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4 Mistakes Businesses Make With Video Content & What You Should Do Instead

Video content is a huge factor in determining if your business video will be viewed.

Reports suggest by 2019, 90% of all web traffic will be video – making it ideal for brands to boost their revenue and marketing strategies. As video content has taken over the advertising world by storm, 54% of viewers want to see more videos.

video content

In fact, 52% of marketing experts say video streams are the best type of content with high ROI.

Not to mention, online shoppers who take advantage of demo videos are more than 1.8 times more likely to make their purchase than those who don’t.

But it takes more than quality video content and marketing to achieve high rates of success.

Knowing what you might be doing wrong can help you discover how to prevent these issues.

You want to get it right – the first time. Check out the common mistakes businesses make with video content and what you should do instead.

Video Content Takes Too Long

Reports claim that 56% of published videos in 2018 are less than 2 minutes long. In fact, videos under 90 seconds see an average retention rate of 53% while videos over thirty minutes only retain 10% of viewers. Not to mention, studies say that the human attention span is about 8 seconds long. So in sum: Keep your videos short.

This has an added benefit of helping your video get found in the search engines. When videos are short, they are more likely to be viewed completely, and this helps in the Google and YouTube algorithms for search.

Focusing On the Wrong Audience

There are a variety of video types to choose from, such as Behind-the-Scenes, Q&A, animated, whiteboard explainers, and so on. So without a proper understanding of your audience, how can you effectively catch their attention? It’s quite simple: Ask them!

Sixty-five percent of marketers note that generating leads and traffic is their biggest challenge, according to HubSpot’s State of Inbound Report. However, when done right, a strategic video campaign can optimize the user’s journey, transform leads to prospects, and guide them through a brand’s funnel of online sales.

Using the Wrong Platforms

When people think of video marketing, they initially think of YouTube. After all, 1 out of 3 Internet users watches YouTube for entertainment purposes. However, that’s not the only place where you’ll find your target audience, as 45% of users watch more than 1 hour of video content on Facebook too.

For example, Facebook Live videos allow you to create video content and share it with a large audience in real-time. So, whether you’re hosting a webinar or want to engage with your followers for a special Behind-the-Scenes, Facebook Live allows you to connect with high-quality video.

Videos That Lack Creativity

Seventy percent of the effectiveness of a video campaign will depend on how creative it is. Whether it is the weak social caption, poor choice in music, or too much text – videos that lack a unique focus won’t succeed. The audience enjoys watching videos that they can relate to as it grabs their attention right away. That’s why it helps to have a bit of an eye-catching storyline to your marketing video.

It’s time for you to examine your video content.

Step up your video marketing strategy by acknowledging these mistakes and taking charge of your video content. Make sure to keep your videos short, inviting, and provide a bit of insight into what your audience will be watching and how it relates to your brand. Just don’t forget to add the hashtags that will allow you to gain an even larger audience for your business.

 

This article was originated by Jane Dixon, freelance writer.

Video Marketing Weekly from Penrose Productions 11/13/18

A Crash Course on Instagram Video Marketing for Your Business Leads this week’s articles in the “Video Marketing Weekly.”

Instagram Video Marketing

If you are wondering how to take advantage of the explosion in Instagram video marketing, we have a great article for you. You can build  your business brand in a more professional way using this information. You can learn in detail about Instagram video marking.

The lead article in this edition is titled “The Entrepreneur’s Crash Course on Dominating Instagram Video Marketing.”

But the article applies lessons from Instagram video marketing to businesses of all sizes. Instagram is a powerful marketing platform. So users can actively engage with brands and explore products that they see in their feeds.

If you’re ready to maximize your impact with Instagram video marketing, this article is for you. Here are a few of the hints contained in it.

Use Hashtags and Mentions.

You’ll learn some excellent ways how to use Instagram hashtags for your video. These help to enhance stories and timelines with engaging content. As a result, hashtags can help you to attract more followers, get more likes, increase your visibility, and improve engagement with your audience. Therefore, hashtags are not just for your Instagram photo posts. You can use them for your videos as well.

If you wondering how to start Instagram videos marketing to reach your local audiences, be sure to read this article.

If you are looking at producing videos for Instagram video marketing, we would be delighted to help you. We will put our more than three decades of video production and marketing expertise to work for you.

We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. As a result, our experience in both video production and the business world has made us unique among Northern California video production companies.

At Penrose Productions we are delighted to be able to share some excellent articles in every edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. So why not subscribe so that you don’t miss an issue? It’s free.

For support with your Instagram video marketing strategy — and to help identify your target viewers for your video marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 7/10/18

Learn the Video Production Techniques for your Marketing. Read this week’s  “Video Marketing Weekly.”

video production techniques

Are you wondering how to learn video production techniques for creating better videos for the web? You can learn a lot from the various posts and articles in this “Video Marketing Weekly” edition.

The lead article in our latest edition is “The Best Video Production Techniques for Your Marketing Video: What to Consider.”

There are some basic video production techniques that you have to know in order to get started in the field of video marketing production. In this article, the author reviews several techniques that instantly improve the production quality of your marketing videos. As a result, those marketing videos will get a nice little boost in search engines as well as viewer engagement.

You will find some great video production techniques for improving your video productions, as the title suggests.

Here are a few things to consider when trying to put these video production techniques to use for your company.

One example is to avoid shaky footage. To do so, your camera should be on a tripod or other stabilizing device. For stable, static shots, you need that support. However, certain “shakey” footage can be seen as artistic. However, this footage is rarely successful unless pre-planned. So shakey does not mean random.

The author also discusses how to shots to convey anxiety or tension. He also discusses some excellent techniques like whip pans and whip zooms and using vertical shots.

If you are wondering how to get quality video production with well-prepared and organized techniques, we would be happy to help.

We have been producing business videos in Silicon Valley and throughout the world since 1981. Let us put our nearly four decades of video production and marketing expertise to work for you. We would be delighted to help you figure it all out.

For support with your video marketing — and to help identify your target viewers for your video marketing — call us at Penrose Productions: 650-969-8273.

 

3 Video Marketing Tips to Beat Your Competition

Does your company have a brand new product or service to offer but you don’t know how to start promoting it?

Video marketing just might be right for you. This short article discusses video marketing, its benefits and a brief guide on how to make a great video for any marketing project.

Through the web, you can learn about every marketing project possible. That being said, let me introduce you to the most current trend and perhaps the most effective of all online marketing techniques: video marketing.

The Hot Video Marketing Trend

video marketingVideo marketing simply may be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and telling through video.

If you’re not that familiar with video marketing, don’t worry. The internet provides a lot of resources on how you can make your videos. You can find out about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your service.

1. Figure out where to publish your videos.

You have to understand where you are going to publish your video marketing output. Of course, you should seriously consider posting your videos on your blog, or on video sites like YouTube.

2. Determine the video content.

As a general guideline, your videos must contain information that will create more interest in your business’s services and products. The specific and actual content will have to vary, depending on what you are trying to show.

Videos on your website can be either product- or service- oriented. Your videos in your site can also be video testimonials from your clients, which helps build credibility.

Videos published on blog sites should be more about updates, news and special promos. They should simply notify your audiences about the current news and induce your audience to click the link to your website for more details.

For video websites like YouTube, your video ought to be less product-or service-oriented, and more imaginative and amusing. Your site link can be supplied with the video and your items can be included in them, but your videos should not be merely a simple sales pitch.

3. Recognize your audience.

Throughout the process, you need to keep your audience in mind. What age are your desired consumers? Who are they and where do they originate from? The material and tone of your video marketing efforts will greatly depend upon the demographics of your desired recipients.

After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online.

Of course, you may have to engage the services of a video professional for your purposes.

By searching the web, you can find out about the tools that you need to make videos and the techniques that can make your videos work for marketing.

As we mentioned, your videos do not need to necessarily be product- or service-specific. They can also be video reviews obtained from your customers. These videos speak to the overall ability of your company in terms of its products and services and how you treat your customers.

Many companies find that they simply do not have the time to gain the knowledge and experience in video marketing to take it on internally.

That’s where we come in. After 37 years of experience in video marketing, we can guide you in the planning and creation of videos that will gain maximum customer traction for your budget.

Give us a call at 650-969-8273 or drop us an email at info@penroseproductions.com and let’s get started!

 

 

Video Marketing Weekly from Penrose Productions 6/19/18

How to Be a YouTube Marketer- read this week’s “Video Marketing Weekly” to find out.

youtube marketer

Are you wondering how to become a better YouTube marketer and make your brand’s YouTube channel look more professional? You can learn a lot from the various posts and articles in this “Video Marketing Weekly” edition.

This week, we have a great lead article from our compilation. It is titled “The age of video marketing: How to become a better YouTube marketer”.

The second largest search engine is YouTube> Because of the growing popularity of videos, it is becoming an essential tool for marketers. YouTube can do a lot for the businesses who utilize it correctly and consistently.

This article is will help you build your YouTube channel from the ground up. It also provides an advanced marketing strategy that everyone can benefit from as a YouTube marketer.

Always Optimize Your Videos

It’s not enough just to upload your business video to YouTube. If you want people to find your video, you should optimize your channel before you even post the first video. If you already have your channel up and running, though, it’s never too late to make some edits.

YouTube video optimization requires you to do some keyword research and then optimize your video’s title, description, and tags.

In this article, the author discusses step by step on how to optimize your channel for your next video marketing campaign as a potential YouTube marketer.

So, are you ready to grow your online presence as a YouTube marketer?

If you have decided to catch up with YouTube marketing, we would be happy to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you to create videos that will communicate your message to the world.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And of course, it’s all free.

For support with your video marketing strategy– and to identify your target viewers for your youtube video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 5/29/18

Let’s take a look at Video Marketing Strategy in this week’s “Video Marketing Weekly.”

video marketing strategy

This week our weekly news compilation offers some significant reasons why video marketing strategy is so important to the marketing mix. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of video marketing strategy. This week we start with a great article about how video marketing brings an advantage to your business.

The lead article this week is titled “6 Reasons Why Video Marketing Is A Strategic Advantage.”

In this article, we’ll go over how video marketing can help your business and the advantage it brings, to encourage you to incorporate video into your marketing strategy.

Video marketing is by many measures the best way to increase ROI and promote your services and products. The article gave incredible insights on video marketing and its importance in the present day video marketing strategy. Video is increasinglydominating your audience’s online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

Video Helps You Rank Higher for SEO and Social Media.

There is no doubt that Video marketing will take over 75% of traffic in the next 5 years because almost all the social media sites are making use of video now.

Video marketing will help your ranking and gain more customers on social sites. It’s impressive to note that 74% of those people who see a product video will buy what they watched. The time is ripe to start coming up with video marketing ads for your business. You’ll thank yourself when you see your business’ website traffic and revenue improve.

So, are you ready to start a video marketing ads?

If you have decided to create a video marketing strategy to boost your business a part of your marketing strategy, call us.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

 

 

Video Marketing Weekly from Penrose Productions 5/22/18

Video Trends in 2018 is our lead article in this week’s “Video Marketing Weekly.”

video trends

Video trends are evolving in 2018. Are you ready to adopt the latest video trends of 2018 and enhance your marketing strategy?

This week, we have a great lead article from our compilation. It is titled “Where’s Video Going? 10 Trends to Watch”.

Video usage is on a continuous rise. 81% of businesses use video as a marketing tool — up from 63% in 2017.

In this article, the author discussed what people want to watch. And he marks ten trends of rapid evolution of video. If you are marketers, sellers, trainers, or content creators you have to ready to adopt the latest video marketing trends of 2018 and enhance your marketing strategy. That’s because video is used for all types of training and marketing purposes.

Live Video Streaming

Live video streaming trend has been growing ever since, and now, in 2018, we can expect live streaming events to jump in popularity.

The trend of Live video streaming is going to help lots of businesses and entrepreneurs tell their story better. Entrepreneurs used free tools like FB Live, Instagram Live, YouTube and Twitter Live for showcasing their “special” story to their prospects and customers.

In this article, the author look at the most popular trends in the current digital landscape can rightly claim in 2018 i.e. video ads, 360-degree video content, personalized video messages, vlogs, and searchable video content.

So, are you ready to start video marketing with new trends in 2018?

If you have decided to catch up with video marketing trends, we would be happy to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you to create videos that will communicate your message to the world.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video content — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 5/15/18

Read about Popular and Effective Uses of Video Marketing in this week’s “Video Marketing Weekly.”

Uses of video marketing

This week our weekly news compilation is led by an article on some effective and popular uses of video marketing. To ramp up your image and brands to connect with your audience, consider video marketing. It is one of the most versatile, profitable and powerful digital marketing tools out there.

The lead article this week is titled “The 8 Most Popular and Effective Uses of Video Marketing.”

According to the author (and we agree), video marketing is the best way to increase your audience and promote your services and products. The article gives incredible insights into video marketing and its importance in your marketing strategy. You can make a video for almost any aspect of your business. To help you get started, here are some important and useful ways to exploit this.

Video Marketing is a Terrific Tool.

When text or picture instructions are not enough, use video tutorials to show customers how your product or service works. Easy-to-follow and informative tutorial videos are an easy way to engage your existing or potential customers.

Creating videos for your business is a simple and effective way to reach new customers, and to entertain, inform, and help existing customers. When producing your videos, whatever the style or approach, make sure they serve a purpose. Whether it’s answering a common question, providing an impression into your business, or highlighting features, it’s important that the videos add value to your brand.

So, are you ready to start video marketing?

If you are looking at producing videos for video marketing, we would be happy to help. We will put our more than three decades of video production and marketing expertise to work for you.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target business (BtoB) or consumer (BtoC). Our experience in both video production and marketing has made us unique among Northern California videographers. We are experts at this – so make us your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue?

For support with your video marketing — and to help identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 5/8/18

Read about the Way to Create a Compelling Corporate Video in this week’s “Video Marketing Weekly.”

Compelling Corporate Video

This week our weekly news compilation brings you some excellent points when you are making a compelling corporate video. The lead article has a list of things that you should consider. When you are looking to create a corporate video, you want one that not only resonates with your prospects but drives results for your business.

The lead article this week is titled “4 Points to Make a Compelling Corporate Video.”

In this article, the author shares some interesting findings which were gleaned from research by Invodo and Cisco. As per Invodo, “about 84% of all the companies in the world, who target the online audience, have been using video marketing as an effective tool.” And Cisco revealed, “within 2017, of web traffic, about 70% will be from videos.”

Now admittedly, this information is dated, and a  more recent study has actually raised that figure to 80% by 2019.

Compelling corporate video can enhance your brand reputation, and send people gathering to your website. If you want something with impact, then follow the points in this article. You will be surprised at the effect they have on your production and the final results.

Tips to Attract The Masses.

Videos can attract more attention than regular text content can. But it is always not true that every video can attract their target audiences. So you need to know some of the important tips for making a corporate video.

Making a corporate video doesn’t have to be dull or arduous. By following a few helpful tips and chosing a creative video production and video marketing expert who understands what your company does and is able to engage your target audience in an interesting way.

So, are you ready to compelling corporate video?

We would love to put our over 3 decades of video production and marketing experience to work for you.

If you are looking at producing corporate videos for your target audiences, we would be delighted to help. We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your compelling corporate video  repurposing — and to identify your target audience for video marketing and other purposes — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 4/10/18

B2B Video Marketing Strategy: our lead article in this week’s “Video Marketing Weekly.”

B2B Video Marketing Strategies

A well-crafted B2B video marketing strategy is a powerful strategy for attracting and engaging customers. 2018 is the time to include B2B videos in your marketing strategy.

This week, we have a great lead article from our compilation. It is titled “Why B2B Video Marketing Strategies Are Evolving in 2018”.

The lead article on B2B video marketing strategy is full of valuable facts. It makes a great case for companies to get their b@b video marketing strategy “act” together.

Video consumption is on the rise, while text consumption is on the decline. As per online research, 92 percent of B2B customers watch videos online, 43 percent of that demographic researches services or products for their business through online videos, and 76 percent of marketing professionals include video marketing as part of their overall digital strategy.

In this article, the author says, emerging technologies make B2B video marketing more effective through advanced targeting. The featured article in this week’s Video Marketing Weekly describes what video marketing strategies can you apply to generate interest and sales leads in your B2B market.

We have written about this years ago, so please review this post from 2016 – it’s even more applicable today than ever.

LinkedIn – is Ready For a ‘Video Revolution’ in 2018.

LinkedIn is a space of opportunity to showcase your brand, knowledge, and products and services. The author also said the native video gets substantially more visibility. The LinkedIn algorithm gives native videos more weight so they show up more often in the feed.

38% of marketers share video content on LinkedIn. They claim it is a successful strategy because LinkedIn videos are also more practical for live streaming conferences and other marketing events.

So be a smart B2B marketer and fine tune your B2B video marketing strategy.

If you have decided to fix – or even start – a B2B video marketing strategy, give us a call. We would be delighted to put our more than 36 years of video production and B2B content marketing expertise to work for you.

We have the business school background and a great deal of practical experience in helping companies in producing just the right video content to motivate their target consumer. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your B2B video content marketing strategies — and to identify your target viewers for your video marketing strategies– call us at Penrose Productions: 650-969-8273.