Video Marketing Weekly from Penrose Productions 9/19/17

Here are the latest tips for YouTube video advertising in our latest edition of the Video Marketing Weekly.


This week Penrose Productions has some articles with tips for YouTube video advertising. They will help you to explore the quality of your business-related YouTube videos. We have lots of other articles from throughout the web this week. But the lead article features tips for YouTube ads and videos.

This week the lead article is titled “7 killer ad tips for YouTube & video.”

By Alexa rating, YouTube is the world’s second largest search engine. In every minute there are 300 hours of videos published on YouTube. So YouTube marketing gives you entry to a gigantic audience.

You should strongly consider YouTube video ads. They increase your brand value and spread your message to as many people as possible. You want this to be properly targeted to your target audience of course. This can be accomplished in many forms.

In this article, the author mentions that you can serve different videos to visitors who have different needs by using Google Tag Manager.

Here’s another of those great tips for YouTube. We would welcome the chance to help you with YouTube Video ads, or even YouTube videos that are not served via ads on YouTube.

Please be sure to look at this article and let us know if we can help. We can work with you to define the targets and strategies for your business branding for mass audiences.

We have over 35 years producing business video productions. This gives us tons of experience in assisting companies of all sizes to develop the right strategy to appeal to their target viewers.

In fact, we have a 100% satisfaction rating from our video production clients.

Our skills in both video and business have advanced our knowledge base for helping businesses to aim in the right way for their video marketing initiatives.

Naturally, at Penrose Productions we are pleased to share this collection of tips for YouTube video marketing, plus write-ups and posts to assist our customers to grasp the possibilities that video marketing brings. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your video marketing strategy (and to produce that shareable video that you’ve always desired) contact us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 2/21/17

Here’s the latest about social media sharing in our latest edition of the Video Marketing Weekly.

Social media sharingSocial media sharing is the featured topic in this week’s edition of the Video Marketing Weekly. While we have lots of other articles from throughout the web this week, the one that emphasizes social media sharing caught our eye.

This week, we didn’t focus on the headline article from our compilation, but rather we’re looking at a post titled “3 Way s to Get More Bang for Your Buck with Social Media Ads.”

The article has some good points about the platform you use for video ads, but we think the key point is the third one: “Always encourage social media sharing.”

This is often a tedious task, but one that can not be overlooked. In order to magnify your exposure to as many people as possible in your target audience, you need to promote social media sharing for your video ads. This can be done in many ways.

Please be sure to look over this article and let us know if we can help you define the targets and strategies for your social media sharing.

There are many additional articles in the Video Marketing Weekly, so we hope you’ll take the time to explore the hints in them to aid your strategy and tactics for using video marketing in your business. As always, let us know your thoughts on any of the articles gathered in this week’s edition, including the video research involved.

At Penrose Productions we are delighted to share this compilation of video marketing articles and posts to help our clients grasp the many opportunities that video marketing brings as part of your business mix. Why not subscribe so you don’t miss an issue? It’s free.

For help with your video marketing strategy (and to create that sharable video that you’ve always wanted) call us at Penrose Productions: 650-969-8273

Facebook Videos for Marketing

Can Facebook videos be used along with YouTube and other platforms for marketing?

Video marketing involves knowing where your audience spends most of its time. Then you need to know how to tap into that audience. In the age of social media, social media platforms are numerous. But your potential customers probably favor one or two over the others. If you are a business that has clients who frequent social media platforms (and that’s almost everyone nowadays) you need to be sure to reach them where they hang out.

This is particularly true in the area of video marketing.

For example, you shouldn’t be posting Facebook videos when trying to show off your product or service for industrial uses. Your target market does not look there for what you have to offer.

facebook or youtube

One of the most successful video marketers is Gary Vaynerchuk. He got his fame and fortune with videos where he tastes and recommends (and coincidentally – not! – sells) wine. He points out in his article that if you want to do Facebook video marketing, you need to embed your videos directly on Facebook.

If your customers hang out on Facebook, you need to take this advice to heart.

The Facebook video algorithm picks videos to show and suggest that keep people on the Facebook platform. Facebook does not look kindly on links YouTube videos posted on their pages. Instead, they favor Facebook videos posted directly on Facebook. Those are given a higher preference than any other metric – images, outbound links, status updates etc. So you can see that Facebook is doing whatever it can to keep users on Facebook, rather than links that send the viewer off their site.

So if you want your video to get exposure and possibly go viral, you need to upload Facebook videos directly to Facebook rather than link to videos off that platform.

Further, as a video marketer, you need to harness the power of this increased preference for videos on Facebook by interacting with your audience using those native Facebook videos. Facebook also has powerful user data that you can use to target your niche audience using sponsored ads. By using targeting options such age, gender, location, interests etc. you can tap into users that are most likely to need your brand or service. As a result, you are automatically increasing your engagement. This happens because folks that are interested in your brand are more likely to share and interact with your videos.

This gives you the maximum bang for your advertising and video marketing buck.