3 Video Marketing Tips to Beat Your Competition

Does your company have a brand new product or service to offer but you don’t know how to start promoting it?

Video marketing just might be right for you. This short article discusses video marketing, its benefits and a brief guide on how to make a great video for any marketing project.

Through the web, you can learn about every marketing project possible. That being said, let me introduce you to the most current trend and perhaps the most effective of all online marketing techniques: video marketing.

The Hot Video Marketing Trend

video marketingVideo marketing simply may be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and telling through video.

If you’re not that familiar with video marketing, don’t worry. The internet provides a lot of resources on how you can make your videos. You can find out about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your service.

1. Figure out where to publish your videos.

You have to understand where you are going to publish your video marketing output. Of course, you should seriously consider posting your videos on your blog, or on video sites like YouTube.

2. Determine the video content.

As a general guideline, your videos must contain information that will create more interest in your business’s services and products. The specific and actual content will have to vary, depending on what you are trying to show.

Videos on your website can be either product- or service- oriented. Your videos in your site can also be video testimonials from your clients, which helps build credibility.

Videos published on blog sites should be more about updates, news and special promos. They should simply notify your audiences about the current news and induce your audience to click the link to your website for more details.

For video websites like YouTube, your video ought to be less product-or service-oriented, and more imaginative and amusing. Your site link can be supplied with the video and your items can be included in them, but your videos should not be merely a simple sales pitch.

3. Recognize your audience.

Throughout the process, you need to keep your audience in mind. What age are your desired consumers? Who are they and where do they originate from? The material and tone of your video marketing efforts will greatly depend upon the demographics of your desired recipients.

After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online.

Of course, you may have to engage the services of a video professional for your purposes.

By searching the web, you can find out about the tools that you need to make videos and the techniques that can make your videos work for marketing.

As we mentioned, your videos do not need to necessarily be product- or service-specific. They can also be video reviews obtained from your customers. These videos speak to the overall ability of your company in terms of its products and services and how you treat your customers.

Many companies find that they simply do not have the time to gain the knowledge and experience in video marketing to take it on internally.

That’s where we come in. After 37 years of experience in video marketing, we can guide you in the planning and creation of videos that will gain maximum customer traction for your budget.

Give us a call at 650-969-8273 or drop us an email at info@penroseproductions.com and let’s get started!

 

 

Impact of Online Video

Online video has a terrific impact. 

The internet has created great waves of changes that rippled through every aspect of human life. In the business sector alone, technology played a great role in the shift of marketing strategies used to promote a product or a service. The internet in general and online videos in particular have replaced the traditional advertising uses of TV, radio and print. With millions of people using the internet at any given time, it is definitely the biggest market any business can take advantage of. A lot of promotional strategies are being made online to get exposure for all types of companies.

Online video marketing is becoming one of the best ways to promote a business.

online videoRecent research shows that online videos are getting more and more popular. YouTube, Vimeo, and Dailymotion are but a few of the various video hosting sites available on the web where companies can upload their videos and have potential customers watch them with a single click.

Statistics show that these online videos can be very powerful sales tools.

  1. Video in an email leads to a 200 – 300% increase in click-through rates.
  2. After watching a video, 64% of users are more likely to buy a product online.
  3. 50% of executives look for more information after seeing a product/service in an online video.
  4. 86% of colleges and universities have a presence on You Tube.
  5. 65% of marketers plan to increase their mobile ad budgets to account for video.
  6. 87% of online marketers use video content.
  7. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 75% report positive results to their ROI.
  8. 75% of online video viewers have interacted with an online video ad this month.

Importance of Online Video Marketing

The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes. Here are the top 5 benefits of Online Video Marketing.

1.  People enjoy online videos

A great many people favor watching recordings over reading text. In this fast paced world it is typically much easier to have a video load up rather than having to skim through a written article to gather information. With user controls on the videos enabled, users can even skim through online videos to get the information they need. And with the better interaction of videos, users typically remain on a site two minutes longer than sites without online videos.

2. Accessible On Demand

One motivation behind why there is more online video watchers compared with TV commercials is that the previous online recordings are constantly accessible on request. In the event that a viewer likes the video, he or she can share and download them. TV ads are only accessible during the program on which they air is live (or recorded). It is much simpler to click a link or image to access the online video.

3. Reasonable

Present day innovation has made online marketing videos less expensive and simpler to create. Cheaper cameras and easy to use editing programs make the video production process much less expensive than in pre-HD days.

4. Expanding Traffic and Conversion

Because of its appeal, online videos can go viral and get exposure much more quickly than text based information about your business.

5. High Rankings in Search Engine Results

Since Google and other search engines now incorporate online videos in their search algorithms, ranking in the search engines can be done more easily with video – if done properly. We addressed this topic in our blog years ago. 

To break out of the pack, online videos need to address audience needs.

Creating a fancy, hilarious online video that goes viral is a great goal, but just because videos gets lots of views, it does not mean that the companies that created them are turning those views into profits. The key is to be sure to target the right viewers. If you identify your correct target audience, you can uniquely get your sales message across to those clients who will actually send you money for your product of service.

And isn’t that what all our marketing efforts should be about?