Video Marketing Weekly from Penrose Productions 11/13/18

A Crash Course on Instagram Video Marketing for Your Business Leads this week’s articles in the “Video Marketing Weekly.”

Instagram Video Marketing

If you are wondering how to take advantage of the explosion in Instagram video marketing, we have a great article for you. You can build  your business brand in a more professional way using this information. You can learn in detail about Instagram video marking.

The lead article in this edition is titled “The Entrepreneur’s Crash Course on Dominating Instagram Video Marketing.”

But the article applies lessons from Instagram video marketing to businesses of all sizes. Instagram is a powerful marketing platform. So users can actively engage with brands and explore products that they see in their feeds.

If you’re ready to maximize your impact with Instagram video marketing, this article is for you. Here are a few of the hints contained in it.

Use Hashtags and Mentions.

You’ll learn some excellent ways how to use Instagram hashtags for your video. These help to enhance stories and timelines with engaging content. As a result, hashtags can help you to attract more followers, get more likes, increase your visibility, and improve engagement with your audience. Therefore, hashtags are not just for your Instagram photo posts. You can use them for your videos as well.

If you wondering how to start Instagram videos marketing to reach your local audiences, be sure to read this article.

If you are looking at producing videos for Instagram video marketing, we would be delighted to help you. We will put our more than three decades of video production and marketing expertise to work for you.

We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. As a result, our experience in both video production and the business world has made us unique among Northern California video production companies.

At Penrose Productions we are delighted to be able to share some excellent articles in every edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. So why not subscribe so that you don’t miss an issue? It’s free.

For support with your Instagram video marketing strategy — and to help identify your target viewers for your video marketing — call us at Penrose Productions: 650-969-8273.

Silicon Valley Trade Show Videos

Silicon Valley trade show videos are getting to be a specialty for us.

We have a number of clients that like to have Silicon Valley trade show videos recorded for posterity. Why? They are getting in touch with the effectiveness of video as a powerful communication tool. It seems that these days, people’s attention spans are getting shorter and shorter. But videos are so very efficient that they can deliver complex concepts in a time span that is much shorter than text.

As we’ve said for years, this is not a new concept.

Just as a movie portray the essence of days, weeks or years in a short time period, industrial videos can similarly compress your message to its essence. When we are producing Silicon Valley trade show videos we are typically on site with tech pros that can distill their message down to the bare minimum. The folks in the tech business are learning that there is precious little time to prove their point or get their message across. So they have become efficient in their presentations.

And with Silicon Valley trade show videos, we can magnify this efficiency by a large amount.

Time is of the essence for everyone these days, so why take 1000 words to tell a story when 100 will do? Similarly, we can often show an event or process by using video. This can convey the message in a fraction of the time it takes to tell about it.

silicon valley trade show video

Want some examples?

Here are some examples of the Silicon Valley trade show videos we recently produced for a long-time Santa Clara client…

If you want to experience the efficiency of Silicon Valley trade show videos for yourself, let’s talk. It doesn’t have to be high tech, either. Silicon Valley trade show videos are just one example of the way we can condense your message, whether it’s marketing, sales, communications, or training.

And of course, we don’t limit ourselves to just Silicon Valley. We’ve shot other trade show videos for use throughout the nation.

Call the experts at Penrose Productions today!

 

 

 

 

 

Video Marketing Weekly from Penrose Productions 7/10/18

Learn the Video Production Techniques for your Marketing. Read this week’s  “Video Marketing Weekly.”

video production techniques

Are you wondering how to learn video production techniques for creating better videos for the web? You can learn a lot from the various posts and articles in this “Video Marketing Weekly” edition.

The lead article in our latest edition is “The Best Video Production Techniques for Your Marketing Video: What to Consider.”

There are some basic video production techniques that you have to know in order to get started in the field of video marketing production. In this article, the author reviews several techniques that instantly improve the production quality of your marketing videos. As a result, those marketing videos will get a nice little boost in search engines as well as viewer engagement.

You will find some great video production techniques for improving your video productions, as the title suggests.

Here are a few things to consider when trying to put these video production techniques to use for your company.

One example is to avoid shaky footage. To do so, your camera should be on a tripod or other stabilizing device. For stable, static shots, you need that support. However, certain “shakey” footage can be seen as artistic. However, this footage is rarely successful unless pre-planned. So shakey does not mean random.

The author also discusses how to shots to convey anxiety or tension. He also discusses some excellent techniques like whip pans and whip zooms and using vertical shots.

If you are wondering how to get quality video production with well-prepared and organized techniques, we would be happy to help.

We have been producing business videos in Silicon Valley and throughout the world since 1981. Let us put our nearly four decades of video production and marketing expertise to work for you. We would be delighted to help you figure it all out.

For support with your video marketing — and to help identify your target viewers for your video marketing — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 7/3/18

Learn ways to Innovate Video Marketing Campaigns for your brand. Read this week’s  “Video Marketing Weekly.”

Video Marketing Campaigns

We’re pleased to once again bring you another edition of the “Video Marketing Weekly” from Penrose Productions.

The lead article in this edition is titled “5 Ways to Innovate Video Marketing Campaigns.”

Creating video marketing campaigns is a smart way to approach content marketing in 2018 and beyond. It is an excellent way to create content that has a real impact on your viewers. It has an incomparable ability to create emotion-driven sales. Buyers want to feel good about their choice, and video marketing, when done correctly, is a great way to create this feeling.

As the title of the lead article suggests, it gives you five strategies for improving your video marketing campaigns.

Video is a Growing Medium in Marketing.

According to Cisco’s Visual Networking Index, by 2019 about 80% of all traffic on the internet will consist of videos. 81% of customers report that product videos help them make purchasing decisions.

In this article, the author believes that if you want to maximize the value of video, you have to focus on video testimonials. That’s because when people make a purchase, they want social proof from unbiased sources. Testimonials provide just that.

Here is an example of a video testimonial we’ve done for our own company:

In addition to testimonials, the author of the article also promotes the use of animation, humor, and interactivity in your video marketing campaigns.

If you are looking at producing videos for video marketing campaigns, we would be happy to help. We will put our more than three decades of video production and marketing expertise to work for you.

We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. Our experience in both video production and the business world has made us unlike any other Northern California video production company.

At Penrose Productions we are delighted to be able to share some excellent articles in every edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For support with your video marketing campaigns — and to help identify your target viewers for your video marketing — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 6/12/18

How do corporate videos help your brand? Read this week’s  “Video Marketing Weekly” to find out.

Corporate VideosThis week the Video Marketing Weekly shows how corporate videos help your brand building. Brand building is of critical importance to any business. And video can be a significant contributor. Are looking for a powerful way to communicate your brand story? You can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “How Corporate Videos Work The Magic For Global Brands.”

In this article, the author says that “A Corporate Video can Tell Everything about Your Brand.” When you tell your brand story to your viewers or potential customers, you want to communicate your company vision, transfer your enthusiasm and prove how you are different.

We have all heard the saying that, “A picture is worth a thousand words.” A video, however, is worth millions. Video helps to deliver messages effectively, connecting with your audience in a way that text or even photos often can’t. Videos are able to break down or simply convey complex concepts.

There are many examples discussed in this article how to achieve your goal through corporate videos.

Spread Your Word to the World

Corporate videos are one of the best ways to engage consumers and spread your word to the world. Well-produced corporate videos will leave your viewers with a solid impression about who you are and what you are passionate about. Their personal connection with your brand creates a lasting impression. You want them to love what they see.

So if you would like to represent your company globally or pitch a new business idea to potential investors, be sure to read the article to find out more.

There are several additional excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And as always, it’s free.

Are you ready to start corporate video marketing for your business?

If you are worried that your brand story, goals and values as a company are not fully portrayed, we are passionate about telling your story in the most engaging and effective way possible. We want to help you achieve your goals. We can put our more than 3 decades of video production and video marketing expertise to work for you so that your videos achieve your objectives.

We have lots of practical expertise in assisting companies in creating just the right approach and getting those corporate videos to achieve their goals. Our experience in both video production and the business world has advanced our ability to accomplish this. As a result, as the video marketing experts we should be your first call.

So for support with your video marketing — and to identify your target viewers for your corporate videos — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 6/5/18

Which Social Platform is Best for your business Video Campaign? Read this week’s  “Video Marketing Weekly” to find out.

Video CampaignThis week the Video Marketing Weekly shows how will you get you the best results from your next video campaign with social media. If you interested in video campaign with social media can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “Which Social Platform Is Right for Your Next Video Campaign?”

There are many social media platforms for video campaigns. There is YouTube, Facebook, Instagram, Snapchat, LinkedIn, Twitter, Pinterest and hundreds more. Which one is best platform for you?

The lead article in the week’s Video Marketing Weekly from Penrose Productions gives hints on how to evaluate these various platforms. In this article, there is a comparative analysis that helps you to make the platform decision to help increase your traffic and visibility. This includes the acquisition of new viewers and as well as retargeting previous viewers.

The Way to Get the Best ROI.

There are some interesting studies from Internet Retailer about online video viewers. 85% are more likely to purchase a product after watching a product video. And 52% of consumers agree that watching product videos makes them more confident in their online purchase decisions.

So, if you want to gain a lot of traffic and visibility from your potential customers, you face a decision. You need to focus on the one out of five social media platforms that yields 80 percent of the results for your product or service. Be sure to read the article to find out more.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

Are you ready to start video marketing for your business?

If you are worried about which social media platform is suitable for your video campaign, we would be delighted to help you figure that out. We will put our more than 3 decades of video production and video marketing expertise to work for you so that your videos are on the right platform.

We have lots of practical expertise in assisting companies in creating just the right approach and get them in those video campaigns to achieve their goals. Our experience in both video production and the business world has advanced our ability to accomplish this. As a result, as experts in aiding businesses that want to aim in the right direction for their video marketing efforts, we should be your first call.

So for support with your video marketing — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 5/29/18

Let’s take a look at Video Marketing Strategy in this week’s “Video Marketing Weekly.”

video marketing strategy

This week our weekly news compilation offers some significant reasons why video marketing strategy is so important to the marketing mix. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of video marketing strategy. This week we start with a great article about how video marketing brings an advantage to your business.

The lead article this week is titled “6 Reasons Why Video Marketing Is A Strategic Advantage.”

In this article, we’ll go over how video marketing can help your business and the advantage it brings, to encourage you to incorporate video into your marketing strategy.

Video marketing is by many measures the best way to increase ROI and promote your services and products. The article gave incredible insights on video marketing and its importance in the present day video marketing strategy. Video is increasinglydominating your audience’s online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

Video Helps You Rank Higher for SEO and Social Media.

There is no doubt that Video marketing will take over 75% of traffic in the next 5 years because almost all the social media sites are making use of video now.

Video marketing will help your ranking and gain more customers on social sites. It’s impressive to note that 74% of those people who see a product video will buy what they watched. The time is ripe to start coming up with video marketing ads for your business. You’ll thank yourself when you see your business’ website traffic and revenue improve.

So, are you ready to start a video marketing ads?

If you have decided to create a video marketing strategy to boost your business a part of your marketing strategy, call us.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

 

 

Video Marketing Weekly from Penrose Productions 5/15/18

Read about Popular and Effective Uses of Video Marketing in this week’s “Video Marketing Weekly.”

Uses of video marketing

This week our weekly news compilation is led by an article on some effective and popular uses of video marketing. To ramp up your image and brands to connect with your audience, consider video marketing. It is one of the most versatile, profitable and powerful digital marketing tools out there.

The lead article this week is titled “The 8 Most Popular and Effective Uses of Video Marketing.”

According to the author (and we agree), video marketing is the best way to increase your audience and promote your services and products. The article gives incredible insights into video marketing and its importance in your marketing strategy. You can make a video for almost any aspect of your business. To help you get started, here are some important and useful ways to exploit this.

Video Marketing is a Terrific Tool.

When text or picture instructions are not enough, use video tutorials to show customers how your product or service works. Easy-to-follow and informative tutorial videos are an easy way to engage your existing or potential customers.

Creating videos for your business is a simple and effective way to reach new customers, and to entertain, inform, and help existing customers. When producing your videos, whatever the style or approach, make sure they serve a purpose. Whether it’s answering a common question, providing an impression into your business, or highlighting features, it’s important that the videos add value to your brand.

So, are you ready to start video marketing?

If you are looking at producing videos for video marketing, we would be happy to help. We will put our more than three decades of video production and marketing expertise to work for you.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target business (BtoB) or consumer (BtoC). Our experience in both video production and marketing has made us unique among Northern California videographers. We are experts at this – so make us your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue?

For support with your video marketing — and to help identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 5/8/18

Read about the Way to Create a Compelling Corporate Video in this week’s “Video Marketing Weekly.”

Compelling Corporate Video

This week our weekly news compilation brings you some excellent points when you are making a compelling corporate video. The lead article has a list of things that you should consider. When you are looking to create a corporate video, you want one that not only resonates with your prospects but drives results for your business.

The lead article this week is titled “4 Points to Make a Compelling Corporate Video.”

In this article, the author shares some interesting findings which were gleaned from research by Invodo and Cisco. As per Invodo, “about 84% of all the companies in the world, who target the online audience, have been using video marketing as an effective tool.” And Cisco revealed, “within 2017, of web traffic, about 70% will be from videos.”

Now admittedly, this information is dated, and a  more recent study has actually raised that figure to 80% by 2019.

Compelling corporate video can enhance your brand reputation, and send people gathering to your website. If you want something with impact, then follow the points in this article. You will be surprised at the effect they have on your production and the final results.

Tips to Attract The Masses.

Videos can attract more attention than regular text content can. But it is always not true that every video can attract their target audiences. So you need to know some of the important tips for making a corporate video.

Making a corporate video doesn’t have to be dull or arduous. By following a few helpful tips and chosing a creative video production and video marketing expert who understands what your company does and is able to engage your target audience in an interesting way.

So, are you ready to compelling corporate video?

We would love to put our over 3 decades of video production and marketing experience to work for you.

If you are looking at producing corporate videos for your target audiences, we would be delighted to help. We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your compelling corporate video  repurposing — and to identify your target audience for video marketing and other purposes — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 5/1/18

Don’t Sell – Show Passion in Video Marketing Instead. Read this week’s  “Video Marketing Weekly” to find out how.

passion in Video MarketingThis week the Weekly has an excellent article about showing passion in video marketing, rather than just presenting a sales pitch. Those who are interested in video marketing can learn a lot from this article in this edition. And if you’re looking for a killer idea for your brand, this article fills the bill.

Here are a few ways you can show passion in video marketing to grow your business in 2018.

The lead article this week is titled “Video Marketing – Don’t Sell – Show Passion Instead.”

The landscape of video marketing has changed. Today, content only succeeds if it delivers what viewers want, when and how they want it. Before that, you might have just blasted away with a sales pitch. That doesn’t work well any more.

In this lead article, the author shares that passion in video marketing really shows through. Potential customers want to connect with other people that they like. And as we know, if people know, like and trust you, they are more likely to do business with you. You should be honest, transparent and likable when sharing your story, and let them see how excited you are about your brand.

Video Content Represents Pure Connectivity

To keep your audience connected and bring in new viewers you have to feel good about your product, you can’t expect your prospects to feel good about it unless they are motivated to do so. Showing honest enthusiasm for your product helps your customers feel more comfortable about buying it.

You have to believe in your product and be excited about sharing it. Engage your voice, gestures and facial expressions. Turn up the enthusiasm in your presentation to grab and keep your audience’s attention.

We would love to put our 35+ years of video production and marketing experience to work for you.

If you are looking at producing videos for your target audiences, we would be delighted to help. We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target business or audiences. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

For assistance with your marketing video  repurposing — and to identify your target audience for Facebook ads and other purposes — call us at Penrose Productions: 650-969-8273