4 Mistakes Businesses Make With Video Content & What You Should Do Instead

Video content is a huge factor in determining if your business video will be viewed.

Reports suggest by 2019, 90% of all web traffic will be video – making it ideal for brands to boost their revenue and marketing strategies. As video content has taken over the advertising world by storm, 54% of viewers want to see more videos.

video content

In fact, 52% of marketing experts say video streams are the best type of content with high ROI.

Not to mention, online shoppers who take advantage of demo videos are more than 1.8 times more likely to make their purchase than those who don’t.

But it takes more than quality video content and marketing to achieve high rates of success.

Knowing what you might be doing wrong can help you discover how to prevent these issues.

You want to get it right – the first time. Check out the common mistakes businesses make with video content and what you should do instead.

Video Content Takes Too Long

Reports claim that 56% of published videos in 2018 are less than 2 minutes long. In fact, videos under 90 seconds see an average retention rate of 53% while videos over thirty minutes only retain 10% of viewers. Not to mention, studies say that the human attention span is about 8 seconds long. So in sum: Keep your videos short.

This has an added benefit of helping your video get found in the search engines. When videos are short, they are more likely to be viewed completely, and this helps in the Google and YouTube algorithms for search.

Focusing On the Wrong Audience

There are a variety of video types to choose from, such as Behind-the-Scenes, Q&A, animated, whiteboard explainers, and so on. So without a proper understanding of your audience, how can you effectively catch their attention? It’s quite simple: Ask them!

Sixty-five percent of marketers note that generating leads and traffic is their biggest challenge, according to HubSpot’s State of Inbound Report. However, when done right, a strategic video campaign can optimize the user’s journey, transform leads to prospects, and guide them through a brand’s funnel of online sales.

Using the Wrong Platforms

When people think of video marketing, they initially think of YouTube. After all, 1 out of 3 Internet users watches YouTube for entertainment purposes. However, that’s not the only place where you’ll find your target audience, as 45% of users watch more than 1 hour of video content on Facebook too.

For example, Facebook Live videos allow you to create video content and share it with a large audience in real-time. So, whether you’re hosting a webinar or want to engage with your followers for a special Behind-the-Scenes, Facebook Live allows you to connect with high-quality video.

Videos That Lack Creativity

Seventy percent of the effectiveness of a video campaign will depend on how creative it is. Whether it is the weak social caption, poor choice in music, or too much text – videos that lack a unique focus won’t succeed. The audience enjoys watching videos that they can relate to as it grabs their attention right away. That’s why it helps to have a bit of an eye-catching storyline to your marketing video.

It’s time for you to examine your video content.

Step up your video marketing strategy by acknowledging these mistakes and taking charge of your video content. Make sure to keep your videos short, inviting, and provide a bit of insight into what your audience will be watching and how it relates to your brand. Just don’t forget to add the hashtags that will allow you to gain an even larger audience for your business.

 

This article was originated by Jane Dixon, freelance writer.

Video Marketing Weekly from Penrose Productions 2/13/18

Use of Videos in Property Marketing is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

video in property marketing

This week we have another great compilation of articles about the use of video marketing on the internet.

The lead article this week is titled “3 reasons to use video in property marketing.”

Have you considered the use of videos in property marketing? To give you the understanding of what you can accomplish when creating property videos, video marketing is yet another way to do this.

This article is written by an author from an Australian video company, but the principle applies to the US as well. He or she is right in saying that showing videos in property marketing is a growing trend and can really help sell homes.

Video has quickly become a vital marketing tool for businesses of all kinds. It is the quickest way to share information. It’s not just fast, it’s emotional and convincing. In this article, the author shares 3 reasons to use videos in property marketing. He also explores how we can attract more buyers and sellers for our businesses.

Using Videos to Advertise Real Estate – Videos in Property Marketing

We must admit that we disagree with the author on one point. When he or she says “I like to include a mini agent-vendor interview where necessary, and also include some narration from the agent throughout the video. This is where the agent can really delve into the main drawcards and create immediate attraction from the browsing buyers” we are not in agreement.

We think this is a bad idea for creating an appealing video for the property. Using agents to do narration looks amateurish – because it is. If you want the video to look and sound great, have the agent write the script to include important selling points about the property. But have a professional narrator add his or her voice.

The only advantage of having the agent do the narration is to pander to the agent. For the video company, this may well get future video production business from that agent. But it’s not aesthetically correct.

Videos in property video marketing are one of the best ways to appeal to the potential customers. Poor video marketing methods can turn off a buyer or seller just as soon as they see it.

Whether you are looking at doing videos in property marketing or not, we would be delighted to put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your live video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world. As experts in aiding businesses aiming for terrific video content, we should be your first stop.

Get in touch with us to help you define and determine the targets for your future video content marketing.

We also help you define video marketing strategies and how to appeal to your target clients.

There are several other excellent articles in this edition of the Video Marketing Weekly. Please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free, with our compliments.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 1/30/18

Success with Live Video is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

success with live video

Live video streaming has become an influential force in the world of digital marketing. Live video helps you to get in touch with your audience in real-time. It allows you to interact with your audience and be able to become a part of the conversation with them– live.

This is an important part of any content strategy.

The lead article this week is titled “2018 State of Social Report – Success with Live Video”.

This article says success with this tactic yields some very interesting insights. While success with live video is not easy to accomplish, it seems from their article that success does not depend on the frequency of  output. They conclude that success with live video seems to come from the relevance of content, something we have always maintained.

If you want to appeal to your audience, you need to have a clear idea of who they are and what they want. This applies, whether you are looking for success with videos that are webcast live, or pre-recorded and edited ones. See our earlier blog post on the topic

“Live Video is a Growing Trend”

As per this “State of Social Report 2018,” its use is growing year over year. Their research is based on interviews with over 1,700 social media marketers. Live video is six times more effective than non-live videos according to reports published by Facebook. By using this technique, you share your face, your voice, expressions and answer questions live. This builds confidence and creates an environment of transparency.

A word of caution, however. Live video is not an efficient medium if you only have a small audience. It can take a very long time for a small company to ever get traction, if at all.

While you can post a recording of the video later, the impact and novelty of live video is best expoited when you have lots of clients (or potential clients) watching live.

When you integrate live video into your sales and marketing process your customer gets what they want – if you give it to them. So live video has become one of the most effective ways to stand out and connect with an audience. It quickly conveys meaning and emotion.

Whether you are looking at doing live video or pre-recorded ones, we would be delighted to put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your live video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their live video content marketing efforts, we should be your first stop.

Get in touch with us to help you define and determine the targets for your future video content marketing as well as strategies on how to appeal to them.

There are several other excellent articles in this edition of the Video Marketing Weekly. So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 1/23/18

Quality Video Content is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

Quality Video Content

Video is a powerful storytelling tool. It is an incredible way to create new and interesting ideas and information. Quality video content drives viewers into deeper, more satisfying relationships 0between your brand and its audience.

If you are a just a beginner, here are some terrific tips for starters.

The lead article this week is titled ” 5 Tips for Creating Quality Video Content Even If You’re Clueless How to Begin”.

This article focused on the area of self-promotional live-streaming videos. However, the principles are the same for creating quality video content with pre-recorded video. To have a successful video, you always want to define your audience and give them what they want. We emphasized that the failure to define your audience was the #1 mistake that dooms video projects.

Keep Your Video Short.

Shorter videos can lead to more complete views, which Google and YouTube love for SEO. But more importantly, it suits our busy lives, brief attention spans and the need to consume content easily and quickly. If every live-video content is in 10- to 15-minute chunks, you should know precisely what you want to talk about. If you want people to watch your videos, especially more than one, keep them short.

About 75 Million people in the U.S. watch online videos every day. By 2019, internet video traffic will account for 80% of all consumer internet traffic. So, If your content doesn’t grab their interest within first few seconds, then there is probably no chance they will continue to watch or read what you have to say.

If you have decided to make quality video content a part of your business marketing plan, give us a call. We would be happy to put our more than 3 decades of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your quality video content marketing — and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 01/16/18

How Video Marketing Influences Your Customers’ Buying Decisions – in this week’s Video Marketing Weekly.

Buying Decisions

This week, we have an interesting lead article from our weekly edition. It is titled “How Video Marketing Influences Your Customers’ Buying Decisions.”

https://www.webtrafficthatworks.com/how-video-marketing-influences-your-customers-buying-decisions/The article is pretty much right on the mark. We agree with the concept of creating favorable emotions in your viewer. People, regardless of their culture, location, or age can react very strongly to emotional stimuli.

However, what is not addressed in the article is that viewers have very short attention spans.

If you do not reach the viewer in the first few seconds of your marketing video, they won’t be watching long enough to develop the emotions that you are trying to elicit.

The situation is just like a newspaper headline that captures the attention of readers.

They quickly decide whether it is worth their time to read the rest of the article. Basically, the reader is making a “buying decision” as to whether they want to “s[end” their time reading further. Similarly, our video must capture the attention of viewers during the first few seconds of the video. If not, the viewer will be moving on to something they perceive as more interesting.

Get creative. Think outside of the box.

People using smartphones watch at least one video every day. Marketers rate video as the most effective content marketing method. We agree with this thought that most consumers say that watching product or service videos make them more confident in their online purchase decisions.

When you decided to create a video for your business the first thing you need to ask yourself is, “how am I going to make them feel?”

If you have decided to make creative video content a part of your business marketing plan, call us.

We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 01/09/18

Way to Boost Your Video Marketing Campaign with User-Generated Content in this Week’s Video Marketing Weekly.

User-Generated Content

User-generated content is the focus of the lead article in this week’s edition of the Video Marketing Weekly from Penrose Productions.

Basically, it is content that is created by the user. In the case of a video production, user-generated video content is a customer recorded a video. It can be recorded in the home or office using a webcam, handi-cam, smartphone or tablet. After completion, this user-generated contenct can be embeddedappear on your website, blog or social media instantly.

In this article, the author explains the different types of user-generated video content, and how you can implement them to your video marketing strategy.

User-generated videos are not necessarily attractive, but they’re real, raw and difficult to manipulate.

The simplicity – and the sheer honesty – of these videos is what sets them apart from other marketing tactics. And it’s been shown to give a proven boost to businesses across multiple industries.

User-generated video content is extremely helpful for your business. Customers don’t trust brands, but they do feel willing to trust other customers or online reviewers. Implementing user-generated video content on your website makes it possible for customers to get “second opinions” on your products without leaving your site. This content keeps customers on your site and increases the likelihood of them purchasing your products and trusting your brand.

User-Generated Video Content is a Great Marketing Tool for 2018

User-Generated Video Content is Rising. Here are some statistics for your consideration from Youtube: 72 Hours of video are uploaded to YouTube every 60 seconds. 85% of the US internet audience watches videos online. Over half of video content is viewed on mobile. 92 percent of mobile video viewers share videos with others.

So why are you waiting?

We would be delighted to put our more than 36 years of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their video content marketing efforts, we should be your first stop.

Get in touch with us to help you define and determine the targets, strategies and audiences for your future video content marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly. So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 01/02/18

Video marketing trends for 2018 get top billing in this week’s Video Marketing Weekly.

Video Marketing Trends

What marketing trends should you be paying attention to in 2018? You need to see how to increase your leads and drive your brand forward through content marketing.

This week, we have a great lead article from our compilation. It is titled “Three Video Marketing Trends That Will Take Off in 2018”.

The featured article in this week’s Video Marketing Weekly shows you how to change your content to match current trends. Read about how the author focuses on 4 trends to apply your own video content.

Nowadays content marketing is not just for small business. Big brands are investing significant dollars in original content. In 2018 it will be extremely competitive with other forms of marketing.

So if your business is determined to keep producing high-quality, appropriate content on a regular basis, you might think to hire a professional content team. This is especially true when it comes to creating content with video.

Video is the future of content marketing.

The author referred to a recent Cisco study. It says that video will create 80 percent of all internet traffic by 2019. 64 percent of entrepreneurs concur that video will soon control their content marketing strategies.

Further, the author focus on content personalization and User-generated Content (UGC). In this article you can see how it works.

If you have decided to make video content a part of your business marketing plan, give us a call. We would be delighted to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 12/26/17

An article on background music headlines this week’s edition of the Video Marketing Weekly from Penrose Productions.

background music

Here’s the final edition of the Video Marketing Weekly, and it’s a good one. These articles from around the web cover a very diverse group of topics related to video marketing.

The lead article this week is titled “10 Awesome Places to Find Background Music for Video”.

Background music is one of the most important parts of a video and can drive very emotional responses. If your viewer has a connection to your message or content, then they will be naturally want to hear your story. This can really deepen their relationship with your brand.

But background music is often overlooked when creating video content.

In order to truly create a professional looking video, the to use music it must be edited in skillfully. That’s where we can help. As video professionals, we can edit the music seamlessly into the video so that it:

  • Starts and stops at the right time.
  • Fades up at the beginning of the video and fades down at the end of the video instead of abruptly stopping.
  • Volume levels are appropriate for the viewer/listener, especially if there is dialogue or narration.

We would be excited to help you to create a video content with excellent background music. We can help immensely by steering you into the process.

Moreover, 36 years making business video production,s we have tons of practical expertise in helping companies in developing just the best technique to inspire their target customer. Our experience in both video and business has advanced our credibility.

As experts in aiding businesses that want to aim in the right direction for their video content marketing efforts, we should be your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future video content marketing.

For creating unique video content with decent background music — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/19/17

Here’s the newest version of the Video Marketing Weekly about trends of content marketing in 2018.

Content-Marketing

What marketing trends should you be paying attention to in 2018? You need to see how to increase your leads and drive your brand forward through content marketing?

This week, we have a great lead article from our compilation. It is titled “4 Trends That Will Shape (or Continue to Shape) Content Marketing in 2018”.

The featured article in this week’s Video Marketing Weekly shows you how to change your content as to match current trends. You should read about how the author focuses on 4 trends to apply your own video content marketing strategy.

Nowadays content marketing is not just for small business. Big brands are investing significant dollars in original content. In 2018 it will be extremely competitive with other forms of marketing.

So if your business is determined to keep producing high-quality, appropriate content on a regular basis, you might think to hire a professional content team. This is especially true when it comes to creating content with video.

Video is the future of content marketing.

The author referred to a Cisco study that says that video will create 80 percent of all internet traffic by 2019. 64 percent of entrepreneurs concur that video will soon control their content marketing strategies.

Further, the author focus on content personalization and User-generated Content (UGC). In this article you can see how it works.

If you have decided to make video content a part of your business marketing plan, we would be delighted to put our more than 35 years of video production and content marketing expertise to work for you.

Accordingly, we have a great deal of practical experience in helping companies in producing just the right technique to motivate their target user. Our experience in both video and business has advanced our reliability. As professionals in aiding businesses that wish to aim in the right instructions for their video content marketing efforts, we should be your initial stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 12/12/17

This week the Video Marketing Weekly leads with an excellent article about content marketing for video.

content marketing

Content marketing through video is turning into one of the most important sales and marketing tools available today. It’s been noted often that people want to watch a video more than just about anything else on the web. This is because vieweing promotes greater retention of information than just reading it.

We wrote about this in our earlier blog post.

The lead article this week is titled “Video Marketing: The New King Of Content”.

This author says, “Video increases organic traffic and conversion” and we would agree. Top social media platforms are going all-in on video for content marketing. The author also points out that Facebook is actively pushing video content to new levels.

On Facebook people watch more than 100 million hours of video per day. This is the best way to increase engagement on Facebook and you can use this improve your business advertising for your target viewers.

The market wants more video content.

The writer gives us a demographic that 43% of people hoping that marketers will use videos even more in the future. We believe that it will be increasing daily. If you want to increase your sales and enhance customer engagement, then video content marketing is the right choice.

Here are some statistics for your consideration. About 75 Million people in the U.S. watch online videos every day. By 2019, internet video traffic will account for 80% of all consumer internet traffic. When merely mentioning the word ‘video’ in an email subject line, statistics show that the click-through rate increased by 13%. So why are you waiting?

We would be delighted to put our more than 35 years of video production and content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video and business has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their video content marketing efforts, we should be your first stop.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future video content marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly. So please be sure to look them over. There are many helpful of hints and tips contained in there. Its free.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273