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3 Video Marketing Tips to Beat Your Competition

Does your company have a brand new product or service to offer but you don’t know how to start promoting it?

Video marketing just might be right for you. This short article discusses video marketing, its benefits and a brief guide on how to make a great video for any marketing project.

Through the web, you can learn about every marketing project possible. That being said, let me introduce you to the most current trend and perhaps the most effective of all online marketing techniques: video marketing.

The Hot Video Marketing Trend

video marketingVideo marketing simply may be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and telling through video.

If you’re not that familiar with video marketing, don’t worry. The internet provides a lot of resources on how you can make your videos. You can find out about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your service.

1. Figure out where to publish your videos.

You have to understand where you are going to publish your video marketing output. Of course, you should seriously consider posting your videos on your blog, or on video sites like YouTube.

2. Determine the video content.

As a general guideline, your videos must contain information that will create more interest in your business’s services and products. The specific and actual content will have to vary, depending on what you are trying to show.

Videos on your website can be either product- or service- oriented. Your videos in your site can also be video testimonials from your clients, which helps build credibility.

Videos published on blog sites should be more about updates, news and special promos. They should simply notify your audiences about the current news and induce your audience to click the link to your website for more details.

For video websites like YouTube, your video ought to be less product-or service-oriented, and more imaginative and amusing. Your site link can be supplied with the video and your items can be included in them, but your videos should not be merely a simple sales pitch.

3. Recognize your audience.

Throughout the process, you need to keep your audience in mind. What age are your desired consumers? Who are they and where do they originate from? The material and tone of your video marketing efforts will greatly depend upon the demographics of your desired recipients.

After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online.

Of course, you may have to engage the services of a video professional for your purposes.

By searching the web, you can find out about the tools that you need to make videos and the techniques that can make your videos work for marketing.

As we mentioned, your videos do not need to necessarily be product- or service-specific. They can also be video reviews obtained from your customers. These videos speak to the overall ability of your company in terms of its products and services and how you treat your customers.

Many companies find that they simply do not have the time to gain the knowledge and experience in video marketing to take it on internally.

That’s where we come in. After 37 years of experience in video marketing, we can guide you in the planning and creation of videos that will gain maximum customer traction for your budget.

Give us a call at 650-969-8273 or drop us an email at info@penroseproductions.com and let’s get started!

 

 

Video Marketing Weekly from Penrose Productions 11/21/17

This week the Video Marketing Weekly from Penrose Productions has some very informative articles, including info on streaming video.

facebook live

This week Penrose Productions has a treat. We have some articles on quality live video streaming broadcasting on Facebook Live and YouTube. In these articles, explore how to broadcast streaming video to your business related quality via Facebook and YouTube.

Use live streaming video to showcase your brand’s message.

In this lead article this week, the author introduces a great mobile production app Switcher Studio. This app will help you to brand your live streaming videos, showcase your logo and share images, links, or video clips with viewers.

In your live streaming video you can easily use the Switcher Studio app, using your IOS devices as a camera. Check out our newsletter to see how.

This week the lead article is titled “How to Easily Broadcast Multi-Camera Live Video for Facebook Live”.

As the author shares, Switcher Studio is great if you want to use your iPhone for streaming video. If you have and want to use something of higher quality like a DSLR or video camera, we have you covered. Check out Webcaster X2 which lets you stream to FB from any camera you already have.

This article also helps you how to manage the tech side of a Facebook Live show using Switcher Studio.

Be sure to look at this article. And let us know if we can help you define the targets and strategies to brand your streaming videos on social media.

We can also share several techniques of streaming videos that appeal to your target market.

Over our 36+ years in video production and marketing, we have extensive expertise helping businesses create the right approach and appeal to their target audience. Our expertise in both video and business has earned us the acknowledgment and capability to get companies aimed in the right path for their video marketing initiatives.

Contact us so we can assist you to understand the focus on, strategies, and audiences for your potential video marketing requirements.

Parenthetical, there are many other interesting articles in this edition of the Video Marketing Weekly, so please make sure to take a look. There are bunches of help for tips and hints contained therein.

For help with your video marketing technique– and to get the focus on your live video marketing efforts– call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 10/24/17

Digital video marketing is the lead top in this week’s Video Marketing Weekly.

digital video marketingIn this week’s stack of articles, we’re highlighting one on digital video marketing.

Digital Video Marketing is gaining in importance as traditional advertising methods fade away. Digital Video Marketing will certainly help target your message and bring about the desired action from your intended clients.

The lead article is titled “Digital Video Marketing Is A $135 Billion Industry In The U.S. Alone, Study Finds”

This report says “Done correctly, video has the scale of television, the precision of digital marketing and the power of authentic story.”As businesses discover more impressive techniques to attract audiences, digital video marketing has become a significant component.

Therefore, having an effective Digital Video Marketing plan, we can help immensely by guiding you through the process.

For over three decades of producing business videos we have lots of expertise in helping companies develop the right technique to attract their target audience. Our experience in both video and business has advanced our knowledge base greatly. We are in a unique position to help businesses direct their video marketing efforts.

We have nurtured our business goal of sharing our many hard-won lessons in video producing and advertising to benefit firms in a huge variety of verticals.

So please allow us the opportunity of sharing how we could be of help.

We’ve gathered lots of helpful write-ups in this version of the Video Marketing Weekly. So be certain to look them over. There are lots of useful suggestions therein.

Finally, for assistance with your video marketing strategy– and to obtain moved in the perfect direction– call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 10/17/17

This week the Video Marketing Weekly from Penrose Productions has some excellent articles for you from around the web.

YouTubeThis week we have a few articles about your online marketing videos that you’ll like. These musings on video marketing and its use on social media are part of another great compilation of articles in this latest edition of the Video Marketing Weekly.

In today’s online world, video is a critical tool.

YouTube video marketing can help viewers get quick information, be entertained, and solve their business problems. Check out the newsletter to see how.

This week the lead article is titled “Help your video rank higher! On YouTube! Real study! 12 tips!”

As pointed out in the article, YouTube is the world’s second largest search engine and social media site after Google. This article shares several good tips for increasing the ranking of your YouTube videos by working on optimizing your video content, improving your SEO efforts, and firing up your channel.

We’ve been at the forefront of video marketing for years – check out our most recent post on the topic.  We have lots of experience and knowledge about what works.

Let’s help underscore the first point of the article – that short videos are best. The article says that this is so that people will watch them and digest their contents, but the article ignores a very important additional fact that follows from that. Beyond supplying your sales message, consider that the more views a video has, the higher it ranks in the search engines, all things being equal. And to count a “view” it must be played for over one-half of the length of the video. Therefore, it’s much easier to get views with a short video than a long one.

So short videos help you in two ways.

If you have a dynamic video marketing idea, we can help profoundly by leading you through the process.

With our over 3 decades in creating business video productions, we have lots of practical experience in assisting companies in developing just the right strategy to motivate their target customer. Our experience in both video and business has advanced our credibility as experts in aiding businesses that want to aim in the right direction for their video marketing efforts.

We have worked tirelessly to fulfill our business’s goal of applying several hard-won lessons in video production plus our advertising expertise to improve services in many niches.

Kindly let us show you the way we could be of help. We would definitely be able to help you improve in this area, and help develop strategies to hit your target markets with video advertising and marketing.

For help with your video marketing technique– and to get the focus on your sales and marketing efforts– call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 10/10/17

The Video Marketing Weekly from Penrose Productions has some terrific articles from a variety of web video marketing articles recently published online.

video camera

The latest edition of the Video Marketing Weekly will help you to strengthen your video marketing understanding in order to help expand your business in the marketplace.

This week the lead article is titled “How to Maximize the Power of Video in Your Marketing Automation Efforts!”

In this article, the author focuses on the growing importance of video marketing, saying that “people spend more than double the time on web pages with video that they do on pages without video.”

The implications of this finding are huge as he further notes that nearly 9 out of 10 are not using their video marketing data properly to their advantage.

Video marketing can be used to create notable emotional connections with your customers. You can create several types of videos to introduce your brand and clarify your plan as a potential partner.

In this article, the author gives maximum importance to the good quality video content. Because your video is a reflection of your company and product, good quality video content can conquer consumer resistance.

There are many new write-ups in this edition of the Video Marketing Weekly.

We hope you’ll discover the concepts in them to support your plan and strategies for using video marketing to improve your profits.

And we would be thrilled to help you to create an effective video marketing strategy to appeal to your audience.

At Penrose Productions we’re delighted to share this compilation of video marketing articles to assist enlighten our clients about the many prospects that video marketing brings as part of a modern digital marketing. There is no expense to subscribe so please do.

For guidance with your video marketing strategy (and to create that shareable video that you’ve always needed) call us at Penrose Productions: 650-969-8273

 

 

Video Marketing Weekly from Penrose Productions 10/3/17

Check out the articles on video marketing trends and statistics from this week’s Video Marketing Weekly from Penrose Productions.video marketing trends

This week we have a few articles about online marketing videos trends that you’ll like. These musings offer another great compilation of articles in this latest edition of the Video Marketing Weekly. The prime article points out some trends in video content marketing in today’s online world. Check out the newsletter to see how.

This week the lead article is titled “Top 10 Video Marketing Trends And Statistics Roundup 2017.”

In this changing world, you have to think again how to introduce your brand or business to your customers. The article points out that video marketing creates powerful customer engagement. So your video marketing should lead your marketing efforts.

This report is from Tubular Insights. It says that 64 percent of consumers purchase after watching branded social video content.

In this article, author gathered does research that says video will be next trend for boosting your marketing strategy.

So if you need help, we would be delighted to put our more than 3 decades of video production and marketing expertise to work for you.

Therefore be sure to let us know if we can help you set the targets and strategies for your video marketing.

At Penrose Productions we’re pleased to share this collection of video marketing articles to help our clients. We share about the many opportunities that these video marketing trends bring. There is no charge to subscribe, so please do.

So for help with your video marketing strategy (and to create that crucial video that you’ve always needed) call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 9/12/17

This week the Video Marketing Weekly has a brand new article for you about a great tool named the vidIQ Chrome Extension.

vidIQ YouTube Video Analytics Chrome Extension

The lead article in our newsletter is titled “vidIQ YouTube Video Analytics Chrome Extension [COOL TOOL]”

In this article, the author explores what makes a video go viral and optimizes videos for more views. Its all about the vidIQ YouTube chrome extension for video analytics.

We use the vidIQ Chrome extension often to analyze videos.

This great extension gives you terrific ideas for how to best setup your YouTube videos. This helps you get higher rankings and more traffic.

The vidIQ Chrome extension is a Great tool for any startup entrepreneur.

This tool delivers a comprehensive optimization report card for any YouTube video – right on your browser! As the author says, this tool works for you to supply “keyword research and video optimization intelligence”.

It will provide you the answers and optimization data that can dramatically improve your videos’ performance, subscriber engagement, and promotion opportunities.

As pointed out in the article, if you’re a content creator, marketing manager or YouTuber you’ve undoubtedly wondered about this tool. It will help you to rank your video in the search engines for YouTube SEO and fit you into the social media audience.

This article gives you the proper guidelines how to manage the vidIQ Chrome extension panel.

VidIQ will display a new set of metrics on the YouTube watch page for the particular video. This includes:

  • overall vidIQ score
  • views per hour
  • average view percentage
  • total views
  • the total minutes watched
  • the number of times the video was embedded
  • how many subscribers there are to the YouTube channel
  • the number of subscriptions that were earned as a result of that video.

This is just one of the many tools that we use.

As pros in the video marketing arena, we’re here to help. If you have a video marketing idea, let us know so we can assist you to define the targets. We can also assist with your plans to brand your videos on YouTube as well as social media.

More than 35 years in video production and marketing, we have broad expertise helping businesses create the right strategy and interest for their target viewers. Our expertise in both video and business has earned us the recognition and skill to get companies aimed in the right way for their video marketing initiatives.

Kindly let us show you the way we could be of help. We would undoubtedly be able to help you better in this area and help improve plans to hit your target with video advertising and marketing.

For guidance with your video marketing plan — and to help your video marketing message — call us at Penrose Productions: 650-969-8273.