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Video Marketing Weekly from Penrose Productions 11/13/18

A Crash Course on Instagram Video Marketing for Your Business Leads this week’s articles in the “Video Marketing Weekly.”

Instagram Video Marketing

If you are wondering how to take advantage of the explosion in Instagram video marketing, we have a great article for you. You can build  your business brand in a more professional way using this information. You can learn in detail about Instagram video marking.

The lead article in this edition is titled “The Entrepreneur’s Crash Course on Dominating Instagram Video Marketing.”

But the article applies lessons from Instagram video marketing to businesses of all sizes. Instagram is a powerful marketing platform. So users can actively engage with brands and explore products that they see in their feeds.

If you’re ready to maximize your impact with Instagram video marketing, this article is for you. Here are a few of the hints contained in it.

Use Hashtags and Mentions.

You’ll learn some excellent ways how to use Instagram hashtags for your video. These help to enhance stories and timelines with engaging content. As a result, hashtags can help you to attract more followers, get more likes, increase your visibility, and improve engagement with your audience. Therefore, hashtags are not just for your Instagram photo posts. You can use them for your videos as well.

If you wondering how to start Instagram videos marketing to reach your local audiences, be sure to read this article.

If you are looking at producing videos for Instagram video marketing, we would be delighted to help you. We will put our more than three decades of video production and marketing expertise to work for you.

We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. As a result, our experience in both video production and the business world has made us unique among Northern California video production companies.

At Penrose Productions we are delighted to be able to share some excellent articles in every edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. So why not subscribe so that you don’t miss an issue? It’s free.

For support with your Instagram video marketing strategy — and to help identify your target viewers for your video marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 7/10/18

Learn the Video Production Techniques for your Marketing. Read this week’s  “Video Marketing Weekly.”

video production techniques

Are you wondering how to learn video production techniques for creating better videos for the web? You can learn a lot from the various posts and articles in this “Video Marketing Weekly” edition.

The lead article in our latest edition is “The Best Video Production Techniques for Your Marketing Video: What to Consider.”

There are some basic video production techniques that you have to know in order to get started in the field of video marketing production. In this article, the author reviews several techniques that instantly improve the production quality of your marketing videos. As a result, those marketing videos will get a nice little boost in search engines as well as viewer engagement.

You will find some great video production techniques for improving your video productions, as the title suggests.

Here are a few things to consider when trying to put these video production techniques to use for your company.

One example is to avoid shaky footage. To do so, your camera should be on a tripod or other stabilizing device. For stable, static shots, you need that support. However, certain “shakey” footage can be seen as artistic. However, this footage is rarely successful unless pre-planned. So shakey does not mean random.

The author also discusses how to shots to convey anxiety or tension. He also discusses some excellent techniques like whip pans and whip zooms and using vertical shots.

If you are wondering how to get quality video production with well-prepared and organized techniques, we would be happy to help.

We have been producing business videos in Silicon Valley and throughout the world since 1981. Let us put our nearly four decades of video production and marketing expertise to work for you. We would be delighted to help you figure it all out.

For support with your video marketing — and to help identify your target viewers for your video marketing — call us at Penrose Productions: 650-969-8273.

 

3 Video Marketing Tips to Beat Your Competition

Does your company have a brand new product or service to offer but you don’t know how to start promoting it?

Video marketing just might be right for you. This short article discusses video marketing, its benefits and a brief guide on how to make a great video for any marketing project.

Through the web, you can learn about every marketing project possible. That being said, let me introduce you to the most current trend and perhaps the most effective of all online marketing techniques: video marketing.

The Hot Video Marketing Trend

video marketingVideo marketing simply may be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and telling through video.

If you’re not that familiar with video marketing, don’t worry. The internet provides a lot of resources on how you can make your videos. You can find out about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your service.

1. Figure out where to publish your videos.

You have to understand where you are going to publish your video marketing output. Of course, you should seriously consider posting your videos on your blog, or on video sites like YouTube.

2. Determine the video content.

As a general guideline, your videos must contain information that will create more interest in your business’s services and products. The specific and actual content will have to vary, depending on what you are trying to show.

Videos on your website can be either product- or service- oriented. Your videos in your site can also be video testimonials from your clients, which helps build credibility.

Videos published on blog sites should be more about updates, news and special promos. They should simply notify your audiences about the current news and induce your audience to click the link to your website for more details.

For video websites like YouTube, your video ought to be less product-or service-oriented, and more imaginative and amusing. Your site link can be supplied with the video and your items can be included in them, but your videos should not be merely a simple sales pitch.

3. Recognize your audience.

Throughout the process, you need to keep your audience in mind. What age are your desired consumers? Who are they and where do they originate from? The material and tone of your video marketing efforts will greatly depend upon the demographics of your desired recipients.

After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online.

Of course, you may have to engage the services of a video professional for your purposes.

By searching the web, you can find out about the tools that you need to make videos and the techniques that can make your videos work for marketing.

As we mentioned, your videos do not need to necessarily be product- or service-specific. They can also be video reviews obtained from your customers. These videos speak to the overall ability of your company in terms of its products and services and how you treat your customers.

Many companies find that they simply do not have the time to gain the knowledge and experience in video marketing to take it on internally.

That’s where we come in. After 37 years of experience in video marketing, we can guide you in the planning and creation of videos that will gain maximum customer traction for your budget.

Give us a call at 650-969-8273 or drop us an email at info@penroseproductions.com and let’s get started!

 

 

Video Marketing Weekly from Penrose Productions 7/3/18

Learn ways to Innovate Video Marketing Campaigns for your brand. Read this week’s  “Video Marketing Weekly.”

Video Marketing Campaigns

We’re pleased to once again bring you another edition of the “Video Marketing Weekly” from Penrose Productions.

The lead article in this edition is titled “5 Ways to Innovate Video Marketing Campaigns.”

Creating video marketing campaigns is a smart way to approach content marketing in 2018 and beyond. It is an excellent way to create content that has a real impact on your viewers. It has an incomparable ability to create emotion-driven sales. Buyers want to feel good about their choice, and video marketing, when done correctly, is a great way to create this feeling.

As the title of the lead article suggests, it gives you five strategies for improving your video marketing campaigns.

Video is a Growing Medium in Marketing.

According to Cisco’s Visual Networking Index, by 2019 about 80% of all traffic on the internet will consist of videos. 81% of customers report that product videos help them make purchasing decisions.

In this article, the author believes that if you want to maximize the value of video, you have to focus on video testimonials. That’s because when people make a purchase, they want social proof from unbiased sources. Testimonials provide just that.

Here is an example of a video testimonial we’ve done for our own company:

In addition to testimonials, the author of the article also promotes the use of animation, humor, and interactivity in your video marketing campaigns.

If you are looking at producing videos for video marketing campaigns, we would be happy to help. We will put our more than three decades of video production and marketing expertise to work for you.

We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. Our experience in both video production and the business world has made us unlike any other Northern California video production company.

At Penrose Productions we are delighted to be able to share some excellent articles in every edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For support with your video marketing campaigns — and to help identify your target viewers for your video marketing — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 6/19/18

How to Be a YouTube Marketer- read this week’s “Video Marketing Weekly” to find out.

youtube marketer

Are you wondering how to become a better YouTube marketer and make your brand’s YouTube channel look more professional? You can learn a lot from the various posts and articles in this “Video Marketing Weekly” edition.

This week, we have a great lead article from our compilation. It is titled “The age of video marketing: How to become a better YouTube marketer”.

The second largest search engine is YouTube> Because of the growing popularity of videos, it is becoming an essential tool for marketers. YouTube can do a lot for the businesses who utilize it correctly and consistently.

This article is will help you build your YouTube channel from the ground up. It also provides an advanced marketing strategy that everyone can benefit from as a YouTube marketer.

Always Optimize Your Videos

It’s not enough just to upload your business video to YouTube. If you want people to find your video, you should optimize your channel before you even post the first video. If you already have your channel up and running, though, it’s never too late to make some edits.

YouTube video optimization requires you to do some keyword research and then optimize your video’s title, description, and tags.

In this article, the author discusses step by step on how to optimize your channel for your next video marketing campaign as a potential YouTube marketer.

So, are you ready to grow your online presence as a YouTube marketer?

If you have decided to catch up with YouTube marketing, we would be happy to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you to create videos that will communicate your message to the world.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And of course, it’s all free.

For support with your video marketing strategy– and to identify your target viewers for your youtube video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 6/12/18

How do corporate videos help your brand? Read this week’s  “Video Marketing Weekly” to find out.

Corporate VideosThis week the Video Marketing Weekly shows how corporate videos help your brand building. Brand building is of critical importance to any business. And video can be a significant contributor. Are looking for a powerful way to communicate your brand story? You can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “How Corporate Videos Work The Magic For Global Brands.”

In this article, the author says that “A Corporate Video can Tell Everything about Your Brand.” When you tell your brand story to your viewers or potential customers, you want to communicate your company vision, transfer your enthusiasm and prove how you are different.

We have all heard the saying that, “A picture is worth a thousand words.” A video, however, is worth millions. Video helps to deliver messages effectively, connecting with your audience in a way that text or even photos often can’t. Videos are able to break down or simply convey complex concepts.

There are many examples discussed in this article how to achieve your goal through corporate videos.

Spread Your Word to the World

Corporate videos are one of the best ways to engage consumers and spread your word to the world. Well-produced corporate videos will leave your viewers with a solid impression about who you are and what you are passionate about. Their personal connection with your brand creates a lasting impression. You want them to love what they see.

So if you would like to represent your company globally or pitch a new business idea to potential investors, be sure to read the article to find out more.

There are several additional excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And as always, it’s free.

Are you ready to start corporate video marketing for your business?

If you are worried that your brand story, goals and values as a company are not fully portrayed, we are passionate about telling your story in the most engaging and effective way possible. We want to help you achieve your goals. We can put our more than 3 decades of video production and video marketing expertise to work for you so that your videos achieve your objectives.

We have lots of practical expertise in assisting companies in creating just the right approach and getting those corporate videos to achieve their goals. Our experience in both video production and the business world has advanced our ability to accomplish this. As a result, as the video marketing experts we should be your first call.

So for support with your video marketing — and to identify your target viewers for your corporate videos — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 6/5/18

Which Social Platform is Best for your business Video Campaign? Read this week’s  “Video Marketing Weekly” to find out.

Video CampaignThis week the Video Marketing Weekly shows how will you get you the best results from your next video campaign with social media. If you interested in video campaign with social media can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “Which Social Platform Is Right for Your Next Video Campaign?”

There are many social media platforms for video campaigns. There is YouTube, Facebook, Instagram, Snapchat, LinkedIn, Twitter, Pinterest and hundreds more. Which one is best platform for you?

The lead article in the week’s Video Marketing Weekly from Penrose Productions gives hints on how to evaluate these various platforms. In this article, there is a comparative analysis that helps you to make the platform decision to help increase your traffic and visibility. This includes the acquisition of new viewers and as well as retargeting previous viewers.

The Way to Get the Best ROI.

There are some interesting studies from Internet Retailer about online video viewers. 85% are more likely to purchase a product after watching a product video. And 52% of consumers agree that watching product videos makes them more confident in their online purchase decisions.

So, if you want to gain a lot of traffic and visibility from your potential customers, you face a decision. You need to focus on the one out of five social media platforms that yields 80 percent of the results for your product or service. Be sure to read the article to find out more.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

Are you ready to start video marketing for your business?

If you are worried about which social media platform is suitable for your video campaign, we would be delighted to help you figure that out. We will put our more than 3 decades of video production and video marketing expertise to work for you so that your videos are on the right platform.

We have lots of practical expertise in assisting companies in creating just the right approach and get them in those video campaigns to achieve their goals. Our experience in both video production and the business world has advanced our ability to accomplish this. As a result, as experts in aiding businesses that want to aim in the right direction for their video marketing efforts, we should be your first call.

So for support with your video marketing — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 5/29/18

Let’s take a look at Video Marketing Strategy in this week’s “Video Marketing Weekly.”

video marketing strategy

This week our weekly news compilation offers some significant reasons why video marketing strategy is so important to the marketing mix. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of video marketing strategy. This week we start with a great article about how video marketing brings an advantage to your business.

The lead article this week is titled “6 Reasons Why Video Marketing Is A Strategic Advantage.”

In this article, we’ll go over how video marketing can help your business and the advantage it brings, to encourage you to incorporate video into your marketing strategy.

Video marketing is by many measures the best way to increase ROI and promote your services and products. The article gave incredible insights on video marketing and its importance in the present day video marketing strategy. Video is increasinglydominating your audience’s online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

Video Helps You Rank Higher for SEO and Social Media.

There is no doubt that Video marketing will take over 75% of traffic in the next 5 years because almost all the social media sites are making use of video now.

Video marketing will help your ranking and gain more customers on social sites. It’s impressive to note that 74% of those people who see a product video will buy what they watched. The time is ripe to start coming up with video marketing ads for your business. You’ll thank yourself when you see your business’ website traffic and revenue improve.

So, are you ready to start a video marketing ads?

If you have decided to create a video marketing strategy to boost your business a part of your marketing strategy, call us.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

 

 

Video Marketing Weekly from Penrose Productions 5/22/18

Video Trends in 2018 is our lead article in this week’s “Video Marketing Weekly.”

video trends

Video trends are evolving in 2018. Are you ready to adopt the latest video trends of 2018 and enhance your marketing strategy?

This week, we have a great lead article from our compilation. It is titled “Where’s Video Going? 10 Trends to Watch”.

Video usage is on a continuous rise. 81% of businesses use video as a marketing tool — up from 63% in 2017.

In this article, the author discussed what people want to watch. And he marks ten trends of rapid evolution of video. If you are marketers, sellers, trainers, or content creators you have to ready to adopt the latest video marketing trends of 2018 and enhance your marketing strategy. That’s because video is used for all types of training and marketing purposes.

Live Video Streaming

Live video streaming trend has been growing ever since, and now, in 2018, we can expect live streaming events to jump in popularity.

The trend of Live video streaming is going to help lots of businesses and entrepreneurs tell their story better. Entrepreneurs used free tools like FB Live, Instagram Live, YouTube and Twitter Live for showcasing their “special” story to their prospects and customers.

In this article, the author look at the most popular trends in the current digital landscape can rightly claim in 2018 i.e. video ads, 360-degree video content, personalized video messages, vlogs, and searchable video content.

So, are you ready to start video marketing with new trends in 2018?

If you have decided to catch up with video marketing trends, we would be happy to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you to create videos that will communicate your message to the world.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video content — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 5/15/18

Read about Popular and Effective Uses of Video Marketing in this week’s “Video Marketing Weekly.”

Uses of video marketing

This week our weekly news compilation is led by an article on some effective and popular uses of video marketing. To ramp up your image and brands to connect with your audience, consider video marketing. It is one of the most versatile, profitable and powerful digital marketing tools out there.

The lead article this week is titled “The 8 Most Popular and Effective Uses of Video Marketing.”

According to the author (and we agree), video marketing is the best way to increase your audience and promote your services and products. The article gives incredible insights into video marketing and its importance in your marketing strategy. You can make a video for almost any aspect of your business. To help you get started, here are some important and useful ways to exploit this.

Video Marketing is a Terrific Tool.

When text or picture instructions are not enough, use video tutorials to show customers how your product or service works. Easy-to-follow and informative tutorial videos are an easy way to engage your existing or potential customers.

Creating videos for your business is a simple and effective way to reach new customers, and to entertain, inform, and help existing customers. When producing your videos, whatever the style or approach, make sure they serve a purpose. Whether it’s answering a common question, providing an impression into your business, or highlighting features, it’s important that the videos add value to your brand.

So, are you ready to start video marketing?

If you are looking at producing videos for video marketing, we would be happy to help. We will put our more than three decades of video production and marketing expertise to work for you.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target business (BtoB) or consumer (BtoC). Our experience in both video production and marketing has made us unique among Northern California videographers. We are experts at this – so make us your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue?

For support with your video marketing — and to help identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.