4 Mistakes Businesses Make With Video Content & What You Should Do Instead

Video content is a huge factor in determining if your business video will be viewed.

Reports suggest by 2019, 90% of all web traffic will be video – making it ideal for brands to boost their revenue and marketing strategies. As video content has taken over the advertising world by storm, 54% of viewers want to see more videos.

video content

In fact, 52% of marketing experts say video streams are the best type of content with high ROI.

Not to mention, online shoppers who take advantage of demo videos are more than 1.8 times more likely to make their purchase than those who don’t.

But it takes more than quality video content and marketing to achieve high rates of success.

Knowing what you might be doing wrong can help you discover how to prevent these issues.

You want to get it right – the first time. Check out the common mistakes businesses make with video content and what you should do instead.

Video Content Takes Too Long

Reports claim that 56% of published videos in 2018 are less than 2 minutes long. In fact, videos under 90 seconds see an average retention rate of 53% while videos over thirty minutes only retain 10% of viewers. Not to mention, studies say that the human attention span is about 8 seconds long. So in sum: Keep your videos short.

This has an added benefit of helping your video get found in the search engines. When videos are short, they are more likely to be viewed completely, and this helps in the Google and YouTube algorithms for search.

Focusing On the Wrong Audience

There are a variety of video types to choose from, such as Behind-the-Scenes, Q&A, animated, whiteboard explainers, and so on. So without a proper understanding of your audience, how can you effectively catch their attention? It’s quite simple: Ask them!

Sixty-five percent of marketers note that generating leads and traffic is their biggest challenge, according to HubSpot’s State of Inbound Report. However, when done right, a strategic video campaign can optimize the user’s journey, transform leads to prospects, and guide them through a brand’s funnel of online sales.

Using the Wrong Platforms

When people think of video marketing, they initially think of YouTube. After all, 1 out of 3 Internet users watches YouTube for entertainment purposes. However, that’s not the only place where you’ll find your target audience, as 45% of users watch more than 1 hour of video content on Facebook too.

For example, Facebook Live videos allow you to create video content and share it with a large audience in real-time. So, whether you’re hosting a webinar or want to engage with your followers for a special Behind-the-Scenes, Facebook Live allows you to connect with high-quality video.

Videos That Lack Creativity

Seventy percent of the effectiveness of a video campaign will depend on how creative it is. Whether it is the weak social caption, poor choice in music, or too much text – videos that lack a unique focus won’t succeed. The audience enjoys watching videos that they can relate to as it grabs their attention right away. That’s why it helps to have a bit of an eye-catching storyline to your marketing video.

It’s time for you to examine your video content.

Step up your video marketing strategy by acknowledging these mistakes and taking charge of your video content. Make sure to keep your videos short, inviting, and provide a bit of insight into what your audience will be watching and how it relates to your brand. Just don’t forget to add the hashtags that will allow you to gain an even larger audience for your business.

 

This article was originated by Jane Dixon, freelance writer.

Silicon Valley Trade Show Videos

Silicon Valley trade show videos are getting to be a specialty for us.

We have a number of clients that like to have Silicon Valley trade show videos recorded for posterity. Why? They are getting in touch with the effectiveness of video as a powerful communication tool. It seems that these days, people’s attention spans are getting shorter and shorter. But videos are so very efficient that they can deliver complex concepts in a time span that is much shorter than text.

As we’ve said for years, this is not a new concept.

Just as a movie portray the essence of days, weeks or years in a short time period, industrial videos can similarly compress your message to its essence. When we are producing Silicon Valley trade show videos we are typically on site with tech pros that can distill their message down to the bare minimum. The folks in the tech business are learning that there is precious little time to prove their point or get their message across. So they have become efficient in their presentations.

And with Silicon Valley trade show videos, we can magnify this efficiency by a large amount.

Time is of the essence for everyone these days, so why take 1000 words to tell a story when 100 will do? Similarly, we can often show an event or process by using video. This can convey the message in a fraction of the time it takes to tell about it.

silicon valley trade show video

Want some examples?

Here are some examples of the Silicon Valley trade show videos we recently produced for a long-time Santa Clara client…

If you want to experience the efficiency of Silicon Valley trade show videos for yourself, let’s talk. It doesn’t have to be high tech, either. Silicon Valley trade show videos are just one example of the way we can condense your message, whether it’s marketing, sales, communications, or training.

And of course, we don’t limit ourselves to just Silicon Valley. We’ve shot other trade show videos for use throughout the nation.

Call the experts at Penrose Productions today!

 

 

 

 

 

No Time to Work on Your Video Marketing Strategy?

video marketing strategyIf you have no time to develop your video marketing strategy, the following is a useful time management tool.

It produces extraordinary results. It will help you stay on track and free up time so you can eliminate the issue where you have no time to work on that all-important video marketing strategy. Creating this strategy is critical as more and more of your potential clients want to watch videos to see what you have to offer.

You will also be doing the other important things in your business that often fall through the cracks.

If you are actually like me, you’ve got so many things to do, that you forget fifty percent of them. But I’ve got an approach that works nicely…

I created periodic alerts on my mobile phone to remind me to carry out these tasks.

For instance, at Penrose Productions we too need to work on our video marketing strategy. That’s a primary way we communicate who and what we are as a company. So once a week I get a notice to devote 60 minutes to working on whatever aspect of the strategy most applies. This definitely helps overcome the “no time to promote your business” issue.

So, you can obviously use this technique to set aside time to work on your video marketing strategy.

I also set up notifications to help remind me of my “to-do” stuff for both personal and promote your business.This might include exercising, making a date with my wife, testing a new method I have recently read about or reading research into web statistics. And of course, working on our company’s online video marketing strategy.

So Here’s How You Can Gain The Most From This Technique:

Make a checklist of all the little items that tend to escape your memory and/or fall through the gaps, plus those things that pop into your brain at random times.

Pick the ones that have the most important for you. Only you can set the priorities, after all. For example, marketing, selling, finding new vendors, creating brand new goods to promote, searching for new clients to interview; your schedule may differ. These must be key concerns for you so that you do not neglect them. Naturally, we urge you to add “create an online video marketing strategy” to the list.

Set an alert for each one.

Relying on what it is, the alert might be daily, weekly, etc. It can also actually be a single reminder. All can be aimed at solving the issue of having no time to promote your business – and many more problems.

Next, it’s crucial to add a note to each alert so you remember what it is you’re supposed to do. In case you’re like me and you don’t attach that note, you might not have a hint what it indicates you’re to do when that little bell goes off.

Also, like any new routine, this requires a bit of patience to carry out this consistently. However, after a few weeks of this, you’ll be shocked at just how much more you get done, and how much quicker you’re flourishing in your business. Your problem with having no time to promote your business will be a thing of the past.

Finally, here’s a good idea:

One alert you might begin with right now (particularly if this is after office hours) is to speak with us at Penrose Productions to assist you to analyze and boost your video marketing efforts. We will relieve you of the issue of having no time to promote your business. Set that reminder now to call us at 650-969-8273.