Video Marketing Weekly from Penrose Productions 1/23/18

Quality Video Content is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

Quality Video Content

Video is a powerful storytelling tool. It is an incredible way to create new and interesting ideas and information. Quality video content drives viewers into deeper, more satisfying relationships 0between your brand and its audience.

If you are a just a beginner, here are some terrific tips for starters.

The lead article this week is titled ” 5 Tips for Creating Quality Video Content Even If You’re Clueless How to Begin”.

This article focused on the area of self-promotional live-streaming videos. However, the principles are the same for creating quality video content with pre-recorded video. To have a successful video, you always want to define your audience and give them what they want. We emphasized that the failure to define your audience was the #1 mistake that dooms video projects.

Keep Your Video Short.

Shorter videos can lead to more complete views, which Google and YouTube love for SEO. But more importantly, it suits our busy lives, brief attention spans and the need to consume content easily and quickly. If every live-video content is in 10- to 15-minute chunks, you should know precisely what you want to talk about. If you want people to watch your videos, especially more than one, keep them short.

About 75 Million people in the U.S. watch online videos every day. By 2019, internet video traffic will account for 80% of all consumer internet traffic. So, If your content doesn’t grab their interest within first few seconds, then there is probably no chance they will continue to watch or read what you have to say.

If you have decided to make quality video content a part of your business marketing plan, give us a call. We would be happy to put our more than 3 decades of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your quality video content marketing — and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 01/16/18

How Video Marketing Influences Your Customers’ Buying Decisions – in this week’s Video Marketing Weekly.

Buying Decisions

This week, we have an interesting lead article from our weekly edition. It is titled “How Video Marketing Influences Your Customers’ Buying Decisions.”

https://www.webtrafficthatworks.com/how-video-marketing-influences-your-customers-buying-decisions/The article is pretty much right on the mark. We agree with the concept of creating favorable emotions in your viewer. People, regardless of their culture, location, or age can react very strongly to emotional stimuli.

However, what is not addressed in the article is that viewers have very short attention spans.

If you do not reach the viewer in the first few seconds of your marketing video, they won’t be watching long enough to develop the emotions that you are trying to elicit.

The situation is just like a newspaper headline that captures the attention of readers.

They quickly decide whether it is worth their time to read the rest of the article. Basically, the reader is making a “buying decision” as to whether they want to “s[end” their time reading further. Similarly, our video must capture the attention of viewers during the first few seconds of the video. If not, the viewer will be moving on to something they perceive as more interesting.

Get creative. Think outside of the box.

People using smartphones watch at least one video every day. Marketers rate video as the most effective content marketing method. We agree with this thought that most consumers say that watching product or service videos make them more confident in their online purchase decisions.

When you decided to create a video for your business the first thing you need to ask yourself is, “how am I going to make them feel?”

If you have decided to make creative video content a part of your business marketing plan, call us.

We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 01/09/18

Way to Boost Your Video Marketing Campaign with User-Generated Content in this Week’s Video Marketing Weekly.

User-Generated Content

User-generated content is the focus of the lead article in this week’s edition of the Video Marketing Weekly from Penrose Productions.

Basically, it is content that is created by the user. In the case of a video production, user-generated video content is a customer recorded a video. It can be recorded in the home or office using a webcam, handi-cam, smartphone or tablet. After completion, this user-generated contenct can be embeddedappear on your website, blog or social media instantly.

In this article, the author explains the different types of user-generated video content, and how you can implement them to your video marketing strategy.

User-generated videos are not necessarily attractive, but they’re real, raw and difficult to manipulate.

The simplicity – and the sheer honesty – of these videos is what sets them apart from other marketing tactics. And it’s been shown to give a proven boost to businesses across multiple industries.

User-generated video content is extremely helpful for your business. Customers don’t trust brands, but they do feel willing to trust other customers or online reviewers. Implementing user-generated video content on your website makes it possible for customers to get “second opinions” on your products without leaving your site. This content keeps customers on your site and increases the likelihood of them purchasing your products and trusting your brand.

User-Generated Video Content is a Great Marketing Tool for 2018

User-Generated Video Content is Rising. Here are some statistics for your consideration from Youtube: 72 Hours of video are uploaded to YouTube every 60 seconds. 85% of the US internet audience watches videos online. Over half of video content is viewed on mobile. 92 percent of mobile video viewers share videos with others.

So why are you waiting?

We would be delighted to put our more than 36 years of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their video content marketing efforts, we should be your first stop.

Get in touch with us to help you define and determine the targets, strategies and audiences for your future video content marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly. So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 01/02/18

Video marketing trends for 2018 get top billing in this week’s Video Marketing Weekly.

Video Marketing Trends

What marketing trends should you be paying attention to in 2018? You need to see how to increase your leads and drive your brand forward through content marketing.

This week, we have a great lead article from our compilation. It is titled “Three Video Marketing Trends That Will Take Off in 2018”.

The featured article in this week’s Video Marketing Weekly shows you how to change your content to match current trends. Read about how the author focuses on 4 trends to apply your own video content.

Nowadays content marketing is not just for small business. Big brands are investing significant dollars in original content. In 2018 it will be extremely competitive with other forms of marketing.

So if your business is determined to keep producing high-quality, appropriate content on a regular basis, you might think to hire a professional content team. This is especially true when it comes to creating content with video.

Video is the future of content marketing.

The author referred to a recent Cisco study. It says that video will create 80 percent of all internet traffic by 2019. 64 percent of entrepreneurs concur that video will soon control their content marketing strategies.

Further, the author focus on content personalization and User-generated Content (UGC). In this article you can see how it works.

If you have decided to make video content a part of your business marketing plan, give us a call. We would be delighted to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.