4 Mistakes Businesses Make With Video Content & What You Should Do Instead

Video content is a huge factor in determining if your business video will be viewed.

Reports suggest by 2019, 90% of all web traffic will be video – making it ideal for brands to boost their revenue and marketing strategies. As video content has taken over the advertising world by storm, 54% of viewers want to see more videos.

video content

In fact, 52% of marketing experts say video streams are the best type of content with high ROI.

Not to mention, online shoppers who take advantage of demo videos are more than 1.8 times more likely to make their purchase than those who don’t.

But it takes more than quality video content and marketing to achieve high rates of success.

Knowing what you might be doing wrong can help you discover how to prevent these issues.

You want to get it right – the first time. Check out the common mistakes businesses make with video content and what you should do instead.

Video Content Takes Too Long

Reports claim that 56% of published videos in 2018 are less than 2 minutes long. In fact, videos under 90 seconds see an average retention rate of 53% while videos over thirty minutes only retain 10% of viewers. Not to mention, studies say that the human attention span is about 8 seconds long. So in sum: Keep your videos short.

This has an added benefit of helping your video get found in the search engines. When videos are short, they are more likely to be viewed completely, and this helps in the Google and YouTube algorithms for search.

Focusing On the Wrong Audience

There are a variety of video types to choose from, such as Behind-the-Scenes, Q&A, animated, whiteboard explainers, and so on. So without a proper understanding of your audience, how can you effectively catch their attention? It’s quite simple: Ask them!

Sixty-five percent of marketers note that generating leads and traffic is their biggest challenge, according to HubSpot’s State of Inbound Report. However, when done right, a strategic video campaign can optimize the user’s journey, transform leads to prospects, and guide them through a brand’s funnel of online sales.

Using the Wrong Platforms

When people think of video marketing, they initially think of YouTube. After all, 1 out of 3 Internet users watches YouTube for entertainment purposes. However, that’s not the only place where you’ll find your target audience, as 45% of users watch more than 1 hour of video content on Facebook too.

For example, Facebook Live videos allow you to create video content and share it with a large audience in real-time. So, whether you’re hosting a webinar or want to engage with your followers for a special Behind-the-Scenes, Facebook Live allows you to connect with high-quality video.

Videos That Lack Creativity

Seventy percent of the effectiveness of a video campaign will depend on how creative it is. Whether it is the weak social caption, poor choice in music, or too much text – videos that lack a unique focus won’t succeed. The audience enjoys watching videos that they can relate to as it grabs their attention right away. That’s why it helps to have a bit of an eye-catching storyline to your marketing video.

It’s time for you to examine your video content.

Step up your video marketing strategy by acknowledging these mistakes and taking charge of your video content. Make sure to keep your videos short, inviting, and provide a bit of insight into what your audience will be watching and how it relates to your brand. Just don’t forget to add the hashtags that will allow you to gain an even larger audience for your business.

 

This article was originated by Jane Dixon, freelance writer.

Silicon Valley Trade Show Videos

Silicon Valley trade show videos are getting to be a specialty for us.

We have a number of clients that like to have Silicon Valley trade show videos recorded for posterity. Why? They are getting in touch with the effectiveness of video as a powerful communication tool. It seems that these days, people’s attention spans are getting shorter and shorter. But videos are so very efficient that they can deliver complex concepts in a time span that is much shorter than text.

As we’ve said for years, this is not a new concept.

Just as a movie portray the essence of days, weeks or years in a short time period, industrial videos can similarly compress your message to its essence. When we are producing Silicon Valley trade show videos we are typically on site with tech pros that can distill their message down to the bare minimum. The folks in the tech business are learning that there is precious little time to prove their point or get their message across. So they have become efficient in their presentations.

And with Silicon Valley trade show videos, we can magnify this efficiency by a large amount.

Time is of the essence for everyone these days, so why take 1000 words to tell a story when 100 will do? Similarly, we can often show an event or process by using video. This can convey the message in a fraction of the time it takes to tell about it.

silicon valley trade show video

Want some examples?

Here are some examples of the Silicon Valley trade show videos we recently produced for a long-time Santa Clara client…

If you want to experience the efficiency of Silicon Valley trade show videos for yourself, let’s talk. It doesn’t have to be high tech, either. Silicon Valley trade show videos are just one example of the way we can condense your message, whether it’s marketing, sales, communications, or training.

And of course, we don’t limit ourselves to just Silicon Valley. We’ve shot other trade show videos for use throughout the nation.

Call the experts at Penrose Productions today!

 

 

 

 

 

Video Marketing Weekly from Penrose Productions 4/24/18

Repurposing videos for Facebook Video Ads is the lead article/topic in this week’s Video Marketing Weekly from Penrose Productions.

 

repurposing videos

 

This week we have another great compilation of video marketing articles that are worth taking a look at. Those interested in repurposing videos for social platforms can learn a lot from the lead article. But we have other articles in this edition that cover great video marketing topics, such as:

  • How to Use Video Marketing Like a Hollywood Director
  • 7 Ways to Step Up Your Video Marketing Strategy in 2018
  • A New Video Format to Reach People Across the Mobile Web and Apps.

Be sure to check them out too.

The feature article is titled “How to Repurpose Your Marketing Video for a Facebook Video Ad.”

Creating quality video content for marketing can be expensive. But if you already have some video content on your website, YouTube or other social platforms, the best way to save time and money in your video marketing activity is to repurpose video content.

Repurposing Videos for Facebook Ads.

The author has a number of great suggestions for repurposing videos for Facebook ads. In general, however, most of the suggestions are about how to get more attention for your video ad. We are particularly in agreement with his point that you must re-edit the videos so that you grab the viewer’s attention in the first few seconds. In fact, that is always a good idea with marketing videos, whether used for Facebook ads or not. For further tips on how long your video should be, see our earlier blog post here:

We would love to put our 35+ years of video production and marketing experience to work for you.

If you are looking at producing videos to share on social media, we would be delighted to help. If you have archived footage, all the better. So be sure to let us know if we can help you repurpose videos for video marketing on Facebook ads or for other purposes.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target business or consumer. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

Remember those other excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. And it’s free.

For assistance with your marketing video  repurposing — and to identify your target audience for Facebook ads and other purposes — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 4/10/18

B2B Video Marketing Strategy: our lead article in this week’s “Video Marketing Weekly.”

B2B Video Marketing Strategies

A well-crafted B2B video marketing strategy is a powerful strategy for attracting and engaging customers. 2018 is the time to include B2B videos in your marketing strategy.

This week, we have a great lead article from our compilation. It is titled “Why B2B Video Marketing Strategies Are Evolving in 2018”.

The lead article on B2B video marketing strategy is full of valuable facts. It makes a great case for companies to get their b@b video marketing strategy “act” together.

Video consumption is on the rise, while text consumption is on the decline. As per online research, 92 percent of B2B customers watch videos online, 43 percent of that demographic researches services or products for their business through online videos, and 76 percent of marketing professionals include video marketing as part of their overall digital strategy.

In this article, the author says, emerging technologies make B2B video marketing more effective through advanced targeting. The featured article in this week’s Video Marketing Weekly describes what video marketing strategies can you apply to generate interest and sales leads in your B2B market.

We have written about this years ago, so please review this post from 2016 – it’s even more applicable today than ever.

LinkedIn – is Ready For a ‘Video Revolution’ in 2018.

LinkedIn is a space of opportunity to showcase your brand, knowledge, and products and services. The author also said the native video gets substantially more visibility. The LinkedIn algorithm gives native videos more weight so they show up more often in the feed.

38% of marketers share video content on LinkedIn. They claim it is a successful strategy because LinkedIn videos are also more practical for live streaming conferences and other marketing events.

So be a smart B2B marketer and fine tune your B2B video marketing strategy.

If you have decided to fix – or even start – a B2B video marketing strategy, give us a call. We would be delighted to put our more than 36 years of video production and B2B content marketing expertise to work for you.

We have the business school background and a great deal of practical experience in helping companies in producing just the right video content to motivate their target consumer. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your B2B video content marketing strategies — and to identify your target viewers for your video marketing strategies– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 4/3/18

LinkedIn Video Ads is the lead subject in this week’s “Video Marketing Weekly.”

LinkedIn video ads

This week we start with a great article about Linkedin auto-playing video ads. LinkedIn video ads are a fabulous marketing tool that can help you start video advertising on the world’s largest professional networking platform.

The lead article in this week’s Video Marketing Weekly is titled “LinkedIn is introducing auto-playing video ads.”

LinkedIn is introducing video ads as one of its sponsored content formats. It is similar to what is seen on other social networks. LinkedIn videos that users can watch in their feed, and will autoplay without sound.

In today’s digital advertising market, video ads have become a necessity.

Linkedin will be implementing the video ads in such a way that it would bring sight, sound, and motion to the marketers and users. The company will be targeting B2B video ads at first and try to analyze the numbers.

The author of this article points out that video ads are created to build brand awareness. But they can also point directly to the advertisers’ desktop or mobile website. They can even be used to collect leads. See our earlier blog post on the topic.

If you decided to make video part of your business marketing plan, we would be delighted to help you pick the right approach to videos as part of your marketing mix.

This includes LinkedIn video ads, of course.

After more than 36 years in business video production, we have lots of experience. This experience helps us help businesses develop just the right strategy and attract their targeted audience. Our expertise in both video and business has built our knowledge base for getting companies directed correctly for their video marketing efforts.

We’re delighted to share this compilation of video marketing articles. We are happy to enlighten our clients about LinkedIn video ads. Many companies successfully use this aspect of video marketing as part of a digital marketing strategy. Shouldn’t you?

For help with your video marketing strategy call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 12/5/17

This week the Video Marketing Weekly opens with a new article about LinkedIn video ads.

LinkedIn video Ads

the lead article in this week’s Video Marketing Weekly is titled “13 Tips for Your LinkedIn Video Ads.” Using LinkedIn video ads is a great marketing tool that can help your business improve its video marketing initiatives.

LinkedIn is highest-trusted social media platform, according to research by Business Insider.

This means you have an excellent possibility of reaching people with your content and messaging if you do this. And it comes on the place they’re most likely to trust your information.

The author has discovered 13 tips to make your LinkedIn video ads work in your coming video projects.

These new video ads will initially debut on mobile. Desktop viewing is to be added “in the near future.” So you will have to optimize your videos for mobile devices on the LinkedIn platform. There are many other helpful hints and tips contained in the article.

If you decided to make video part of your business marketing plan, we would be delighted to help you pick the right approach to videos for your marketing efforts.

This would include LinkedIn video ads, of course. After more than 35 years in business video production, we have lots of experience. This experience helps us help businesses develop just the right strategy and attract their targeted audience. Our expertise in both video and business has built our knowledge base for getting companies aimed at the right way for their video marketing efforts.

We’re delighted to share this compilation of video marketing articles to assist enlighten our clients about LinkedIn video ads. Many companies successfully use this aspect of video marketing as part of a digital marketing strategy.

For help with your video marketing strategy — and to identify your target audience for your  video marketing — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 11/21/17

This week the Video Marketing Weekly from Penrose Productions has some very informative articles, including info on streaming video.

facebook live

This week Penrose Productions has a treat. We have some articles on quality live video streaming broadcasting on Facebook Live and YouTube. In these articles, explore how to broadcast streaming video to your business related quality via Facebook and YouTube.

Use live streaming video to showcase your brand’s message.

In this lead article this week, the author introduces a great mobile production app Switcher Studio. This app will help you to brand your live streaming videos, showcase your logo and share images, links, or video clips with viewers.

In your live streaming video you can easily use the Switcher Studio app, using your IOS devices as a camera. Check out our newsletter to see how.

This week the lead article is titled “How to Easily Broadcast Multi-Camera Live Video for Facebook Live”.

As the author shares, Switcher Studio is great if you want to use your iPhone for streaming video. If you have and want to use something of higher quality like a DSLR or video camera, we have you covered. Check out Webcaster X2 which lets you stream to FB from any camera you already have.

This article also helps you how to manage the tech side of a Facebook Live show using Switcher Studio.

Be sure to look at this article. And let us know if we can help you define the targets and strategies to brand your streaming videos on social media.

We can also share several techniques of streaming videos that appeal to your target market.

Over our 36+ years in video production and marketing, we have extensive expertise helping businesses create the right approach and appeal to their target audience. Our expertise in both video and business has earned us the acknowledgment and capability to get companies aimed in the right path for their video marketing initiatives.

Contact us so we can assist you to understand the focus on, strategies, and audiences for your potential video marketing requirements.

Parenthetical, there are many other interesting articles in this edition of the Video Marketing Weekly, so please make sure to take a look. There are bunches of help for tips and hints contained therein.

For help with your video marketing technique– and to get the focus on your live video marketing efforts– call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 11/14/17

Here’s the latest about getting the best video images in this edition of the Video Marketing Weekly.

best video images

How do you get the best video images for your sales and marketing videos? Does this apply to other content such as company websites, brochures and other materials? Do you curate the best video images, etc. or do you create new ones?

Introducing our lead article this week: “Curate, License or Create? A Guide to Sourcing the Ideal Images and Video for Your Marketing Strategy.”

In the article, the author shares some way to use the best video images your needs. In using the images, you can choose from

  • those that are free
  • those where you buy the licenses, or
  • you can create new ones.

However, there are some pros and cons in every option. Many center around your budget.

Further, the writer opines that “Creating and producing your own content is one of the best ways to bring your vision to life” and we certainly agree.

So, by using the info in this article, you can decide which one is the right approach for you to gather the best video images for your particular need. Or you can have a pro do it for you.

We have always advocated that you want to project a quality image with your videos, and one of the main factors is (pardon the word play) to use the best video images.

Naturally, that’s where we come in. We would be delighted to help you pick the best video images as part of your marketing videos.

We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you at all with your online video marketing, just call us.

At Penrose Productions we are delighted to share this compilation of articles to assist our others and customers be better informed in the arena of video marketing. Why not think about signing up?

For guidance with your video marketing plan — and to help your video marketing message — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 11/7/17

This week the Video Marketing Weekly from Penrose Productions has articles for you.

Free or cheap sources of stock footage and images are the subject of the lead article in thisstock footage week’s Video Marketing Weekly. Video marketers can always use additional sources of stock footage that are copyright cleared, and when they are free or minimal cost that’s the best of both worlds.

The lead article is titled “13 Stock Video, Stock Image, and Stock Audio Resources for Creators and Marketers.”

In the article, the author shares a variety of sources for stock footage that can be exploited, rather used, to enhance video quality. That of course helps build audience interest and gives video marketers a leg up on delivering their message to their intended audience.

The author has uncovered several sources that we were not aware of and intend to use them in future video projects.

Another great free source that we would add is stock photos from Pixabay.

We’ve written previously about the use of stock footage.

For example, we have written before about the importance of being able to spice up your videos with stock footage. Also, we have blogged about the introduction of Pexels (which is referred to in this week’s lead article) videos here,

Regardless of whether you use stock footage or not, we would be delighted to help you pick the right approach to videos for your marketing efforts.

Over our 3+ decades in business video production, we have lots of expertise in helping businesses develop just the right approach and appeal to their intended audience. Our experience in both video and business has developed our knowledge base for getting companies aimed in the right direction for their video marketing efforts.

Our company’s mission is to put our 36+ years of video production and marketing expertise to work for companies of all sizes.

So please let us know how we can help you. We’d be delighted to help define and determine the targets, audiences and strategies for your video marketing.

There are several other informative articles in this edition of the Video Marketing Weekly, so be sure to look at them. There are lots of helpful of ideas in there.

For help with your video marketing strategy — and to help pick stock footage that can help your video marketing message — call us at Penrose Productions: 650-969-8273

 

 

Video Marketing Weekly from Penrose Productions 10/31/17

This week the Video Marketing Weekly from Penrose Productions has some terrific articles for you.

storyboardingStoryboarding your marketing video can be a crucial first step to creating a successful. And you don’t need to be or hire a professional artist. Storyboards give us a much more vibrant look at what we will see on the final video.

The lead article is titled “How to Storyboard a Marketing Video (Even when you’re not an Artist)”

In this article, the writer makes the point that “Working on these things ahead of time helps ensure the final product is exactly what you envisioned.” This is true, and we have found that many people lack the vision to see how the video will turn out. A storyboard helps rectify that condition

Regardless of whether you actually create a visual storyboard, we can help immensely by guiding you through the prodcess – artist or not.

Throughout our more than three decades creating business video production,s we have lots of expertise in helping companies develop just the right approach and appeal to their target audience. Our expertise in both video and business has advanced our knowledge base for helping businesses to aim in the right direction for their video marketing efforts.

We have been true to our company’s mission of  putting our many hard-won lessons in video production and marketing expertise to work for businesses of various sizes.

So please let us know how we can be of assistance. We would be more than thrilled to help you define and determine your targets, audiences and strategies for your video marketing.

There are many informative articles in this edition of the Video Marketing Weekly, so be sure to look them over. There are many helpful ideas in there.

For help with your video marketing strategy — and to get headed in the right directioni — call us at Penrose Productions: 650-969-8273