Show and Sell: Video Content Engages Consumers
Why do consumers love great video content?
There are a million and one businesses that rely heavily on their online presence to drive promotions and sales.
But there is one thing that almost all of them have in common: they all seek to connect with their customers in a meaningful way. The good news is that there is no shortage of ways to accomplish this goal. Pinterest, Twitter, Facebook, and Google advertisements are just a few examples. However, a new survey from Animoto suggests that there is one medium that can increase sales for almost any business: quality video content.
In the survey they note that video is a huge factor in the purchasing decision:
- 73 % of all consumers are more likely to purchase after watching videos explaining a product or service
- 96 % of all consumers find videos helpful when making purchase decisions online
- 71 % of all consumers say watching video content produced by businesses leaves them with a positive impression of the brand, service or company
The benefits of creating high quality videos to promote your products or services have been well documented.
After Google, Youtube is actually the second largest search engine on the internet. Consumers look for videos to inform them about product reviews, customer satisfaction, and just the overall vibe that a company is putting out. Here are a few of the reasons why every business owner should be using videos to promote their company.
Have you ever heard the expression “You only get one chance to make a first impression”?
This is especially true in the world of business. When customers conduct an online search for your product, and are able to find helpful and informative videos, it leaves them with a positive impression of your company. Consumers appreciate videos because they allow them to have a higher level of confidence when making purchasing decisions. According to the survey, a whopping 93% of respondents reported that videos are helpful in deciding which product to buy. This also applies how to best use the product after it is purchased.
Every business owner knows that their job doesn’t end after they have made a sale.
Continuous engagement and customer support is crucial if you want to earn consumer loyalty and repeat business. This is another area where businesses will find videos to be extremely helpful. The survey found that not only do videos encourage customers to research and purchase additional items from the same brand, but they actually cause a company to be perceived as being more trustworthy. With this in mind, most business owners would probably agree that they can’t afford NOT to have quality video content to back up their products.
Just because video content provides an excellent medium for finding and connecting with customers, it doesn’t meant that just any old video will do.
Video content is critical. If your video is too long, many viewers will be turned off. As a result they may choose to skip your video altogether. 83% of the consumers in this survey reported that the ideal video for a product or service is five minutes or less. It is also important to organize your video content in a meaningful and approachable way. So several smaller videos are often a better choice than one hour-long installment.
Creating video content can be a bit intimidating if you have no prior experience doing so.
If you aren’t a professional videographer, don’t worry, we specialize in helping you create professional and engaging videos on whatever topic you desire. So if you would like to promote your business, increase your web traffic, or just make it easier for customers to find and connect with you, contact Penrose Productions for help in creating quality videos. It’s great place to start.