3 Video Marketing Tips to Beat Your Competition

Does your company have a brand new product or service to offer but you don’t know how to start promoting it?

Video marketing just might be right for you. This short article discusses video marketing, its benefits and a brief guide on how to make a great video for any marketing project.

Through the web, you can learn about every marketing project possible. That being said, let me introduce you to the most current trend and perhaps the most effective of all online marketing techniques: video marketing.

The Hot Video Marketing Trend

video marketingVideo marketing simply may be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and telling through video.

If you’re not that familiar with video marketing, don’t worry. The internet provides a lot of resources on how you can make your videos. You can find out about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your service.

1. Figure out where to publish your videos.

You have to understand where you are going to publish your video marketing output. Of course, you should seriously consider posting your videos on your blog, or on video sites like YouTube.

2. Determine the video content.

As a general guideline, your videos must contain information that will create more interest in your business’s services and products. The specific and actual content will have to vary, depending on what you are trying to show.

Videos on your website can be either product- or service- oriented. Your videos in your site can also be video testimonials from your clients, which helps build credibility.

Videos published on blog sites should be more about updates, news and special promos. They should simply notify your audiences about the current news and induce your audience to click the link to your website for more details.

For video websites like YouTube, your video ought to be less product-or service-oriented, and more imaginative and amusing. Your site link can be supplied with the video and your items can be included in them, but your videos should not be merely a simple sales pitch.

3. Recognize your audience.

Throughout the process, you need to keep your audience in mind. What age are your desired consumers? Who are they and where do they originate from? The material and tone of your video marketing efforts will greatly depend upon the demographics of your desired recipients.

After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online.

Of course, you may have to engage the services of a video professional for your purposes.

By searching the web, you can find out about the tools that you need to make videos and the techniques that can make your videos work for marketing.

As we mentioned, your videos do not need to necessarily be product- or service-specific. They can also be video reviews obtained from your customers. These videos speak to the overall ability of your company in terms of its products and services and how you treat your customers.

Many companies find that they simply do not have the time to gain the knowledge and experience in video marketing to take it on internally.

That’s where we come in. After 37 years of experience in video marketing, we can guide you in the planning and creation of videos that will gain maximum customer traction for your budget.

Give us a call at 650-969-8273 or drop us an email at info@penroseproductions.com and let’s get started!



Video Marketing Weekly from Penrose Productions 4/4/17

An interesting article on marketing strategy headlines this week’s Video Marketing Weekly from Penrose Productions.

video camera

As always, we’ve gathered a collection of articles from various online sources about video marketing for the past week. This weekly collection gives you a great way to boost your awareness of video marketing and how it can be used to further your marketing strategy.

The lead article is titled “5 Things You Should Know About the New Age of Video Marketing.”

In this article, the author extensively quotes the co-founder and CEO of Charfen. He insists that in order to aid your marketing strategy, your videos must be:

1. Creative

2. Easy to consume

4. Achieves high conversion rates

5. Optimized for sharing

Under the second point, the author defines what he means by “easy to consume.: By that he means they must be short. He gives prime importance to the length of the video and good quality video content. He advises us that “For your video content, stick to the sweet-spot of two-to-three minutes.”

We heartily agree, that quantity and quality of your videos make them a key part of your marketing strategy.

Because your video is a reflection of your product. Good quality video content can win the customer mind.

Under point #1, he says that customers are bored by seeing the same type of advertisements repeatedly. You have to think an alternative to spice up your message with your videos.0

We would be delighted to help you to create a powerful video marketing strategy. We can help immensely by leading you into the process.

During our over 3 decades making business video productions, we have tons of expertise in helping companies develop the best way to inspire their target customer. We also are able to temper our video production experience with an MBA perspective with years of experience in industry.

As a result, this uniquely qualifies us to help develop videos that promote and compliment your marketing strategy.

In addition, there are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful hints and tips contained in there.

So for help with your video marketing strategy — and to identify your target audience for your  video marketing — call us at Penrose Productions: 650-969-8273