How to Enhance Audio Quality in Your YouTube Videos

Audio Quality: the often overlooked aspect of business videos.

Over 1 billion hours of YouTube content are watched daily, according to research by Omnicore Agency. YouTube is the most used platform. People like to entertain and show things to their friends. Businesses share their video content to advance their business. However, there is lots of stiff competition. Having good quality videos is paramount to attract more viewers.

This includes having good audio quality for your videos.

Several suggestions can help you to avoid producing videos with poor sound quality.

Here are several steps you should take to enhance your YouTube videos:

Invest in High-Quality Microphones

audio quality

Coming up with a high audio quality for your videos is essential when making your YouTube videos. Just like you would listen and review a music track, you can also do the same for your videos. Listen to it carefully on your computer, tablet, or phone speakers – or on various portable audio devices. This includes your headphones to make sure the final product is of high quality.

To produce quality audio for your YouTube videos, you will need the right tools.

The first tool is a good, high-quality microphone. Using a microphone as close as possible to the sound source allows you to capture better audio quality versus onboard mics on the cameras. Microphones come in different shapes and sizes, each having unique strength that is suited to capture better audio in a given area.

Capturing Audio Using a Separate Decoder and Recorder

Sometimes, using one recorder for both video and audio recording can create inconsistent input recording levels, resulting in distorted audio. It may also be awkward, trying to manipulate the controls all on one unit. Having a separate audio recorder for your YouTube video production work can help you gain quality results in your sound. Similar to controlling audio levels from a mic or camera, a digital audio recorder allows you to adjust the audio levels in a way your microphone can pick as much sound as possible without clipping too high. Also, with a digital audio decoder, you can use different microphones for different uses and enjoy greater flexibility when it comes to arranging your mic set-up.

Use Dedicated Audio Software

When editing your video, most video editing software mainly focuses on the editing of the video and less on sound. However, dedicated audio software gives you the power to edit your sound quality. The edits include removing background noise, clicks, crackles, pops and wind noise. Also, a dedicated audio software helps in removing 60 cycle hum (a nasty humming sound produced by AC power), low-frequency echo and switching noise that brings about undesirable sounds to recorded videos.

Familiarize Yourself with Equalization and Mixing Techniques

Synchronizing several audio tracks (e.g. voice and music or soundtracks) can be a little more complex than merely adjusting levels of volume. Each track in your video will need different frequency levels and should be equalized accordingly to bring about harmonization. For instance, when you’re producing a documentary for your YouTube channel, you will want to ensure the soundtrack is not too loud – otherwise, it’s going to overshadow the commentary voice. With a proper EQ (Equalizer), voices can stand out, by minimizing the rumblings and prevent overly brightly audio segments, amongst other things. To master all these things mentioned above, you need to do more research and practice more to produce high-quality audio for your videos.

You can confidently promote your YouTube videos when you know that you have high quality audio.

Quality audio work can help to attract more viewers to your videos. The result is that you build your fanbase as more viewers get to subscribe to your channel.

This article was originated by Jane Dixon, freelance writer.

4 Mistakes Businesses Make With Video Content & What You Should Do Instead

Video content is a huge factor in determining if your business video will be viewed.

Reports suggest by 2019, 90% of all web traffic will be video – making it ideal for brands to boost their revenue and marketing strategies. As video content has taken over the advertising world by storm, 54% of viewers want to see more videos.

video content

In fact, 52% of marketing experts say video streams are the best type of content with high ROI.

Not to mention, online shoppers who take advantage of demo videos are more than 1.8 times more likely to make their purchase than those who don’t.

But it takes more than quality video content and marketing to achieve high rates of success.

Knowing what you might be doing wrong can help you discover how to prevent these issues.

You want to get it right – the first time. Check out the common mistakes businesses make with video content and what you should do instead.

Video Content Takes Too Long

Reports claim that 56% of published videos in 2018 are less than 2 minutes long. In fact, videos under 90 seconds see an average retention rate of 53% while videos over thirty minutes only retain 10% of viewers. Not to mention, studies say that the human attention span is about 8 seconds long. So in sum: Keep your videos short.

This has an added benefit of helping your video get found in the search engines. When videos are short, they are more likely to be viewed completely, and this helps in the Google and YouTube algorithms for search.

Focusing On the Wrong Audience

There are a variety of video types to choose from, such as Behind-the-Scenes, Q&A, animated, whiteboard explainers, and so on. So without a proper understanding of your audience, how can you effectively catch their attention? It’s quite simple: Ask them!

Sixty-five percent of marketers note that generating leads and traffic is their biggest challenge, according to HubSpot’s State of Inbound Report. However, when done right, a strategic video campaign can optimize the user’s journey, transform leads to prospects, and guide them through a brand’s funnel of online sales.

Using the Wrong Platforms

When people think of video marketing, they initially think of YouTube. After all, 1 out of 3 Internet users watches YouTube for entertainment purposes. However, that’s not the only place where you’ll find your target audience, as 45% of users watch more than 1 hour of video content on Facebook too.

For example, Facebook Live videos allow you to create video content and share it with a large audience in real-time. So, whether you’re hosting a webinar or want to engage with your followers for a special Behind-the-Scenes, Facebook Live allows you to connect with high-quality video.

Videos That Lack Creativity

Seventy percent of the effectiveness of a video campaign will depend on how creative it is. Whether it is the weak social caption, poor choice in music, or too much text – videos that lack a unique focus won’t succeed. The audience enjoys watching videos that they can relate to as it grabs their attention right away. That’s why it helps to have a bit of an eye-catching storyline to your marketing video.

It’s time for you to examine your video content.

Step up your video marketing strategy by acknowledging these mistakes and taking charge of your video content. Make sure to keep your videos short, inviting, and provide a bit of insight into what your audience will be watching and how it relates to your brand. Just don’t forget to add the hashtags that will allow you to gain an even larger audience for your business.

 

This article was originated by Jane Dixon, freelance writer.