How Art Can Improve Business Videos

If you want to know how artists can improve business videos for your company, read on…

How Art Can Improve Business Videos

As of 2018, around 85% of Americans watch Internet videos. So millions of businesses use online channels to introduce themselves to potential customers. Internet videos have become so popular that in 77% of cases, YouTube ads deliver better viewing statistics than TV advertisements. Online video sales letters and corporate videos have become an indispensable marketing tool with – in the case of huge corporations – entire departments dedicated to video production. These departments are becoming more diverse with team members from different backgrounds. Visual artists, creative writers, graphic designers and experts in narrative theory and cinematic language can add value to any business video.

Why you should add artists to your team

Making a business video is an investment of thought, money and time. Of course, you want to see the returns in the form of improved sales and brand awareness. If you work in marketing or PR, you have your set of skills, as do we all. But you will need to have this skillset complimented by other experts that can contribute to making your video material even better. Artists, designers and other creatives will add value to your business video by making it more attractive to the eye, and help it stand out in the crowd. The visual design of a business video can make quite a difference. Video software developer Sherri Powers revealed that around 85% of Facebook videos are watched muted, so the traditional approach of a spokesperson explaining the benefits of the product will no longer do.

How an artist can add value to your business video

The use of color, movement and innovative visual styles will make your video memorable for potential customers. Bits of animation, custom illustrations and creative lettering can complement or even replace standard VSL formats. Video streaming in particular is becoming a game changer. If you live stream, you’ll want to be sure to have high-impact graphics.

Artists that are knowledgeable in the technicalities of video making can help you improve the quality of the image and achieve the desired emotional effect on potential customers. Strategic framing, impactful images and dynamic transitions can make a world of a difference in a business video and increase viewer clicks and retention. Vidyard revealed that on average only 46% of online viewers will watch a video all the way to the end, but personalized videos increase their retention by an additional 35%.

Don’t forget the thumbnail

Here’s a way that art can improve business videos that comes after the video is finished.  If you have videos posted on YouTube, Vimeo or other services, you’ll want your artist to create a killer thumbnail. YouTube, for example, by default will let you choose from 3 random images as indicative of your video. Seize control of this process by featuring a stunning, vibrant thumbnail that will get your potential viewer to be sure to click on your video.

So you see, art can improve business videos

Today, everything is about the image. Moving images will catch the eye and have a better chance at staying in a potential customer’s mind. The right artist will add much value to a standard business video. Since all of them have personal styles and visions, they can help the VSL become a unique piece of media that will effectively attract prospects as well as potential business partners.


This article was originated by Jane Dixon, freelance writer.


Video Marketing Weekly from Penrose Productions 6/12/18

How do corporate videos help your brand? Read this week’s  “Video Marketing Weekly” to find out.

Corporate VideosThis week the Video Marketing Weekly shows how corporate videos help your brand building. Brand building is of critical importance to any business. And video can be a significant contributor. Are looking for a powerful way to communicate your brand story? You can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “How Corporate Videos Work The Magic For Global Brands.”

In this article, the author says that “A Corporate Video can Tell Everything about Your Brand.” When you tell your brand story to your viewers or potential customers, you want to communicate your company vision, transfer your enthusiasm and prove how you are different.

We have all heard the saying that, “A picture is worth a thousand words.” A video, however, is worth millions. Video helps to deliver messages effectively, connecting with your audience in a way that text or even photos often can’t. Videos are able to break down or simply convey complex concepts.

There are many examples discussed in this article how to achieve your goal through corporate videos.

Spread Your Word to the World

Corporate videos are one of the best ways to engage consumers and spread your word to the world. Well-produced corporate videos will leave your viewers with a solid impression about who you are and what you are passionate about. Their personal connection with your brand creates a lasting impression. You want them to love what they see.

So if you would like to represent your company globally or pitch a new business idea to potential investors, be sure to read the article to find out more.

There are several additional excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And as always, it’s free.

Are you ready to start corporate video marketing for your business?

If you are worried that your brand story, goals and values as a company are not fully portrayed, we are passionate about telling your story in the most engaging and effective way possible. We want to help you achieve your goals. We can put our more than 3 decades of video production and video marketing expertise to work for you so that your videos achieve your objectives.

We have lots of practical expertise in assisting companies in creating just the right approach and getting those corporate videos to achieve their goals. Our experience in both video production and the business world has advanced our ability to accomplish this. As a result, as the video marketing experts we should be your first call.

So for support with your video marketing — and to identify your target viewers for your corporate videos — call us at Penrose Productions: 650-969-8273.