A simple Bay Area video production for a new local food packager helps launch them at a huge San Francisco food show.
As a Bay Area video production company, one of the great treats is that we get to produce videos on such a wide variety of topics. We’ve done videos of a tropical hotel, a Welsh wafer fab, a Chinese lead frame manufacturer, at the zoo for an 8th grade science movie, Gold Country supermarket training videos, and so on. The diversity helps keep this business fresh for us.
We were delighted recently to get a call from the folks at Dio Deka Restaurant in Los Gatos CA to help them unveil their new line of Hellenic foods (read Greek-inspired) that they are rolling out to supermarkets and delis.
One of the highlights was getting to dine with the owners at the restaurant and enjoy many of these incredible foods. I know, it’s a tough job but someone has to do it!
The big unveiling for their new food line and our Bay Area video production was at the San Francisco Winter Fancy Foods Show at Moscone Center.
Dio Deka had hired an amazing food photographer from Southern California, Brian Leatart to photograph the new foods they were unveiling. From there is was up to us to create a simple edited video production in the Bay Area. The purpose was to have this video play on a large screen at the back of their booth at Moscone while the Dio Deka folks cooked up samples of the food to share with buyers at the show.
From our experience in doing Bay Area video productions used in trade shows all over the world, we know that trade show videos need to compliment rather than dominate the sales efforts at the booth. If a trade show video gets too detailed or technical, the viewer does not remain engaged.
Trade show videos need to attract potential buyers, not sell them.
Because of show rules, audio was not allowed on any videos played in the booths. That’s why we relied heavily on graphics and character generation to let viewers know what they were seeing. I guess you’ll have to imagine what it was like at the show with the buzz of a huge crowd and no music playing on this video.
But apparently the whole experience was a huge success as reported by Zagat.
We’re glad our Bay Area video production could contribute one small piece to the successful show.
Here’s the video:
I know we’ll be celebrating soon with some Dio Deka foods! Yum!