How To Make Readers Anticipate Your Emails

How can you get your audiences to anticipate your emails when they see them in their inbox?

anticipate your emails

Here’s one method to get your customer to anticipate your emails.

It’s kind of tricky, but well worth it. If you condition your subscribers properly, it can work really well.

To start with, you’re already aware that customers who actually spend money are worth much more than those seeking free offers. So the trick is to send your freebie seekers “an offer they can’t refuse.”

Here’s how it works

Every few e-mails that you send, have one of your links redirecting to an awesome $1 or $5 deal, but simply for a limited number of individuals.

This could be a product that generally costs a great deal more or perhaps something you no more actively sell. As long as it still has true value, this can work.

Your link might be obvious or concealed.

For instance, you may send an e-mail advertising a specific item, but before they land there, a backlink redirects to your special offer until it’s out of stock. After that it directs back to the original offer.

The following day, you can praise people who took the special package, and remind the other visitors that they can also grab these discounts if they pay attention and are prompt to act.

The secret is to condition your visitors beforehand to always be looking for these deals. Do that and they will anticipate your emails, open the, and click your links to discover what that super deal might be.

There is a disadvantage you must guard against when you use this technique though.

While you are conditioning your subscribers to anticipate emails and open them in order to not miss any awesome deals, you’re also guiding them to search for special deals. So even though your opens and clicks will improve noticeably, the money you earn per open and per click might decline as well. You’ll want to monitor and test this.

Odds are you may still generate more revenue. You’ll have more individuals anticipate your emails and view them. However, you also can dispose of excess products – or extra available time if you are a service provider. In addition, this provides you an opportunity to ultimately carry out business with consumers who may not have bought from you before. This means more sales of the product or services you promote every day, not merely the exclusive deals.

For more tips on improving your online marketing tactics, call us at Penrose Productions. The number is 650-969-8273, or simply reach out to us at

The First Goal of Your Marketing Email

Precisely What is the First Goal for Sending Out a Marketing Email to Your List?

marketing emailOur staff not too long ago asked a group of small business owners who use marketing email the following: “At the time you transmit an email to your list, exactly what is your primary goal?”

Some of the responses we obtained were …

– To get readers to open it

– To get viewers to GO THROUGH it

– To supply some valuable information

– To build connection

– To sell a product line

These are all pretty good answers …

But they’re also all BAD replies.

Of course you would like them to open the e mail, read the web mail, develop some connection, possibly present some helpful data, but not one of these are your primary goal.

So exactly what is?

To get the CLICK.

That’s it.

Everything else in your marketing email is just in support of that foremost intention, getting these people to click on the link you transmit to them. This forwards them down your sales funnel and helps bring in more business. Not every subscriber will be in need of what you are writing about, but to increase their chance to self-select as they travel into your funnel, you must initially secure the CLICK.

Ideally, you want to guide your list to click your links as if (please pardon the expression) mind-numbed robots.

You want them to click automatically – without any thinking – since it is what they consistently do when they open your web mails.

You do not need to sell the services or product. The sales page or video presentation you direct them to should do this for you.

You don’t want to explain to them each thing about the blog post you’re delivering them to. The post will do that for you.

Your purpose is simply to get the click.

How Can You Improve the Click-through Rate of Your Marketing Email?

People will like you and TRUST you if you give them great info that helps them. Clicking the link is just a natural extension of that.

You might give them a really useful tip on what drives super targeted traffic, but to learn how to do it, they must click the link. You haven’t actually sold that product or service in the email, but you have sold them on the method. The product or service is simply an easy shortcut to using that method to get the result.

Don’t always send them to sales letters; send them to fun stuff, too. Try sharing it with your list. Remember, you want to get them in the habit of automatically clicking your links.

Now and then surprise them with something free. For example, your email tells them a method to build their list using Facebook. You send them to a link that will give them 5 more list building methods. And when they click the link, they see a very short sales page offering the product for FREE. How much do you think they love you right then? And what are the odds they will click more of your links in the future, just in case there’s something else for free on the other side?

Of course, your list and your particular niche could necessitate slightly different approaches. But bottom line, your key, number one intent of email marketing is ALWAYS to obtain the click.

Because the more trained your list is to click, the more income you will generate in the long run.

Want to find out more about email marketing and sales funnels?

Phone us at 650-969-8273 or check out our email services online and our people can advise you just how we can serve to help you get started.