Video Marketing Software Leverages YouTube

Video Marketing Can Use Extra Tools to Help Leverage the Power of YouTube Videos.

Video marketing with YouTube can be a great way for companies and organizations to use a free server to store their videos. It’s easy to use, but there are some serious limitations when it comes to your video marketing.

When relying solely on YouTube, video marketing methods are constrained when using the annotations feature. This is a great feature but is completely self-serving for YouTube, as they want us to stay on their site. Thus the links that you can embed in annotations section of your YouTube video will only link within YouTube. They will allow you viewers to go to another YouTube video for example, but you can not use annotations to send your viewers to your order page or your website, for example.

There are now video marketing software tools to send your viewer wherever you would like them to go, and one is even free.

You can use the site at LinkedTube to send your viewers to any url you would like. But you can not do this within YouTube — it works for embedded videos only.

 

So, if you want to use a YouTube video as a video marketing tool, you can go to their site and input the relevant information to get a free embed code for placing you video within your site. The tool does not offer too much flexibility but you can create the basic embedded links with the tool, and with a little knowledge of html, edit some of the parameters in the code.

An example is below, where we have used the LinkedTube tool to put a link on our short video marketing doodle video to lead viewers to our portfolio (again, you can’t do this within YouTube). The link shows on the video at the top when you hover your mouse on it.

In the rush to aid us in our video marketing efforts, several companies have developed advanced embedding solutions in your videos on a paid basis. These platforms give a wide variety of features that allow entrepreneurs and video marketing experts the ability to embed links to apps, pictures, other videos, calls to action, etc.

 

BtoB Video Marketing is Here to Stay

Video Marketing Belongs in the BtoB Space Every Bit as Much as the Consumer Marketplace.

With over 31 years of helping companies with their video marketing it comes as no surprise to us that surveys now confirm the popularity and use of BtoB video marketing. Web videos have truly helped firmly entrench video marketing productions in this way, but we’ve seen this since the early 1980s.

Our thoughts and recollections of this video marketing history were stirred by the reading of an interesting BtoB marketing survey conducted by Software Advice in January of this year.

In it we see that in a survey of BtoB marketers, over 90% of the respondents said they used videos in their BtoB marketing efforts. And listed as a separate category, “video demos” came in with 70% of the people using them. Presumably this is a subset of the 90% “videos” number.

BtoB video marketing

As we mentioned, this comes as no surprise, as video marketing productions for our clients are the backbone of our business model. We’ve always tried to sell potential clients on the advantages of video:

  • it’s cheaper than having to send a sales rep
  • the consistency of the sales pitch — same story every time
  • video shows every feature and benefit the client thinks is important

We have won national video production awards for our training and communications videos as well, but video marketing programs are our bread and butter.

From the beginning we’ve been producing video marketing tapes, then video marketing DVDs, and now web video marketing programs.

Although some of these are directed to consumers, most are in the BtoB space. In fact we’ve done worldwide video production work for companies that wanted their products or services explained or demonstrated to their clients.

If history holds, in another 10 or 20 years we’ll be looking at a whole new technology for sharing video marketing messages. But regardless of the delivery platform, there will always be the need for professionals to tell a compelling and effective video marketing story.

We hope to be there to share our insights then. Maybe we’ll just publish this blog post with an added paragraph about that new deliver platform…

 

Small Business YouTube Video Scripting for Search Engine Power

Small Business YouTube Videos Can Boost Your Search Engine Rankings Tremendously, But It all Starts With The Scripting.

We’ve shared how small business YouTube videos can boost your search engine ranking, due largely to the love that these small business YouTube videos get from Google. After all, the latter owns this online video hosting company.

And Google even admits this themselves as they coach us how to make your YouTube videos more visible in the search engines.

When we post small business YouTube videos to help our quest for greater visibility to potential clients, we want to exploit every factor that we can to improve our odds of being found.

This starts right at the beginning, during pre-production of the small business YouTube video.

Google can not tell the content of our small business YouTube videos from the visual aspects; only through the audio. That is why the audio becomes so important. Theoretically, we could have ugly video throughout the production and Google wouldn’t know the difference. (More about this later.)

Remember that when optimizing your small business YouTube video on the YouTube site, the audio should be included in two areas of your small business YouTube video page:

  • captions
  • description

YouTube and Google search these areas to learn about their content and relevance. So we want to script our audio so that it maximizes our search engine results.

This means using your well-chosen keyword phrase properly in the audio portion of the small business YouTube video script.

This can be done in any way that is audible:

  • voice-over narration
  • on camera narration
  • singing the words

Having a nice scenic video with just music and now words will not get you any search engine power from the audio portion of the video small business YouTube production, so you want to include spoken words.

We’ve written before about how to make sure your audio is included in the captions and description of your small business YouTube video. Follow those steps after the video is completed to be sure you get maximum search engine leverage.

Now what about ugly video? If the search engines don’t care, should we?

ugly videoThe answer is of course, because getting found more easily in the search engines is only one part of the customer acquisition equation. If we manage to get our small business YouTube video ranked on page one of Google, but it looks bad, customers aren’t going to be interested in giving us a chance at their business.

So quality images are key for your small business YouTube video, but make sure that the audio script follows the rules above.

 

Silicon Valley Video Editing System Working to Save Trees

State-of-the-art Silicon Valley Video Editing System Being Used to Help Save the Rain Forest.

Through our 31+ years of doing Silicon Valley video editing and production, we’ve come to truly appreciate the broad diversity of projects that we’ve been a part of. We’ve traveled extensively to conduct many of these video shoots and done worldwide video production for many clients.

Projects have ranged from a round the world video production trip for a semiconductor manufacturer, to a Maui video production of a hotel there, to several US nationwide video productions for the folks at CityPass.

silicon valley video editing client Katherine HoldenThis time we won’t be hitting the road, however. The work that we’re going to do is confined to the post production portion of footage already shot in the Amazon rain forest.

We’ve just finished the installation of our new AVID video editing system and the first project is to assist local resident Katherine Holden in her quest to save the rain forests. What makes Katherine unique is that she is a 71 year old woman who is learning to climb huge trees in the rain forests in order to bring consciousness to their dwindling habitat.

Katherine is an amazing woman and she tells us that she has had a love of climbing trees ever since she was a little girl. By her own admission that was more than a few years ago, so to see a woman all rigged up and climbing trees at age 71 is truly an inspiration.

Katherine has already posted several videos of her adventures, and you can see them here on Katherine’s YouTube channel. One particularly interesting short video is a time-lapse of her rigging a bed for sleeping in a tree:

The finished videos we edit in our Silicon Valley video editing facilities will be used in presentations Katherine uses to share her work with the world and to draw attention to the environmental issues in the rain forests.

BTW, Katherine came to us by way of Thumbtack — so glad she did!

See our Thumbtack profile here: Guaranteed Video Production

Easy to Understand Video Scripting

A Video Script Need Not be Difficult to Follow

Chances are if you are interested in video scripting, you’ve actually seen one or more scripts. Perhaps you’ve seen them in the news when a movie script comes up for auction. Undoubtedly, what you’ve seen is the screenplay format, and this works best for dramas, movies, etc. Its flexibility allows the director to inject his or her vision into what the scene should look like,and so on. This is an example of a screenplay:

screenplay video script

But more often than not I know that when we are writing an industrial script for our customers, we need something more.

We want precise timing of the many elements so that frankly, it minimizes the imagination necessary on the part of the client. After all, our clients are typically not video or movie people — in fact, they think in one dimension.

When we ask our clients, who are the experts in their subject matter, to create a script with two columns (one for video and one for audio) it typically is returned to us not as a true industrial or corporate video script, but more like a brochure.

For example, we will find that the client has written the audio portion of the video script with great precision, but the video portion will say “video as appropriate” throughout.

As video professionals we know that 93% of the viewer’s impression comes from non-verbal communication, so that means video has a huge role in conveying the message. When clients give us a script that includes audio, they are only addressing 7+% of the communications equation. audio. So we have found that not only does it work better to see the various inputs of the production side by side, but we must see ALL the elements of the video synchronized.

For years we’ve been using MS Word and creating tables where each column is an element: column 1 is the scene number, column 2 is the video to be shot or used, column 3 is the graphics and titles, etc., while column 4 is the audio. Here is an example of a video script we created and shot for Abbey Carpets and Floors in San Jose. Several of the audio sections are merely mentioned as “CUSTOMER” because the interviews had not taken place. The director’s role here is to lead the interview subjects to support the point that the script is trying to make.

multi-column video scriptWhen we create the script, we put the words, description, graphics and so on in their boxes so that the client can see what’s happening concurrently. When we scroll up or down, the elements stay in sync with each other, keeping it all organized.

You can see the finished video for Abbey here:

 

 

Small Business Video Packages Unveiled

We’re Introducing Small Business Video Packages For The Web

For small business video is critical to getting noticed and to share your story with prospective customers. So we’re excited to share that we’re rolling out inexpensive video packages for small business so that they can get their business on the web. We’re producing short (1 – 2 minute) videos that small business owners can put on their website and/or video sharing sites like YouTube. Here’s what they get:

Small business video pre-production:

  • scheduling assistance from our traffic manager

  • access to our helpful on-line articles about:

    • how to write a script

    • how to pick the correct spokesperson

    • how to perform better on camera

    • suggestions for which shots and locations to choose at your business

  • script review by our award winning scriptwriters

Small Business video production:

  • 2 hours on-site shooting your small business video with you as on-camera narrator, plus footage of the business

  • tape stock

Small business video post-production:

  • award-winning editor edits your small business video footage into a complete short video

  • stock graphics/animation included

  • copyright-cleared music included

  • compressed digital video file for your website

  • one DVD master

Small business video distribution:

  • we host your small business video on blip.tv and YouTube

  • we give you instructions for posting on your site

  • we give you instructions for posting on Facebook

And if you don’t want live action video shot with a video camera, we have an even cheaper version that uses photos from the business. Here’s an example:

Go to our website to learn more about our video packages.

 

8 Ways to Doom Your Corporate Video Production – Conclusion

Mistakes That Will Ruin Your Video Production – Conclusion

With video production as with all things, the motto is “If it’s worth doing, it’s worth doing well” And this applies to your video productions.  But there are times when a large full scale production is not warranted.  Fortunately, it is no longer a matter of all or nothing when it comes to bringing professional production values to your work. 

You do not have to spend tens of thousands of dollars for a video production.

inexpensive video production

It surprises many people that are considering a video production that there is an efficient middle ground that can be used.  This can be a tremendous cost saver.  This includes hiring one or more professionals to assist.  This could be:

  • ·        a producer/director to oversee your production,
  • ·        a lighting director with equipment,
  • ·        a teleprompter operator with equipment,
  • ·        a make-up artist to make your executive look “just right”
  • ·        an editor to bring together the footage you’ve shot into a crisp, effective program,
  • ·        a graphic artist or animator to punch up your graphics,
  • ·        a duplication facility to make mass quantities of your videotape, DVD or CD

Through the use of experienced professionals in some or all areas of your next production, you can ensure that you create a program that meets your objectives in an efficient and effective way.