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Video Marketing Weekly from Penrose Productions 5/29/18

Let’s take a look at Video Marketing Strategy in this week’s “Video Marketing Weekly.”

video marketing strategy

This week our weekly news compilation offers some significant reasons why video marketing strategy is so important to the marketing mix. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of video marketing strategy. This week we start with a great article about how video marketing brings an advantage to your business.

The lead article this week is titled “6 Reasons Why Video Marketing Is A Strategic Advantage.”

In this article, we’ll go over how video marketing can help your business and the advantage it brings, to encourage you to incorporate video into your marketing strategy.

Video marketing is by many measures the best way to increase ROI and promote your services and products. The article gave incredible insights on video marketing and its importance in the present day video marketing strategy. Video is increasinglydominating your audience’s online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

Video Helps You Rank Higher for SEO and Social Media.

There is no doubt that Video marketing will take over 75% of traffic in the next 5 years because almost all the social media sites are making use of video now.

Video marketing will help your ranking and gain more customers on social sites. It’s impressive to note that 74% of those people who see a product video will buy what they watched. The time is ripe to start coming up with video marketing ads for your business. You’ll thank yourself when you see your business’ website traffic and revenue improve.

So, are you ready to start a video marketing ads?

If you have decided to create a video marketing strategy to boost your business a part of your marketing strategy, call us.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

 

 

Video Marketing Weekly from Penrose Productions 5/8/18

Read about the Way to Create a Compelling Corporate Video in this week’s “Video Marketing Weekly.”

Compelling Corporate Video

This week our weekly news compilation brings you some excellent points when you are making a compelling corporate video. The lead article has a list of things that you should consider. When you are looking to create a corporate video, you want one that not only resonates with your prospects but drives results for your business.

The lead article this week is titled “4 Points to Make a Compelling Corporate Video.”

In this article, the author shares some interesting findings which were gleaned from research by Invodo and Cisco. As per Invodo, “about 84% of all the companies in the world, who target the online audience, have been using video marketing as an effective tool.” And Cisco revealed, “within 2017, of web traffic, about 70% will be from videos.”

Now admittedly, this information is dated, and a  more recent study has actually raised that figure to 80% by 2019.

Compelling corporate video can enhance your brand reputation, and send people gathering to your website. If you want something with impact, then follow the points in this article. You will be surprised at the effect they have on your production and the final results.

Tips to Attract The Masses.

Videos can attract more attention than regular text content can. But it is always not true that every video can attract their target audiences. So you need to know some of the important tips for making a corporate video.

Making a corporate video doesn’t have to be dull or arduous. By following a few helpful tips and chosing a creative video production and video marketing expert who understands what your company does and is able to engage your target audience in an interesting way.

So, are you ready to compelling corporate video?

We would love to put our over 3 decades of video production and marketing experience to work for you.

If you are looking at producing corporate videos for your target audiences, we would be delighted to help. We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your compelling corporate video  repurposing — and to identify your target audience for video marketing and other purposes — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 2/20/18

Developing a video marketing strategy is the subject of the lead article in this week’s “Video Marketing Weekly.”

Video Marketing Strategy

Our weekly news compilation always offers some great insights into the need for a video marketing strategy. At this point as we can all see that in this coming year that on-page video will dominate the market. So you should have to good idea of your video marketing strategy to grow your business. This week we start with a great article about how to develop your video marketing strategy.

The lead article this week is titled “How to Develop a Video Marketing Strategy That Drives Business.”

In this article, the author discusses the methodology for developing a great video marketing strategy. Before you start to define and develop your marketing strategy, research your niche to see what kinds of videos are used by other companies in your sector. You have to know your sector and target audiences.

Important questions are:

  • What type of content you’ll make?
  • What should your audience take away from your videos?

Before developing your marketing strategy you have to know these answers.

Video Marketing is the Next Influential Element in Business

The rise of video marketing has been one of the most exciting trends in recent years. That’s why we created this weekly e-newsletter. An effective video marketing strategy can provide great success in 2018. The author outlines some the steps in developing an excellent video marketing strategy for a startup business.

So, are you ready to start a successful video marketing strategy?

If you have decided to make video marketing strategy to boost your business a part of your marketing plan, call us.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

 

 

Video Marketing Weekly from Penrose Productions 2/13/18

Use of Videos in Property Marketing is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

video in property marketing

This week we have another great compilation of articles about the use of video marketing on the internet.

The lead article this week is titled “3 reasons to use video in property marketing.”

Have you considered the use of videos in property marketing? To give you the understanding of what you can accomplish when creating property videos, video marketing is yet another way to do this.

This article is written by an author from an Australian video company, but the principle applies to the US as well. He or she is right in saying that showing videos in property marketing is a growing trend and can really help sell homes.

Video has quickly become a vital marketing tool for businesses of all kinds. It is the quickest way to share information. It’s not just fast, it’s emotional and convincing. In this article, the author shares 3 reasons to use videos in property marketing. He also explores how we can attract more buyers and sellers for our businesses.

Using Videos to Advertise Real Estate – Videos in Property Marketing

We must admit that we disagree with the author on one point. When he or she says “I like to include a mini agent-vendor interview where necessary, and also include some narration from the agent throughout the video. This is where the agent can really delve into the main drawcards and create immediate attraction from the browsing buyers” we are not in agreement.

We think this is a bad idea for creating an appealing video for the property. Using agents to do narration looks amateurish – because it is. If you want the video to look and sound great, have the agent write the script to include important selling points about the property. But have a professional narrator add his or her voice.

The only advantage of having the agent do the narration is to pander to the agent. For the video company, this may well get future video production business from that agent. But it’s not aesthetically correct.

Videos in property video marketing are one of the best ways to appeal to the potential customers. Poor video marketing methods can turn off a buyer or seller just as soon as they see it.

Whether you are looking at doing videos in property marketing or not, we would be delighted to put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your live video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world. As experts in aiding businesses aiming for terrific video content, we should be your first stop.

Get in touch with us to help you define and determine the targets for your future video content marketing.

We also help you define video marketing strategies and how to appeal to your target clients.

There are several other excellent articles in this edition of the Video Marketing Weekly. Please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free, with our compliments.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 2/6/18

The State of Video Marketing in 2018 is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

Video Marketing in 2018

Video marketing in 2018 is only going to get bigger and better. We see this through the various articles we post on every edition of our Video Marketing Weekly.

 

The lead article this week is titled “The State of Video Marketing in 2018”.

As the author of this lead article says, a video is a powerful form of content that attracts huge amounts of traffic and grabs users’ attention. It helps increase user understanding of products or services and increase sales. It also reduces support queries and increases traffic. People like to see more video from brands in 2018. It convinces them to buy a product or service by watching a brand’s video.

Other agree. Here’s is why Hubspot says you need to begin video marketing in 2018.

Video content is preferred over written content simply because the human brain processes visuals faster than text. In today’s marketing environment, a video is the core focus for the clients as well as businesses.

This article speaks about Vedio Marketing Statistics 2018. In this report they discuss video marketing trends for 2018 And this year, social media platforms are betting big on videos. Statistics in this report say 81% of businesses use video as a marketing tool, 99% of those who already do use video say that they’ll continue to do so in 2018. And 65% of those who don’t currently use video, say they plan to start in 2018.

“Consumers love video”

This research is based on interviews with over 570 marketing professionals and online consumers. The report findings suggest that, if you create quality video content for your specific consumers 83% will be sharing it on the social media platform.

If you have decided to boost your business with video marketing in 2018, call us.

We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

 

 

Video Marketing Weekly from Penrose Productions 1/30/18

Success with Live Video is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

success with live video

Live video streaming has become an influential force in the world of digital marketing. Live video helps you to get in touch with your audience in real-time. It allows you to interact with your audience and be able to become a part of the conversation with them– live.

This is an important part of any content strategy.

The lead article this week is titled “2018 State of Social Report – Success with Live Video”.

This article says success with this tactic yields some very interesting insights. While success with live video is not easy to accomplish, it seems from their article that success does not depend on the frequency of  output. They conclude that success with live video seems to come from the relevance of content, something we have always maintained.

If you want to appeal to your audience, you need to have a clear idea of who they are and what they want. This applies, whether you are looking for success with videos that are webcast live, or pre-recorded and edited ones. See our earlier blog post on the topic

“Live Video is a Growing Trend”

As per this “State of Social Report 2018,” its use is growing year over year. Their research is based on interviews with over 1,700 social media marketers. Live video is six times more effective than non-live videos according to reports published by Facebook. By using this technique, you share your face, your voice, expressions and answer questions live. This builds confidence and creates an environment of transparency.

A word of caution, however. Live video is not an efficient medium if you only have a small audience. It can take a very long time for a small company to ever get traction, if at all.

While you can post a recording of the video later, the impact and novelty of live video is best expoited when you have lots of clients (or potential clients) watching live.

When you integrate live video into your sales and marketing process your customer gets what they want – if you give it to them. So live video has become one of the most effective ways to stand out and connect with an audience. It quickly conveys meaning and emotion.

Whether you are looking at doing live video or pre-recorded ones, we would be delighted to put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your live video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their live video content marketing efforts, we should be your first stop.

Get in touch with us to help you define and determine the targets for your future video content marketing as well as strategies on how to appeal to them.

There are several other excellent articles in this edition of the Video Marketing Weekly. So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 1/23/18

Quality Video Content is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

Quality Video Content

Video is a powerful storytelling tool. It is an incredible way to create new and interesting ideas and information. Quality video content drives viewers into deeper, more satisfying relationships 0between your brand and its audience.

If you are a just a beginner, here are some terrific tips for starters.

The lead article this week is titled ” 5 Tips for Creating Quality Video Content Even If You’re Clueless How to Begin”.

This article focused on the area of self-promotional live-streaming videos. However, the principles are the same for creating quality video content with pre-recorded video. To have a successful video, you always want to define your audience and give them what they want. We emphasized that the failure to define your audience was the #1 mistake that dooms video projects.

Keep Your Video Short.

Shorter videos can lead to more complete views, which Google and YouTube love for SEO. But more importantly, it suits our busy lives, brief attention spans and the need to consume content easily and quickly. If every live-video content is in 10- to 15-minute chunks, you should know precisely what you want to talk about. If you want people to watch your videos, especially more than one, keep them short.

About 75 Million people in the U.S. watch online videos every day. By 2019, internet video traffic will account for 80% of all consumer internet traffic. So, If your content doesn’t grab their interest within first few seconds, then there is probably no chance they will continue to watch or read what you have to say.

If you have decided to make quality video content a part of your business marketing plan, give us a call. We would be happy to put our more than 3 decades of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your quality video content marketing — and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.