Video Marketing Weekly from Penrose Productions 4/24/18

Repurposing videos for Facebook Video Ads is the lead article/topic in this week’s Video Marketing Weekly from Penrose Productions.

 

repurposing videos

 

This week we have another great compilation of video marketing articles that are worth taking a look at. Those interested in repurposing videos for social platforms can learn a lot from the lead article. But we have other articles in this edition that cover great video marketing topics, such as:

  • How to Use Video Marketing Like a Hollywood Director
  • 7 Ways to Step Up Your Video Marketing Strategy in 2018
  • A New Video Format to Reach People Across the Mobile Web and Apps.

Be sure to check them out too.

The feature article is titled “How to Repurpose Your Marketing Video for a Facebook Video Ad.”

Creating quality video content for marketing can be expensive. But if you already have some video content on your website, YouTube or other social platforms, the best way to save time and money in your video marketing activity is to repurpose video content.

Repurposing Videos for Facebook Ads.

The author has a number of great suggestions for repurposing videos for Facebook ads. In general, however, most of the suggestions are about how to get more attention for your video ad. We are particularly in agreement with his point that you must re-edit the videos so that you grab the viewer’s attention in the first few seconds. In fact, that is always a good idea with marketing videos, whether used for Facebook ads or not. For further tips on how long your video should be, see our earlier blog post here:

We would love to put our 35+ years of video production and marketing experience to work for you.

If you are looking at producing videos to share on social media, we would be delighted to help. If you have archived footage, all the better. So be sure to let us know if we can help you repurpose videos for video marketing on Facebook ads or for other purposes.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target business or consumer. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

Remember those other excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. And it’s free.

For assistance with your marketing video  repurposing — and to identify your target audience for Facebook ads and other purposes — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 4/17/18

Video Marketing for service businesses is the subject of the lead article this week in our “Video Marketing Weekly.”

video Marketing for Service Businesses

Today’s digital marketing world is changing. Use of video on your website is one of the most effective content marketing strategies. This week the Video Marketing Weekly introduces some excellent advice for using video to market your services.

The lead article this week is titled “Video Marketing for Service Businesses.”

Videos are an incredibly versatile format for content marketing. When it comes to making videos to promote your brand—to engage your prospective clients and to showcase your products—professional quality usually demands professional prices. So if you’re going to spend the money, you want to maximize the value.

In this lead article, the author discusses some effective ways you can use video to market your service-based site.

The author has a list of 7 things to do when video marketing for service businesses. These firms want to maximize the effectiveness of their videos as a marketing tool. We’ve written extensively about most of these before. But we were taken by his first point, which is: ‘Offer value. Every video you create should provide something of value to your prospective clients, such as a tip or a how-to demonstration. Never create videos just for the sake of having videos on your site.’

This is an excellent point.

When video marketing for service businesses, it can be tempting to simply post videos about what your service business does and why it’s so great. However, your viewer will not be attracted to this type of video unless they see what is in it for them. If they have a perceived value, they will more likely remain engaged with your video content.

But with YouTube, the value does not necessarily need to be “baked in” to the video itself.

That is, the value can be added later with pop-ups and annotations that are added AFTER the video is uploaded to YouTube. This means the videos can be changed in the future as your business does. For example, you can offer special prices for different services at different times of the year as your marketing emphasis changes.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

So, are you ready to start Video Marketing for your service business?

We would be delighted to help. We will put our more than 3 decades of video production and video marketing expertise to work for you.

We have lots of practical expertise in assisting companies in the creation of marketing videos. Our experience in both video production and the business world has advanced our credibility. Our experience in both video production and the business world has advanced our ability to accomplish this.

For support with your video marketing for service businesses — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 4/10/18

B2B Video Marketing Strategy: our lead article in this week’s “Video Marketing Weekly.”

B2B Video Marketing Strategies

A well-crafted B2B video marketing strategy is a powerful strategy for attracting and engaging customers. 2018 is the time to include B2B videos in your marketing strategy.

This week, we have a great lead article from our compilation. It is titled “Why B2B Video Marketing Strategies Are Evolving in 2018”.

The lead article on B2B video marketing strategy is full of valuable facts. It makes a great case for companies to get their b@b video marketing strategy “act” together.

Video consumption is on the rise, while text consumption is on the decline. As per online research, 92 percent of B2B customers watch videos online, 43 percent of that demographic researches services or products for their business through online videos, and 76 percent of marketing professionals include video marketing as part of their overall digital strategy.

In this article, the author says, emerging technologies make B2B video marketing more effective through advanced targeting. The featured article in this week’s Video Marketing Weekly describes what video marketing strategies can you apply to generate interest and sales leads in your B2B market.

We have written about this years ago, so please review this post from 2016 – it’s even more applicable today than ever.

LinkedIn – is Ready For a ‘Video Revolution’ in 2018.

LinkedIn is a space of opportunity to showcase your brand, knowledge, and products and services. The author also said the native video gets substantially more visibility. The LinkedIn algorithm gives native videos more weight so they show up more often in the feed.

38% of marketers share video content on LinkedIn. They claim it is a successful strategy because LinkedIn videos are also more practical for live streaming conferences and other marketing events.

So be a smart B2B marketer and fine tune your B2B video marketing strategy.

If you have decided to fix – or even start – a B2B video marketing strategy, give us a call. We would be delighted to put our more than 36 years of video production and B2B content marketing expertise to work for you.

We have the business school background and a great deal of practical experience in helping companies in producing just the right video content to motivate their target consumer. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your B2B video content marketing strategies — and to identify your target viewers for your video marketing strategies– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 4/3/18

LinkedIn Video Ads is the lead subject in this week’s “Video Marketing Weekly.”

LinkedIn video ads

This week we start with a great article about Linkedin auto-playing video ads. LinkedIn video ads are a fabulous marketing tool that can help you start video advertising on the world’s largest professional networking platform.

The lead article in this week’s Video Marketing Weekly is titled “LinkedIn is introducing auto-playing video ads.”

LinkedIn is introducing video ads as one of its sponsored content formats. It is similar to what is seen on other social networks. LinkedIn videos that users can watch in their feed, and will autoplay without sound.

In today’s digital advertising market, video ads have become a necessity.

Linkedin will be implementing the video ads in such a way that it would bring sight, sound, and motion to the marketers and users. The company will be targeting B2B video ads at first and try to analyze the numbers.

The author of this article points out that video ads are created to build brand awareness. But they can also point directly to the advertisers’ desktop or mobile website. They can even be used to collect leads. See our earlier blog post on the topic.

If you decided to make video part of your business marketing plan, we would be delighted to help you pick the right approach to videos as part of your marketing mix.

This includes LinkedIn video ads, of course.

After more than 36 years in business video production, we have lots of experience. This experience helps us help businesses develop just the right strategy and attract their targeted audience. Our expertise in both video and business has built our knowledge base for getting companies directed correctly for their video marketing efforts.

We’re delighted to share this compilation of video marketing articles. We are happy to enlighten our clients about LinkedIn video ads. Many companies successfully use this aspect of video marketing as part of a digital marketing strategy. Shouldn’t you?

For help with your video marketing strategy call us at Penrose Productions: 650-969-8273