MISTAKE 8. LETTING YOUR IN-HOUSE “TALENT” JUST WING IT Let’s face it, your co-workers are not professional actors, and they need some help to remember all the things they need to say and do on camera. I discussed this recently
VIDEO PRODUCTION MISTAKE 7. USE THE CAMERA MICROPHONE TO RECORD THE AUDIO You can see in video production that the rapid improvement and compactness of video is also manifested in the audio that accompanies it. Camcorders today record excellent sound.
CORPORATE VIDEO PRODUCTION MISTAKE 6. DON’T USE A TRIPOD OR OTHER CAMERA SUPPORT Video production pros know that a steady camera is critical to getting a good, interesting image. If the camera is bouncing around, the viewer gets distracted and
MISTAKE 5. SKIP THE LIGHTING AND OTHER EQUIPMENT THAT WILL REALLY MAKE THE IMAGE “POP” IN A CORPORATE VIDEO PRODUCTION When it comes to corporate video production, the current level of electronic technology is truly extraordinary. Home camcorders are easy