Video Production Equipment Sets Quality Companies Apart

Video production equipment can make or break your business video production.

video production equipmentCisco reports that over 80% of all internet traffic will be video-based by 2021. This makes it increasingly important to analyze your current company video marketing strategy. The barriers to entry for video production wannabees is very low these days. That means there are lots of people running around with cameras that think they have what it takes to make a video.

With so many video production companies out there claiming to be the best, it can sometimes be hard to sift through what’s good and what’s great.

When it comes to your video marketing strategy, pay special attention to the quality of the equipment the company you choose to work with has. And pay even more attention to how well they use that video production equipment.

The Right Camera and Microphones for Your Needs

The type of camera that a company will use will ultimately depend on your company’s budget as well as the image and audio quality you’re looking for. It’s best to go into any pre-production meeting with examples of cinematic styles you’ve seen and want to replicate. This way the professionals can determine the type of camera needed to achieve that look. Here’s an example: if you need a video that revolves around a lot of quick action shots, the video production company should be using a camera that is highly portable and easy to carry. Whereas a more cinematic look might require a different, higher-end camera.

Lighting is Everything

It’s of the utmost importance that any video production company have the right lighting gear on hand. But it’s actually even more important that they know how to use it effectively. This includes tasks such as:

  • taking advantage of natural lighting
  • framing the subjects correctly
  • ensuring the exposure of the room creates a balanced contrast
  • making sure the natural camera settings are right to reduce any excess noise or overexposure
  • shooting with the correct color temperature of light.

Most viewers get the vast majority of information from a video through the visuals. So if a video production company can’t light your video properly or doesn’t have at least a basic lighting kit they can easily set up to enhance a shot, it should be a definite no-go.

Quality Post-Production Attention

video editing softwareMost of our business videos are edited without the client present. So he or she never even sets eyes on the post-production portion of our video production equipment. The right editing program, along with proper sound mixing and attention to detail can make or break a video. A company that utilizes the right equipment and the right people to edit with it will produce superior videos to those from videos edited with lower-quality tools. It’s therefore important to pay attention to the video editing software, the type of audio equipment and their sound mixing and post-production workflow in general. Great audio is important. In a study that USC conducted, researchers found that the quality of audio in a video actually influences whether people believe what you’re saying or not.

Investing in Quality Video Production Equipment

Because a business video should look and feel very professional, investing in a company that invests in their equipment ensures you’re getting the most out of your marketing budget. This all begins before the story is even being filmed, and when you see the end result you’ll ultimately understand why the right video production equipment was so important in the first place.

 

This article was originated by Jane Dixon, freelance writer.

Video Marketing Weekly from Penrose Productions 3/20/18

This week’s “Video Marketing Weekly” start with a great article about launching a video sharing website, or YouTube clone.

youtube clone

This week we have another great compilation of video marketing articles that are worth taking a look at.

The lead article this week is titled “Top features to include when launching a YouTube clone.”

A YouTube clone site is simply one that a person or company creates that is patterned on the YouTube model. YouTube clone sites have are typically focused on one topic or niche, however. There are many ways of launching a YouTube clone site. Before starting to build a YouTube clone site, you should know which are the main features you want to include.

In this article, the author provides a step-by-step guide to creating such a video sharing website.

This article comes from the “Best in Australia” online newspaper. It does have some key points for those trying to plunge into video marketing in a big way. If one commits to creating an entire video sharing site within their marketing mix, they must be prepared to devote many resources. This involves the creation of the site as well as ongoing maintenance as well. It would be counterproductive to a company or business if they initially posted a lot of videos, then let the site just sit. A major key to the success of the site would be posting content on a regular basis.

We would be happy to talk with clients that want to move into video marketing with a major commitment and make a YouTube clone. We’ve done this for clients in diverse industries, including the hobby niche and hospitality training.

If a company has the in-house staff to nurture the YouTube clone, they should investigate using the software offered for sale at ClipShare.

So, are you ready to start a video sharing website?

We have lots of practical expertise in assisting companies in creating just the right approach to motivate t

If you are looking for launching a video sharing website, or YouTube clone, we would be delighted to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their video sharing, we should be your first stop.

There are several other excellent articles in this edition of the Video Marketing Weekly so be sure to look them over.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with new ideas — and to identify your target viewers for your video sharing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 2/27/18

How to turn your blog into a video is the subject of the lead article in this week’s “Video Marketing Weekly.”

turn your blog into a video

This week the Weekly has a number of excellent articles worth reading. Those interested in video marketing can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “How to Easily Create Videos From Blog Posts.”

The ability to turn your blog into a video is really a great option. This week our weekly news compilation bring some cool tips, including this one on how to turn your blog into a video. In this article, you’ll learn how to use free tools to turn blog posts into videos step-by-step that you can share on social platforms. This increases your social media and online presence, all of which helps your potential customers, clients or patients to learn about you.

The author gives a number of tips in creating a process map of how to turn your blog into a video.

One of the helpful hints in the process he mentions is to pick images to turn your blog into a video. This is extremely important as the human eye is attracted to images.

He recommends a number of sites where you can get the images at no cost. He further adds that “each of these sites has its own terms of use, and individual images may have different licensing policies. Be sure to read the fine print before you include a photo in your video.”

We heartily concur with this suggestion. We have written before about the need to remain “copyright clean” in the use of images. This is particularly true as you work to turn your blog into a video at minimal cost. With the increase of internet search capabilities, you will quickly be found out if you use someone else’s copyrighted material. So be careful when you use images or other copyrighted material as you work to turn your blog into a video.

Another Way to Create Video content

In this article, the author shows you another way to create a video from your existing blog post. In 2018, it is easier than ever. If you’d like to create more video content, but you lack an expensive camera or edit system, this article will help you to produce a video for your business.

So, are you ready to start creating the video for your business?

If you are looking at doing video to share on social media, we would be delighted to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you to create videos that will communicate your message to the world.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their live video content marketing efforts, we should be your first stop.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video content — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 11/14/17

Here’s the latest about getting the best video images in this edition of the Video Marketing Weekly.

best video images

How do you get the best video images for your sales and marketing videos? Does this apply to other content such as company websites, brochures and other materials? Do you curate the best video images, etc. or do you create new ones?

Introducing our lead article this week: “Curate, License or Create? A Guide to Sourcing the Ideal Images and Video for Your Marketing Strategy.”

In the article, the author shares some way to use the best video images your needs. In using the images, you can choose from

  • those that are free
  • those where you buy the licenses, or
  • you can create new ones.

However, there are some pros and cons in every option. Many center around your budget.

Further, the writer opines that “Creating and producing your own content is one of the best ways to bring your vision to life” and we certainly agree.

So, by using the info in this article, you can decide which one is the right approach for you to gather the best video images for your particular need. Or you can have a pro do it for you.

We have always advocated that you want to project a quality image with your videos, and one of the main factors is (pardon the word play) to use the best video images.

Naturally, that’s where we come in. We would be delighted to help you pick the best video images as part of your marketing videos.

We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you at all with your online video marketing, just call us.

At Penrose Productions we are delighted to share this compilation of articles to assist our others and customers be better informed in the arena of video marketing. Why not think about signing up?

For guidance with your video marketing plan — and to help your video marketing message — call us at Penrose Productions: 650-969-8273