Don’t Sell – Show Passion in Video Marketing Instead. Read this week’s “Video Marketing Weekly” to find out how.
This week the Weekly has an excellent article about showing passion in video marketing, rather than just presenting a sales pitch. Those who are interested in video marketing can learn a lot from this article in this edition. And if you’re looking for a killer idea for your brand, this article fills the bill.
Here are a few ways you can show passion in video marketing to grow your business in 2018.
The lead article this week is titled “Video Marketing – Don’t Sell – Show Passion Instead.”
The landscape of video marketing has changed. Today, content only succeeds if it delivers what viewers want, when and how they want it. Before that, you might have just blasted away with a sales pitch. That doesn’t work well any more.
In this lead article, the author shares that passion in video marketing really shows through. Potential customers want to connect with other people that they like. And as we know, if people know, like and trust you, they are more likely to do business with you. You should be honest, transparent and likable when sharing your story, and let them see how excited you are about your brand.
Video Content Represents Pure Connectivity
To keep your audience connected and bring in new viewers you have to feel good about your product, you can’t expect your prospects to feel good about it unless they are motivated to do so. Showing honest enthusiasm for your product helps your customers feel more comfortable about buying it.
You have to believe in your product and be excited about sharing it. Engage your voice, gestures and facial expressions. Turn up the enthusiasm in your presentation to grab and keep your audience’s attention.
We would love to put our 35+ years of video production and marketing experience to work for you.
If you are looking at producing videos for your target audiences, we would be delighted to help. We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target business or audiences. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.
For assistance with your marketing video repurposing — and to identify your target audience for Facebook ads and other purposes — call us at Penrose Productions: 650-969-8273