Video Marketing Weekly from Penrose Productions 01/16/18

How Video Marketing Influences Your Customers’ Buying Decisions – in this week’s Video Marketing Weekly.

Buying Decisions

This week, we have an interesting lead article from our weekly edition. It is titled “How Video Marketing Influences Your Customers’ Buying Decisions.” article is pretty much right on the mark. We agree with the concept of creating favorable emotions in your viewer. People, regardless of their culture, location, or age can react very strongly to emotional stimuli.

However, what is not addressed in the article is that viewers have very short attention spans.

If you do not reach the viewer in the first few seconds of your marketing video, they won’t be watching long enough to develop the emotions that you are trying to elicit.

The situation is just like a newspaper headline that captures the attention of readers.

They quickly decide whether it is worth their time to read the rest of the article. Basically, the reader is making a “buying decision” as to whether they want to “s[end” their time reading further. Similarly, our video must capture the attention of viewers during the first few seconds of the video. If not, the viewer will be moving on to something they perceive as more interesting.

Get creative. Think outside of the box.

People using smartphones watch at least one video every day. Marketers rate video as the most effective content marketing method. We agree with this thought that most consumers say that watching product or service videos make them more confident in their online purchase decisions.

When you decided to create a video for your business the first thing you need to ask yourself is, “how am I going to make them feel?”

If you have decided to make creative video content a part of your business marketing plan, call us.

We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

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