How Art Can Improve Business Videos

If you want to know how artists can improve business videos for your company, read on…

How Art Can Improve Business Videos

As of 2018, around 85% of Americans watch Internet videos. So millions of businesses use online channels to introduce themselves to potential customers. Internet videos have become so popular that in 77% of cases, YouTube ads deliver better viewing statistics than TV advertisements. Online video sales letters and corporate videos have become an indispensable marketing tool with – in the case of huge corporations – entire departments dedicated to video production. These departments are becoming more diverse with team members from different backgrounds. Visual artists, creative writers, graphic designers and experts in narrative theory and cinematic language can add value to any business video.

Why you should add artists to your team

Making a business video is an investment of thought, money and time. Of course, you want to see the returns in the form of improved sales and brand awareness. If you work in marketing or PR, you have your set of skills, as do we all. But you will need to have this skillset complimented by other experts that can contribute to making your video material even better. Artists, designers and other creatives will add value to your business video by making it more attractive to the eye, and help it stand out in the crowd. The visual design of a business video can make quite a difference. Video software developer Sherri Powers revealed that around 85% of Facebook videos are watched muted, so the traditional approach of a spokesperson explaining the benefits of the product will no longer do.

How an artist can add value to your business video

The use of color, movement and innovative visual styles will make your video memorable for potential customers. Bits of animation, custom illustrations and creative lettering can complement or even replace standard VSL formats. Video streaming in particular is becoming a game changer. If you live stream, you’ll want to be sure to have high-impact graphics.

Artists that are knowledgeable in the technicalities of video making can help you improve the quality of the image and achieve the desired emotional effect on potential customers. Strategic framing, impactful images and dynamic transitions can make a world of a difference in a business video and increase viewer clicks and retention. Vidyard revealed that on average only 46% of online viewers will watch a video all the way to the end, but personalized videos increase their retention by an additional 35%.

Don’t forget the thumbnail

Here’s a way that art can improve business videos that comes after the video is finished.  If you have videos posted on YouTube, Vimeo or other services, you’ll want your artist to create a killer thumbnail. YouTube, for example, by default will let you choose from 3 random images as indicative of your video. Seize control of this process by featuring a stunning, vibrant thumbnail that will get your potential viewer to be sure to click on your video.

So you see, art can improve business videos

Today, everything is about the image. Moving images will catch the eye and have a better chance at staying in a potential customer’s mind. The right artist will add much value to a standard business video. Since all of them have personal styles and visions, they can help the VSL become a unique piece of media that will effectively attract prospects as well as potential business partners.

 

This article was originated by Jane Dixon, freelance writer.

 

How to Enhance Audio Quality in Your YouTube Videos

Audio Quality: the often overlooked aspect of business videos.

Over 1 billion hours of YouTube content are watched daily, according to research by Omnicore Agency. YouTube is the most used platform. People like to entertain and show things to their friends. Businesses share their video content to advance their business. However, there is lots of stiff competition. Having good quality videos is paramount to attract more viewers.

This includes having good audio quality for your videos.

Several suggestions can help you to avoid producing videos with poor sound quality.

Here are several steps you should take to enhance your YouTube videos:

Invest in High-Quality Microphones

audio quality

Coming up with a high audio quality for your videos is essential when making your YouTube videos. Just like you would listen and review a music track, you can also do the same for your videos. Listen to it carefully on your computer, tablet, or phone speakers – or on various portable audio devices. This includes your headphones to make sure the final product is of high quality.

To produce quality audio for your YouTube videos, you will need the right tools.

The first tool is a good, high-quality microphone. Using a microphone as close as possible to the sound source allows you to capture better audio quality versus onboard mics on the cameras. Microphones come in different shapes and sizes, each having unique strength that is suited to capture better audio in a given area.

Capturing Audio Using a Separate Decoder and Recorder

Sometimes, using one recorder for both video and audio recording can create inconsistent input recording levels, resulting in distorted audio. It may also be awkward, trying to manipulate the controls all on one unit. Having a separate audio recorder for your YouTube video production work can help you gain quality results in your sound. Similar to controlling audio levels from a mic or camera, a digital audio recorder allows you to adjust the audio levels in a way your microphone can pick as much sound as possible without clipping too high. Also, with a digital audio decoder, you can use different microphones for different uses and enjoy greater flexibility when it comes to arranging your mic set-up.

Use Dedicated Audio Software

When editing your video, most video editing software mainly focuses on the editing of the video and less on sound. However, dedicated audio software gives you the power to edit your sound quality. The edits include removing background noise, clicks, crackles, pops and wind noise. Also, a dedicated audio software helps in removing 60 cycle hum (a nasty humming sound produced by AC power), low-frequency echo and switching noise that brings about undesirable sounds to recorded videos.

Familiarize Yourself with Equalization and Mixing Techniques

Synchronizing several audio tracks (e.g. voice and music or soundtracks) can be a little more complex than merely adjusting levels of volume. Each track in your video will need different frequency levels and should be equalized accordingly to bring about harmonization. For instance, when you’re producing a documentary for your YouTube channel, you will want to ensure the soundtrack is not too loud – otherwise, it’s going to overshadow the commentary voice. With a proper EQ (Equalizer), voices can stand out, by minimizing the rumblings and prevent overly brightly audio segments, amongst other things. To master all these things mentioned above, you need to do more research and practice more to produce high-quality audio for your videos.

You can confidently promote your YouTube videos when you know that you have high quality audio.

Quality audio work can help to attract more viewers to your videos. The result is that you build your fanbase as more viewers get to subscribe to your channel.

This article was originated by Jane Dixon, freelance writer.

Video Marketing Weekly from Penrose Productions 5/29/18

Let’s take a look at Video Marketing Strategy in this week’s “Video Marketing Weekly.”

video marketing strategy

This week our weekly news compilation offers some significant reasons why video marketing strategy is so important to the marketing mix. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of video marketing strategy. This week we start with a great article about how video marketing brings an advantage to your business.

The lead article this week is titled “6 Reasons Why Video Marketing Is A Strategic Advantage.”

In this article, we’ll go over how video marketing can help your business and the advantage it brings, to encourage you to incorporate video into your marketing strategy.

Video marketing is by many measures the best way to increase ROI and promote your services and products. The article gave incredible insights on video marketing and its importance in the present day video marketing strategy. Video is increasinglydominating your audience’s online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

Video Helps You Rank Higher for SEO and Social Media.

There is no doubt that Video marketing will take over 75% of traffic in the next 5 years because almost all the social media sites are making use of video now.

Video marketing will help your ranking and gain more customers on social sites. It’s impressive to note that 74% of those people who see a product video will buy what they watched. The time is ripe to start coming up with video marketing ads for your business. You’ll thank yourself when you see your business’ website traffic and revenue improve.

So, are you ready to start a video marketing ads?

If you have decided to create a video marketing strategy to boost your business a part of your marketing strategy, call us.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

 

 

Video Marketing Weekly from Penrose Productions 5/15/18

Read about Popular and Effective Uses of Video Marketing in this week’s “Video Marketing Weekly.”

Uses of video marketing

This week our weekly news compilation is led by an article on some effective and popular uses of video marketing. To ramp up your image and brands to connect with your audience, consider video marketing. It is one of the most versatile, profitable and powerful digital marketing tools out there.

The lead article this week is titled “The 8 Most Popular and Effective Uses of Video Marketing.”

According to the author (and we agree), video marketing is the best way to increase your audience and promote your services and products. The article gives incredible insights into video marketing and its importance in your marketing strategy. You can make a video for almost any aspect of your business. To help you get started, here are some important and useful ways to exploit this.

Video Marketing is a Terrific Tool.

When text or picture instructions are not enough, use video tutorials to show customers how your product or service works. Easy-to-follow and informative tutorial videos are an easy way to engage your existing or potential customers.

Creating videos for your business is a simple and effective way to reach new customers, and to entertain, inform, and help existing customers. When producing your videos, whatever the style or approach, make sure they serve a purpose. Whether it’s answering a common question, providing an impression into your business, or highlighting features, it’s important that the videos add value to your brand.

So, are you ready to start video marketing?

If you are looking at producing videos for video marketing, we would be happy to help. We will put our more than three decades of video production and marketing expertise to work for you.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target business (BtoB) or consumer (BtoC). Our experience in both video production and marketing has made us unique among Northern California videographers. We are experts at this – so make us your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue?

For support with your video marketing — and to help identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 5/8/18

Read about the Way to Create a Compelling Corporate Video in this week’s “Video Marketing Weekly.”

Compelling Corporate Video

This week our weekly news compilation brings you some excellent points when you are making a compelling corporate video. The lead article has a list of things that you should consider. When you are looking to create a corporate video, you want one that not only resonates with your prospects but drives results for your business.

The lead article this week is titled “4 Points to Make a Compelling Corporate Video.”

In this article, the author shares some interesting findings which were gleaned from research by Invodo and Cisco. As per Invodo, “about 84% of all the companies in the world, who target the online audience, have been using video marketing as an effective tool.” And Cisco revealed, “within 2017, of web traffic, about 70% will be from videos.”

Now admittedly, this information is dated, and a  more recent study has actually raised that figure to 80% by 2019.

Compelling corporate video can enhance your brand reputation, and send people gathering to your website. If you want something with impact, then follow the points in this article. You will be surprised at the effect they have on your production and the final results.

Tips to Attract The Masses.

Videos can attract more attention than regular text content can. But it is always not true that every video can attract their target audiences. So you need to know some of the important tips for making a corporate video.

Making a corporate video doesn’t have to be dull or arduous. By following a few helpful tips and chosing a creative video production and video marketing expert who understands what your company does and is able to engage your target audience in an interesting way.

So, are you ready to compelling corporate video?

We would love to put our over 3 decades of video production and marketing experience to work for you.

If you are looking at producing corporate videos for your target audiences, we would be delighted to help. We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your compelling corporate video  repurposing — and to identify your target audience for video marketing and other purposes — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 4/24/18

Repurposing videos for Facebook Video Ads is the lead article/topic in this week’s Video Marketing Weekly from Penrose Productions.

 

repurposing videos

 

This week we have another great compilation of video marketing articles that are worth taking a look at. Those interested in repurposing videos for social platforms can learn a lot from the lead article. But we have other articles in this edition that cover great video marketing topics, such as:

  • How to Use Video Marketing Like a Hollywood Director
  • 7 Ways to Step Up Your Video Marketing Strategy in 2018
  • A New Video Format to Reach People Across the Mobile Web and Apps.

Be sure to check them out too.

The feature article is titled “How to Repurpose Your Marketing Video for a Facebook Video Ad.”

Creating quality video content for marketing can be expensive. But if you already have some video content on your website, YouTube or other social platforms, the best way to save time and money in your video marketing activity is to repurpose video content.

Repurposing Videos for Facebook Ads.

The author has a number of great suggestions for repurposing videos for Facebook ads. In general, however, most of the suggestions are about how to get more attention for your video ad. We are particularly in agreement with his point that you must re-edit the videos so that you grab the viewer’s attention in the first few seconds. In fact, that is always a good idea with marketing videos, whether used for Facebook ads or not. For further tips on how long your video should be, see our earlier blog post here:

We would love to put our 35+ years of video production and marketing experience to work for you.

If you are looking at producing videos to share on social media, we would be delighted to help. If you have archived footage, all the better. So be sure to let us know if we can help you repurpose videos for video marketing on Facebook ads or for other purposes.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target business or consumer. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

Remember those other excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. And it’s free.

For assistance with your marketing video  repurposing — and to identify your target audience for Facebook ads and other purposes — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 4/10/18

B2B Video Marketing Strategy: our lead article in this week’s “Video Marketing Weekly.”

B2B Video Marketing Strategies

A well-crafted B2B video marketing strategy is a powerful strategy for attracting and engaging customers. 2018 is the time to include B2B videos in your marketing strategy.

This week, we have a great lead article from our compilation. It is titled “Why B2B Video Marketing Strategies Are Evolving in 2018”.

The lead article on B2B video marketing strategy is full of valuable facts. It makes a great case for companies to get their b@b video marketing strategy “act” together.

Video consumption is on the rise, while text consumption is on the decline. As per online research, 92 percent of B2B customers watch videos online, 43 percent of that demographic researches services or products for their business through online videos, and 76 percent of marketing professionals include video marketing as part of their overall digital strategy.

In this article, the author says, emerging technologies make B2B video marketing more effective through advanced targeting. The featured article in this week’s Video Marketing Weekly describes what video marketing strategies can you apply to generate interest and sales leads in your B2B market.

We have written about this years ago, so please review this post from 2016 – it’s even more applicable today than ever.

LinkedIn – is Ready For a ‘Video Revolution’ in 2018.

LinkedIn is a space of opportunity to showcase your brand, knowledge, and products and services. The author also said the native video gets substantially more visibility. The LinkedIn algorithm gives native videos more weight so they show up more often in the feed.

38% of marketers share video content on LinkedIn. They claim it is a successful strategy because LinkedIn videos are also more practical for live streaming conferences and other marketing events.

So be a smart B2B marketer and fine tune your B2B video marketing strategy.

If you have decided to fix – or even start – a B2B video marketing strategy, give us a call. We would be delighted to put our more than 36 years of video production and B2B content marketing expertise to work for you.

We have the business school background and a great deal of practical experience in helping companies in producing just the right video content to motivate their target consumer. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your B2B video content marketing strategies — and to identify your target viewers for your video marketing strategies– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/27/18

How To Use Video Marketing In The Era Of Short User Attention Spans leads this week’s “Video Marketing Weekly.”

Short User Attention Span

As usual, this week the Video Marketing Weekly has excellent articles that will help you with your video marketing content. Read them, and then try them for yourself when you make your next video!

This week, we have a great lead article from our compilation. It is titled “How To Use Video Marketing In The Era Of Short User Attention Span”.

The featured article in this week’s Video Marketing Weekly describes how brief the user attention span is for your video campaigns. If you want to figure out how your video content is performing on the social platform than you have to know about short user attention span.

We have written about this years ago, so please review this post from 2016 – it’s more true today than ever.

Not every viewer who clicks on your video will watch to the end and become a buyer.

That’s okay. You don’t need 100% attention span from everyone. You simply need the people who are actually interested in your product to keep watching. But you have to make it appealing enough that those who self-identify as potential customers will actually know the video will interest them.

So if your business is determined to keep producing short and quality video content with the short user attention span, you might think to hire a professional. This is especially true when you think about how a user attention span helps get your video to the right viewers.

Say it quick, say it well – the attention span of a modern content marketing.

The author says, ‘we are we’re living in a scrolling society’. So you have to attract a viewer with the very first frame of the video. There are so many videos out there to view, you have said it quick and precise. He uses a great example using a cooking video.

So, the length of the video is extremely important for your video marketing campaign. Your video’s length will help them decide whether they will find it worthwhile to sit through it all.

If you have decided to start a video marketing campaign that incorporates a short user attention span, give us a call. We would be delighted to put our more than 36 years of short and precise video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right video content to motivate their target consumer. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your video content marketing regarding short user attention span– and to identify your target viewers for your video marketing campaign– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/20/18

This week’s “Video Marketing Weekly” start with a great article about launching a video sharing website, or YouTube clone.

youtube clone

This week we have another great compilation of video marketing articles that are worth taking a look at.

The lead article this week is titled “Top features to include when launching a YouTube clone.”

A YouTube clone site is simply one that a person or company creates that is patterned on the YouTube model. YouTube clone sites have are typically focused on one topic or niche, however. There are many ways of launching a YouTube clone site. Before starting to build a YouTube clone site, you should know which are the main features you want to include.

In this article, the author provides a step-by-step guide to creating such a video sharing website.

This article comes from the “Best in Australia” online newspaper. It does have some key points for those trying to plunge into video marketing in a big way. If one commits to creating an entire video sharing site within their marketing mix, they must be prepared to devote many resources. This involves the creation of the site as well as ongoing maintenance as well. It would be counterproductive to a company or business if they initially posted a lot of videos, then let the site just sit. A major key to the success of the site would be posting content on a regular basis.

We would be happy to talk with clients that want to move into video marketing with a major commitment and make a YouTube clone. We’ve done this for clients in diverse industries, including the hobby niche and hospitality training.

If a company has the in-house staff to nurture the YouTube clone, they should investigate using the software offered for sale at ClipShare.

So, are you ready to start a video sharing website?

We have lots of practical expertise in assisting companies in creating just the right approach to motivate t

If you are looking for launching a video sharing website, or YouTube clone, we would be delighted to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their video sharing, we should be your first stop.

There are several other excellent articles in this edition of the Video Marketing Weekly so be sure to look them over.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with new ideas — and to identify your target viewers for your video sharing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/6/18

How to Create Content Marketing with Video is the subject of the lead article this week in the “Video Marketing Weekly.”

Content Marketing With Video

This week the Weekly has a number of superb articles worth reading. Those who are interested in content marketing with video can learn a lot from some of the various posts and articles in this edition. And if you’re looking for a killer video idea for your brand, this article fills the bill.

Our lead article this week is titled “How a Winery Crushed Its Content Marketing With Video.”

This article shares from 20-year marketing expert Lisa Mattson’s success stories. The focus is how she revived Jordan Winery’s brand through videos. Here she shares some amazing ideas, how to revive your brand by content marketing with video.

In this article, the author shares how she helped a 40-year old winery brand accomplish their business goals by increasing visitors and sales. Of course, it was done with video.

“Explore Topics That Hit People Where They Live.”

As the author says, video is a natural medium for telling stories about PEOPLE. Before you begin your video content marketing efforts, you have to decide what stories tell about your business. Pay particular attention to what would influence your audience.

So, are you ready to start content marketing with video for your business?

If you are looking for a revitalized video idea for your brand, we would be happy to help.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have lots of practical expertise in assisting companies in the creation of just the right approach to motivate their target audiences. Our experience in both video production and the business world has advanced our credibility.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For support with your content marketing with video — and to identify your target viewers  — call us at Penrose Productions: 650-969-8273.