How Art Can Improve Business Videos

If you want to know how artists can improve business videos for your company, read on…

How Art Can Improve Business Videos

As of 2018, around 85% of Americans watch Internet videos. So millions of businesses use online channels to introduce themselves to potential customers. Internet videos have become so popular that in 77% of cases, YouTube ads deliver better viewing statistics than TV advertisements. Online video sales letters and corporate videos have become an indispensable marketing tool with – in the case of huge corporations – entire departments dedicated to video production. These departments are becoming more diverse with team members from different backgrounds. Visual artists, creative writers, graphic designers and experts in narrative theory and cinematic language can add value to any business video.

Why you should add artists to your team

Making a business video is an investment of thought, money and time. Of course, you want to see the returns in the form of improved sales and brand awareness. If you work in marketing or PR, you have your set of skills, as do we all. But you will need to have this skillset complimented by other experts that can contribute to making your video material even better. Artists, designers and other creatives will add value to your business video by making it more attractive to the eye, and help it stand out in the crowd. The visual design of a business video can make quite a difference. Video software developer Sherri Powers revealed that around 85% of Facebook videos are watched muted, so the traditional approach of a spokesperson explaining the benefits of the product will no longer do.

How an artist can add value to your business video

The use of color, movement and innovative visual styles will make your video memorable for potential customers. Bits of animation, custom illustrations and creative lettering can complement or even replace standard VSL formats. Video streaming in particular is becoming a game changer. If you live stream, you’ll want to be sure to have high-impact graphics.

Artists that are knowledgeable in the technicalities of video making can help you improve the quality of the image and achieve the desired emotional effect on potential customers. Strategic framing, impactful images and dynamic transitions can make a world of a difference in a business video and increase viewer clicks and retention. Vidyard revealed that on average only 46% of online viewers will watch a video all the way to the end, but personalized videos increase their retention by an additional 35%.

Don’t forget the thumbnail

Here’s a way that art can improve business videos that comes after the video is finished.  If you have videos posted on YouTube, Vimeo or other services, you’ll want your artist to create a killer thumbnail. YouTube, for example, by default will let you choose from 3 random images as indicative of your video. Seize control of this process by featuring a stunning, vibrant thumbnail that will get your potential viewer to be sure to click on your video.

So you see, art can improve business videos

Today, everything is about the image. Moving images will catch the eye and have a better chance at staying in a potential customer’s mind. The right artist will add much value to a standard business video. Since all of them have personal styles and visions, they can help the VSL become a unique piece of media that will effectively attract prospects as well as potential business partners.

 

This article was originated by Jane Dixon, freelance writer.

 

How to Enhance Audio Quality in Your YouTube Videos

Audio Quality: the often overlooked aspect of business videos.

Over 1 billion hours of YouTube content are watched daily, according to research by Omnicore Agency. YouTube is the most used platform. People like to entertain and show things to their friends. Businesses share their video content to advance their business. However, there is lots of stiff competition. Having good quality videos is paramount to attract more viewers.

This includes having good audio quality for your videos.

Several suggestions can help you to avoid producing videos with poor sound quality.

Here are several steps you should take to enhance your YouTube videos:

Invest in High-Quality Microphones

audio quality

Coming up with a high audio quality for your videos is essential when making your YouTube videos. Just like you would listen and review a music track, you can also do the same for your videos. Listen to it carefully on your computer, tablet, or phone speakers – or on various portable audio devices. This includes your headphones to make sure the final product is of high quality.

To produce quality audio for your YouTube videos, you will need the right tools.

The first tool is a good, high-quality microphone. Using a microphone as close as possible to the sound source allows you to capture better audio quality versus onboard mics on the cameras. Microphones come in different shapes and sizes, each having unique strength that is suited to capture better audio in a given area.

Capturing Audio Using a Separate Decoder and Recorder

Sometimes, using one recorder for both video and audio recording can create inconsistent input recording levels, resulting in distorted audio. It may also be awkward, trying to manipulate the controls all on one unit. Having a separate audio recorder for your YouTube video production work can help you gain quality results in your sound. Similar to controlling audio levels from a mic or camera, a digital audio recorder allows you to adjust the audio levels in a way your microphone can pick as much sound as possible without clipping too high. Also, with a digital audio decoder, you can use different microphones for different uses and enjoy greater flexibility when it comes to arranging your mic set-up.

Use Dedicated Audio Software

When editing your video, most video editing software mainly focuses on the editing of the video and less on sound. However, dedicated audio software gives you the power to edit your sound quality. The edits include removing background noise, clicks, crackles, pops and wind noise. Also, a dedicated audio software helps in removing 60 cycle hum (a nasty humming sound produced by AC power), low-frequency echo and switching noise that brings about undesirable sounds to recorded videos.

Familiarize Yourself with Equalization and Mixing Techniques

Synchronizing several audio tracks (e.g. voice and music or soundtracks) can be a little more complex than merely adjusting levels of volume. Each track in your video will need different frequency levels and should be equalized accordingly to bring about harmonization. For instance, when you’re producing a documentary for your YouTube channel, you will want to ensure the soundtrack is not too loud – otherwise, it’s going to overshadow the commentary voice. With a proper EQ (Equalizer), voices can stand out, by minimizing the rumblings and prevent overly brightly audio segments, amongst other things. To master all these things mentioned above, you need to do more research and practice more to produce high-quality audio for your videos.

You can confidently promote your YouTube videos when you know that you have high quality audio.

Quality audio work can help to attract more viewers to your videos. The result is that you build your fanbase as more viewers get to subscribe to your channel.

This article was originated by Jane Dixon, freelance writer.

4 Mistakes Businesses Make With Video Content & What You Should Do Instead

Video content is a huge factor in determining if your business video will be viewed.

Reports suggest by 2019, 90% of all web traffic will be video – making it ideal for brands to boost their revenue and marketing strategies. As video content has taken over the advertising world by storm, 54% of viewers want to see more videos.

video content

In fact, 52% of marketing experts say video streams are the best type of content with high ROI.

Not to mention, online shoppers who take advantage of demo videos are more than 1.8 times more likely to make their purchase than those who don’t.

But it takes more than quality video content and marketing to achieve high rates of success.

Knowing what you might be doing wrong can help you discover how to prevent these issues.

You want to get it right – the first time. Check out the common mistakes businesses make with video content and what you should do instead.

Video Content Takes Too Long

Reports claim that 56% of published videos in 2018 are less than 2 minutes long. In fact, videos under 90 seconds see an average retention rate of 53% while videos over thirty minutes only retain 10% of viewers. Not to mention, studies say that the human attention span is about 8 seconds long. So in sum: Keep your videos short.

This has an added benefit of helping your video get found in the search engines. When videos are short, they are more likely to be viewed completely, and this helps in the Google and YouTube algorithms for search.

Focusing On the Wrong Audience

There are a variety of video types to choose from, such as Behind-the-Scenes, Q&A, animated, whiteboard explainers, and so on. So without a proper understanding of your audience, how can you effectively catch their attention? It’s quite simple: Ask them!

Sixty-five percent of marketers note that generating leads and traffic is their biggest challenge, according to HubSpot’s State of Inbound Report. However, when done right, a strategic video campaign can optimize the user’s journey, transform leads to prospects, and guide them through a brand’s funnel of online sales.

Using the Wrong Platforms

When people think of video marketing, they initially think of YouTube. After all, 1 out of 3 Internet users watches YouTube for entertainment purposes. However, that’s not the only place where you’ll find your target audience, as 45% of users watch more than 1 hour of video content on Facebook too.

For example, Facebook Live videos allow you to create video content and share it with a large audience in real-time. So, whether you’re hosting a webinar or want to engage with your followers for a special Behind-the-Scenes, Facebook Live allows you to connect with high-quality video.

Videos That Lack Creativity

Seventy percent of the effectiveness of a video campaign will depend on how creative it is. Whether it is the weak social caption, poor choice in music, or too much text – videos that lack a unique focus won’t succeed. The audience enjoys watching videos that they can relate to as it grabs their attention right away. That’s why it helps to have a bit of an eye-catching storyline to your marketing video.

It’s time for you to examine your video content.

Step up your video marketing strategy by acknowledging these mistakes and taking charge of your video content. Make sure to keep your videos short, inviting, and provide a bit of insight into what your audience will be watching and how it relates to your brand. Just don’t forget to add the hashtags that will allow you to gain an even larger audience for your business.

 

This article was originated by Jane Dixon, freelance writer.

Silicon Valley Trade Show Videos

Silicon Valley trade show videos are getting to be a specialty for us.

We have a number of clients that like to have Silicon Valley trade show videos recorded for posterity. Why? They are getting in touch with the effectiveness of video as a powerful communication tool. It seems that these days, people’s attention spans are getting shorter and shorter. But videos are so very efficient that they can deliver complex concepts in a time span that is much shorter than text.

As we’ve said for years, this is not a new concept.

Just as a movie portray the essence of days, weeks or years in a short time period, industrial videos can similarly compress your message to its essence. When we are producing Silicon Valley trade show videos we are typically on site with tech pros that can distill their message down to the bare minimum. The folks in the tech business are learning that there is precious little time to prove their point or get their message across. So they have become efficient in their presentations.

And with Silicon Valley trade show videos, we can magnify this efficiency by a large amount.

Time is of the essence for everyone these days, so why take 1000 words to tell a story when 100 will do? Similarly, we can often show an event or process by using video. This can convey the message in a fraction of the time it takes to tell about it.

silicon valley trade show video

Want some examples?

Here are some examples of the Silicon Valley trade show videos we recently produced for a long-time Santa Clara client…

If you want to experience the efficiency of Silicon Valley trade show videos for yourself, let’s talk. It doesn’t have to be high tech, either. Silicon Valley trade show videos are just one example of the way we can condense your message, whether it’s marketing, sales, communications, or training.

And of course, we don’t limit ourselves to just Silicon Valley. We’ve shot other trade show videos for use throughout the nation.

Call the experts at Penrose Productions today!

 

 

 

 

 

Video Marketing Weekly from Penrose Productions 6/19/18

How to Be a YouTube Marketer- read this week’s “Video Marketing Weekly” to find out.

youtube marketer

Are you wondering how to become a better YouTube marketer and make your brand’s YouTube channel look more professional? You can learn a lot from the various posts and articles in this “Video Marketing Weekly” edition.

This week, we have a great lead article from our compilation. It is titled “The age of video marketing: How to become a better YouTube marketer”.

The second largest search engine is YouTube> Because of the growing popularity of videos, it is becoming an essential tool for marketers. YouTube can do a lot for the businesses who utilize it correctly and consistently.

This article is will help you build your YouTube channel from the ground up. It also provides an advanced marketing strategy that everyone can benefit from as a YouTube marketer.

Always Optimize Your Videos

It’s not enough just to upload your business video to YouTube. If you want people to find your video, you should optimize your channel before you even post the first video. If you already have your channel up and running, though, it’s never too late to make some edits.

YouTube video optimization requires you to do some keyword research and then optimize your video’s title, description, and tags.

In this article, the author discusses step by step on how to optimize your channel for your next video marketing campaign as a potential YouTube marketer.

So, are you ready to grow your online presence as a YouTube marketer?

If you have decided to catch up with YouTube marketing, we would be happy to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you to create videos that will communicate your message to the world.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And of course, it’s all free.

For support with your video marketing strategy– and to identify your target viewers for your youtube video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 5/29/18

Let’s take a look at Video Marketing Strategy in this week’s “Video Marketing Weekly.”

video marketing strategy

This week our weekly news compilation offers some significant reasons why video marketing strategy is so important to the marketing mix. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of video marketing strategy. This week we start with a great article about how video marketing brings an advantage to your business.

The lead article this week is titled “6 Reasons Why Video Marketing Is A Strategic Advantage.”

In this article, we’ll go over how video marketing can help your business and the advantage it brings, to encourage you to incorporate video into your marketing strategy.

Video marketing is by many measures the best way to increase ROI and promote your services and products. The article gave incredible insights on video marketing and its importance in the present day video marketing strategy. Video is increasinglydominating your audience’s online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

Video Helps You Rank Higher for SEO and Social Media.

There is no doubt that Video marketing will take over 75% of traffic in the next 5 years because almost all the social media sites are making use of video now.

Video marketing will help your ranking and gain more customers on social sites. It’s impressive to note that 74% of those people who see a product video will buy what they watched. The time is ripe to start coming up with video marketing ads for your business. You’ll thank yourself when you see your business’ website traffic and revenue improve.

So, are you ready to start a video marketing ads?

If you have decided to create a video marketing strategy to boost your business a part of your marketing strategy, call us.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

 

 

Video Marketing Weekly from Penrose Productions 5/22/18

Video Trends in 2018 is our lead article in this week’s “Video Marketing Weekly.”

video trends

Video trends are evolving in 2018. Are you ready to adopt the latest video trends of 2018 and enhance your marketing strategy?

This week, we have a great lead article from our compilation. It is titled “Where’s Video Going? 10 Trends to Watch”.

Video usage is on a continuous rise. 81% of businesses use video as a marketing tool — up from 63% in 2017.

In this article, the author discussed what people want to watch. And he marks ten trends of rapid evolution of video. If you are marketers, sellers, trainers, or content creators you have to ready to adopt the latest video marketing trends of 2018 and enhance your marketing strategy. That’s because video is used for all types of training and marketing purposes.

Live Video Streaming

Live video streaming trend has been growing ever since, and now, in 2018, we can expect live streaming events to jump in popularity.

The trend of Live video streaming is going to help lots of businesses and entrepreneurs tell their story better. Entrepreneurs used free tools like FB Live, Instagram Live, YouTube and Twitter Live for showcasing their “special” story to their prospects and customers.

In this article, the author look at the most popular trends in the current digital landscape can rightly claim in 2018 i.e. video ads, 360-degree video content, personalized video messages, vlogs, and searchable video content.

So, are you ready to start video marketing with new trends in 2018?

If you have decided to catch up with video marketing trends, we would be happy to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you to create videos that will communicate your message to the world.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video content — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 5/15/18

Read about Popular and Effective Uses of Video Marketing in this week’s “Video Marketing Weekly.”

Uses of video marketing

This week our weekly news compilation is led by an article on some effective and popular uses of video marketing. To ramp up your image and brands to connect with your audience, consider video marketing. It is one of the most versatile, profitable and powerful digital marketing tools out there.

The lead article this week is titled “The 8 Most Popular and Effective Uses of Video Marketing.”

According to the author (and we agree), video marketing is the best way to increase your audience and promote your services and products. The article gives incredible insights into video marketing and its importance in your marketing strategy. You can make a video for almost any aspect of your business. To help you get started, here are some important and useful ways to exploit this.

Video Marketing is a Terrific Tool.

When text or picture instructions are not enough, use video tutorials to show customers how your product or service works. Easy-to-follow and informative tutorial videos are an easy way to engage your existing or potential customers.

Creating videos for your business is a simple and effective way to reach new customers, and to entertain, inform, and help existing customers. When producing your videos, whatever the style or approach, make sure they serve a purpose. Whether it’s answering a common question, providing an impression into your business, or highlighting features, it’s important that the videos add value to your brand.

So, are you ready to start video marketing?

If you are looking at producing videos for video marketing, we would be happy to help. We will put our more than three decades of video production and marketing expertise to work for you.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target business (BtoB) or consumer (BtoC). Our experience in both video production and marketing has made us unique among Northern California videographers. We are experts at this – so make us your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue?

For support with your video marketing — and to help identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 5/8/18

Read about the Way to Create a Compelling Corporate Video in this week’s “Video Marketing Weekly.”

Compelling Corporate Video

This week our weekly news compilation brings you some excellent points when you are making a compelling corporate video. The lead article has a list of things that you should consider. When you are looking to create a corporate video, you want one that not only resonates with your prospects but drives results for your business.

The lead article this week is titled “4 Points to Make a Compelling Corporate Video.”

In this article, the author shares some interesting findings which were gleaned from research by Invodo and Cisco. As per Invodo, “about 84% of all the companies in the world, who target the online audience, have been using video marketing as an effective tool.” And Cisco revealed, “within 2017, of web traffic, about 70% will be from videos.”

Now admittedly, this information is dated, and a  more recent study has actually raised that figure to 80% by 2019.

Compelling corporate video can enhance your brand reputation, and send people gathering to your website. If you want something with impact, then follow the points in this article. You will be surprised at the effect they have on your production and the final results.

Tips to Attract The Masses.

Videos can attract more attention than regular text content can. But it is always not true that every video can attract their target audiences. So you need to know some of the important tips for making a corporate video.

Making a corporate video doesn’t have to be dull or arduous. By following a few helpful tips and chosing a creative video production and video marketing expert who understands what your company does and is able to engage your target audience in an interesting way.

So, are you ready to compelling corporate video?

We would love to put our over 3 decades of video production and marketing experience to work for you.

If you are looking at producing corporate videos for your target audiences, we would be delighted to help. We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your compelling corporate video  repurposing — and to identify your target audience for video marketing and other purposes — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 4/24/18

Repurposing videos for Facebook Video Ads is the lead article/topic in this week’s Video Marketing Weekly from Penrose Productions.

 

repurposing videos

 

This week we have another great compilation of video marketing articles that are worth taking a look at. Those interested in repurposing videos for social platforms can learn a lot from the lead article. But we have other articles in this edition that cover great video marketing topics, such as:

  • How to Use Video Marketing Like a Hollywood Director
  • 7 Ways to Step Up Your Video Marketing Strategy in 2018
  • A New Video Format to Reach People Across the Mobile Web and Apps.

Be sure to check them out too.

The feature article is titled “How to Repurpose Your Marketing Video for a Facebook Video Ad.”

Creating quality video content for marketing can be expensive. But if you already have some video content on your website, YouTube or other social platforms, the best way to save time and money in your video marketing activity is to repurpose video content.

Repurposing Videos for Facebook Ads.

The author has a number of great suggestions for repurposing videos for Facebook ads. In general, however, most of the suggestions are about how to get more attention for your video ad. We are particularly in agreement with his point that you must re-edit the videos so that you grab the viewer’s attention in the first few seconds. In fact, that is always a good idea with marketing videos, whether used for Facebook ads or not. For further tips on how long your video should be, see our earlier blog post here:

We would love to put our 35+ years of video production and marketing experience to work for you.

If you are looking at producing videos to share on social media, we would be delighted to help. If you have archived footage, all the better. So be sure to let us know if we can help you repurpose videos for video marketing on Facebook ads or for other purposes.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target business or consumer. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

Remember those other excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. And it’s free.

For assistance with your marketing video  repurposing — and to identify your target audience for Facebook ads and other purposes — call us at Penrose Productions: 650-969-8273