Video Marketing Weekly from Penrose Productions 2/28/17

Here’s our newest edition of the Video Marketing Weekly.

Video Marketing WeeklyHere we go with another of our weekly compilations about video marketing. We’ve gathered articles from around the web and curated them for you here for easy and quick reference.

This week, the lead article, “5 Things You Should Know About the New Age of Video Marketing” continues the theme of the takeover of marketing by video.

The article focuses on five key points that a new video marketer should keep in mind when adding online videos to their marketing repertoire.

The brevity of the article prohibits an in-depth look at each of the five areas. For example, point number one is that one needs to use creativity in their videos. While generally true, we would assert that this is much more important in the consumer marketplace.

This is because, as we always say, one must know your audience that you want to target. Being located in Silicon Valley and having a large number of tech clients (who sell to other tech clients, not consumers) there is a strong attitude of just “delivering the steak, not the sizzle.” Let’s face it, when the audience is largely engineers, computer scientists and other techies, dancing bears and the latest music track are not what interests them.

We would love to put our 35+ years of video production and marketing experience to work for you. So be sure to let us know if we can help you define the targets and strategies for your video marketing.

There are many additional articles in this edition of the Video Marketing Weekly, so we hope you’ll explore the hints in them to aid your strategy and tactics for using video marketing to increase your bottom line.

At Penrose Productions we’re pleased to share this collection of video marketing articles to help educate our clients about the many opportunities that video marketing brings as part of a modern digital business mix. There is no charge to subscribe so please do.

For help with your video marketing strategy (and to create that crucial video that you’ve always needed) call us at Penrose Productions: 650-969-8273

Posted under: audience, business video, marketing video, video marketing, Video Marketing Weekly, web video

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