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PowerPoint as an Animation Tool

PowerPoint can be an effective animation tool in business videos.

powerpoint

Gone are the days when PowerPoint was associated with college presentations and school tutorials. Today, a lot of marketers link the mighty tool with their day to day routines, and we see that PowerPoint presentations are staples of meeting and presentations.

But the flexibility of PowerPoint can be leveraged to create animations in videos that do a great job of explaining concepts that might otherwise be difficult to understand.

We recently undertook some San Jose video production work for a client. When we did a pair of marketing videos for Sphere3D’s Overland Storage Division, we were given the tough job of explaining their shareable storage concept. But the budget was not there to create elaborate 3D graphics. Here is one of the videos we created for them (another shorter version was also created that eliminated about 1/3 of this version):

Benefit #1 – Saving Time and Money

A major benefit in using PowerPoint over many other complicated tools is that we are able to save clients’ and developers’ time. Marketing videos using PowerPoint is a relatively simple and fast method of demonstrating concepts. In a matter of few short minutes, you will be able to connect huge volumes of data. Above all, a single presentation will be sufficient to showcase product details, images, tutorials and much more.

Benefit #2 – Visually Compelling

Visual information is a key selling point in PowerPoint videos. According to a recent study, marketing videos with unique visual content are likely to attract more audiences than the rest. Moving on, you can demonstrate critical benefits of your service or product in an attractive and convenient form. Visually compelling slides can be very worthwhile as they explain concepts not easily understood by others.

Benefit #3 – Professionalism

Last but certainly not least, the use of graphics serves to to enhance the professional reputation of our clients. PowerPoint presentations can be so much more than simple word slides, and these graphics show it.

Microsoft PowerPoint can be downloaded here, of course, but it has a steep learning curve to use its features fully, especially when it comes to 2D animation that tells a great story on video. Why not hire the experts at Penrose Productions instead?

Silicon Valley Video Production Thumbtack “Best of 2015” Award Goes to Penrose Productions

Silicon Valley video production company Penrose Productions has been awarded one of the first ever “Best of 2015” Awards from Thumbtack.

Thumbtack is a listing website online which connects service providers, organizations and businesses with their clients.

This award is another high point to Penrose Productions to keep on offering high quality Silicon Valley video production to clients both here and throughout the world. Penrose Productions adds this to many other video production awards.

Everybody knows that the key to thriving business communication and marketing at this point in time is web videos.

So now is the time for online video.Whether internally or externally communicated, Penrose Productions can meet all your needs for Silicon Valley video production.

best of thumbtack 2015The Thumbtack Best of 2015 award is a way to determine the top experts on this online listing site who have earned remarkable reviews from their clients, not just for Silicon Valley video production but throughout their service area. Penrose Productions grabbed this award due to the terrific votes of confidence from many clients. Penrose Productions received eight real Thumbtack client reviews, all of which were perfect 5 stars.

The 2015 winners include experts from a wide selection of backgrounds. Forty percent of the awards are home service experts, while thirty percent are events experts. Forty percent of the awards are from the eastern part of the US and 30 percent are from the western part and sixty percent of the winners have been on Thumbtack for one to two years.

Penrose Productions has been in business for 34 years now.

Their dedication to remarkable work done right without excuses has earned company a well-deserved status of excellence among Silicon Valley video production companies. When it comes to video production, no other company can exceed or meet their work. From camera work and lighting to post production, Penrose Productions ensures that their clients are satisfied with their final video — in fact they guarantee it. They are professional and friendly and most of all, know how to deal with their clients well.

Penrose is capable of doing precisely what the customer wants regardless of the budget and time limitations. From an array of actors/characters to the final edit, Penrose Productions has a unique ability to translate it into an effective video. They make sure that each client feels at ease and comfortable in front of the camera. Their skill and knowledge in directing professional talent is apparent in the end product.

For those who want a Silicon Valley video production company that looks at their plans from their perspective,

Penrose is your best best, as the perfect 5-star awards for them attests, The company meets the client objectives and concentrates on their target audience. Virtually any Silicon Valley video production clients can benefit from Penrose Productions’ video services.

The company has been serving the marketing, video and communication needs of organizations and companies in Northern California and all over the world for over 3 decades. The company works in all fields of video production. With decades of skills and experience, full refund assurance and remarkable track record, it’s not surprising that the company got the Coveted Thumbtack “Best of” Award of 2015. You will never go wrong once you consider this award-winning Silicon V alley video production company to do your business video production.

Best San Francisco Video Marketing: Get on Page One of Google

The best San Francisco video marketing is to get the video listed on page one of Google.

The best San Francisco video marketing is difficult but worth it. A recently study confirms that video has better conversion than any other forms of digital content , with 71% of respondents indicate that video performs better than text and images. Getting no. #1 position on Google will not only give terrific visibility, but huge traffic influx as well. According to a recent post on Search Engine Watch, the first page of listings in Google’s organic result receives over 90 percent of the traffic. Fewer than 10% of searchers even get to page 2 and beyond.

Why is video marketing huge today?

If you run a business in the Bay Area (or even nationwide), here are some quick facts to help you get the best San Francisco video marketing:

  • Do what the big boys do: over one third of large brands generated over hundred content marketing videos per year
  • Approximately 71% of respondents confirm that video converts better than any other content.
  • Brands get terrific ROI from their YouTube Channels.
  • 86% of study participants use some form of measurement to evaluate video marketing effectiveness. As we’ve written before, you should measure your videos’ effectiveness.

YouTube visibility brings huge ROI.

Many companies and brands use video exposure on websites such as YouTube to get a high return on investment. However, to get on page 1 and appeal to that 90+% of traffic, you need to make video content that people want to watch.

It doesn’t matter if you make a gorgeous video no one gets to see it.

YouTube marketing experts know what potential customers want to know when they see any video:

  • What the Product or Service Can Do
  • How the Product or Service Can Benefit
  • How They Can do it Themselves

 Learn From the YouTube Experts

When it comes to video marketing, there is no magic bullet. We at Penrose Production are the best San Francisco video marketing company, and we can get your videos on page one of Google. We optimize videos, optimize titles, add descriptions and tags, create custom thumbnails, and add an interactive annotation to make videos search engine friendly.

Here’s an example of a YouTube video that we have optimized to rank for “Best San Francisco video marketing.”

This video is ranked on page 1 of Google for the keyword phrase “best San Francisco video marketing.” We’re sure you’ll agree that the thumbnail draws your eye and makes it most likely to be clicked:

 

The YouTube thumbnail is the key.

Getting on page one of the Google search results page is obviously important. Most searches on Google will not show more than one video on page 1 (there are exceptions, and we can help exploit that). And when there are just one or two videos there, they really stand out and attract the viewer’s eye due to the video thumbnail. And that thumbnail can even be customized to highlight a sale, special offer, etc. to entice the viewer to click on it. Don’t let your video be relegated to pages 2 and beyond.

best san francisco video marketing

For the best San Francisco video marketing, come see us. The video marketing experts at Penrose Productions help businesses grab a portion of that 90% of organic traffic that comes due to page one positions In Google and other search engines.

Get found, get clicked, get business. Don’t let your business be anonymous.

 

Identify Your Video Advertising Competition

You’ve got to know your video advertising competition if you want to beat them.

SimpsonDOGevitiToday folks are addicted to seeing videos online. Whether these are educational videos that are amusing, humorous or serious or video advertising, most folks can’t pull themselves away from their computer screens thanks to this kind of digital technology.

In case you already know that video advertising promotions are a powerful instrument that may assist you to boost sales, congratulations. Now, it’s time to identify who you’re up against in terms of local video advertising competition.

Video promotion refers to video advertising that displays your services and products online using video representation.

Video advertising has recently acquired extreme popularity due to its simplicity and effectiveness.

Generally these days, folks would rather watch an online video than read. For this reason, smart business owners have turned to video advertising to bring customers.

The whole goal of identifying adversaries that are using video is to analyze what they’re doing too as estimate its effectiveness. Based on this particular information, you will be better equipped to create and advertise online videos that’ll crush your competition.

  1. First, check your competitors’ websites to determine if they’ve videos posted. Most companies who create on-line videos post your competitors on their sites as well as video sharing websites such as YouTube. These are the challengers you need to watch when preparation and creating videos if you locate videos on their website.
  2. Next, simply go to YouTube and kind a local key word term associated with your business in the search box. If some of your rivals have videos on YouTube, and they are correctly optimized, they need to come up as well.

Additionally pay careful attention to the of your competitors.

You could get some insight about how their videos are made, what they did to get high search result rankings, and what message they are trying to carry.

If so, keep these adversaries on your radar as well. And when you’re ready to take them on, give us a call. We’re always available to help with your online video production.

Obstacles to Video Marketing Success

Recently we read about video marketing success in a report that was published in June 2014 entitled “B2B Video Marketing: B2B Benchmarks and Best Practices.”

video marketing success as found in demand metric studyThis report was produced by Demand Metric Research Corporation in partnership with Ascend2, and it was sponsored by VidYard. The report was a study in which 398 marketing sales and business professionals worldwide were polled regarding their use and video marketing successes with B2B videos. And all of the respondents had either used video for BtoB marketing or were planning to.

There were a number of interesting findings in the study.

One included what the respondents felt were the obstacles to video marketing success. We were dismayed (but not surprised) to read that 47% of the people responding to the survey cited a lack of budget for their video has an obstacle. Fully another 45% indicated a lack of in-house resources or a problem.

I suspect strongly that these two categories are both largely the same respondents to the survey.

Creating compelling content was another major factor users said was another obstacle to video marketing success.  To us this merely underscores the fact that many of the people in the B2B marketing world do have an understanding of the need for Media Marketing, but do not have a strong comprehension of what it takes to create a successful video. In the remainder of the study, B2B marketers indicate strong understanding of the process. This indicates that they know how to what to do with the videos once they have been created.  However it did not seem that many of them on grasped what was necessary to create those videos in the first place.

As a professional video production company, our job is to lower those barriers of entry to B2B marketers who realize the need for good strong videos.

Obviously if they do not understand how to get them created efficiently and effectively, they are not going to continue with the video production process. The plain truth of the matter is that many videos are not very expensive to make and instead can be produced at a price that’s returns a great ROI. Many videos such as this one below have in the relatively simple production cycle and do not require extensive (if any) use of video cameras and the recording of video and audio on location or in the studio.

As you can see in this video we have not used a video camera to create the visual images necessary to communicate, yet it is a video marketing success. Instead we use the video editing process to merge graphics, narration and music. We also have the ability to use stock footage in video production as well, also avoiding the need to hire a camera and crew.

The primary challenge begins with the lack of an effective media strategy before beginning the video.

And as it turns out this was the fourth greatest obstacle to video marketing success as defined in the study. In fact 33% of the B2B marketers realize that they lacked an effective strategy. This indicates some awareness of the problem, however a full 26% of the of people who responded suggested that producing studio quality video was also an obstacle to video marketing success as mentioned above. Studio quality video is NOT necessary in order to effectively communicate the message and of course this is particularly important when budgets are limited. So if we may be so humble we would like to suggest that you contact us at Penrose Productions so that we can discuss with you ways in which the video production process can be effective for you and maximize your ROI.  Time after time we have seen that he budgets do not have to be nearly as high as you fear.

San Jose Video Production Client Referral

A San Jose Video Production customer of ours returns after several years and recommends us for work with her new company.

We didn’t get to be the leading video production company in San Jose and Silicon Valley by disappointing our clients. With our 32 years of experience producing video for business and organizational clients we take pride in our delivery of great video work in all fields with speed, quality, effectiveness and efficiency.

As a result, our clients have give us a 100% satisfaction rating for our Silicon Valley/San Jose video production work.

In this survey, conducted by an independent auditing agency making blind calls, when our clients were asked if they needed the services of a Silicon Valley/San Jose video production company in the future, would they call or recommend Penrose Productions. They all said “YES”.

This has been a result of over three decades cultivating our reputation for great work and service.

Over the years, our Silicon Valley/San Jose video production company has focused on becoming a real partner with each of our clients to bring success to their video productions. From the beginning of the process we establish production goals so that they will meet and exceed the client’s requirements of:

  • the intended audience
  • what the video production should accomplish
  • how it will work with other aspects of the project 
  • how it will be implemented.

Yet despite our stellar track record, we are always pleasantly surprised when clients from “back in the day” look us up to give us more video production business, or a referral to do so.

This has happened lots recently and just again this last week.

One customer with whom we did dozens of San Jose video productions at her previous company has contacted us again in her new position. Her new company is one of the largest in Silicon Valley. The company has a large San Jose video production department, but using them is a lengthy process. And since she

san jose video production needed to move NOW, she knew just who to call. So she joins the ranks of a half dozen customers who just this calendar year have hired us again despite having moved on to other positions and to other employers.

Naturally we’re delighted for the big vote of confidence.

We also are excited about the opportunities to renew our working relationship with those clients. In many cases we worked countless hours on projects with these folks and have really bonded with them.

We started in video production when it was a fledgling business. It has always been our goal to develop lasting relationships with superior service for these clients, and our track record and many video production testimonials have helped us meet this goal.

And we are confident that future clients will not only be satisfied with the results and service we give them, but will be referring us as well.

In the words of Henry Ford, “Coming together is the beginning. Keeping together is progress. Working together is success.”

 

San Jose Video Production Videos in the Search Engines

When offering small business video productions for San Jose firms, we have to practice what we preach.

San Jose video production work has been gathering steam as of late as small businesses come to the realization of the obvious: that videos are getting ranked in Google. So nowadays with the web as the preferred method of video distribution, it’s not just about having good videos — it’s getting them found by others, preferably potential customers. We’ve written before about this growth among Silicon Valley businesses using video for search engine placement.

In order to lead the way, and to show others how it is done, we are going to do a live challenge on our blog to share how we rank our San Jose video productions.

As we talk to San Jose small business owners, we know we have to offer proof that we can use these videos to get first page Google rankings. We have done this for several customers, but the more competitive it is to rank for a particular keyword, the longer it takes to get ranked. We can use all the means at our disposal, but no matter how fast Google crawls a site with their spiders, the will not give it Google love unless it either:

  1. is a video ranking for keywords with little competition, or
  2. the video proves its worth by continuing to be popular over time.

When searching for keywords with little competition, we look to rank quickly for “long tail keywords.”

Long tail keywords are complex and have more words in them than short searches. The more words that people type into Google for a term, the more specific they are searching, and those are typically easier to rank for.

For example, here is a list of keywords that becomes increasingly easier to rank for as you proceed down the list:

  • san jose video
  • san jose video production
  • san jose video production companies
  • best san jose video production companies
  • and so on…

In fact, a few months ago we took on the challenge to see how quickly we could rank on Google for “Best Silicon Valley video production company.” After doing a short little video using a headset microphone and screen capture software, we were able to rank a video on page 1 for that search term in about 20 minutes. Here is is:

Any of you out there want to admit to using a San Jose area plastic surgeon who would like to rent this video from us? It could bring in some serious leads!

So what next? Now we are taking on the challenge of trying to rank on page 1 of Google for “San Jose video production.” We will be posting several videos as part of our YouTube strategy to do this, and here is the first. In this one we have some simple footage of a video production we did recently for San Jose based Abbey Carpet and Floors.

We’ll have more clips of this San Jose video production shoot to share in upcoming blog posts as well as other videos that we re-direct to the search term “San Jose video production.”

We look forward to sharing our San Jose video production videos with you as we gain rankings in the search engines.

As mentioned above, it’s not a speedy process when dealing with a competitive keyword, but we’ll keep you advised as we move up the search engine ranks. Look for us on page 1 of Google!

 

Video Production the Fun Way

We Love a Video Production That Inspires Us to Get Creative.

We’ve done an awful lot of video productions in our 30+ years in the San Francisco Bay Area.

As with any job or profession, the work varies from the mundane to the truly exciting. And like others we revel in the opportunity to do a video production that is flat out fun — and get paid to do it

We’ve done lots of video productions over the years, but the trend for quite a while has been away from that as companies feel they can’t afford to appear frivolous.

We just put the finishing touches on the first edit of a marketing video for Abbey Carpets/Blossom Valley Interiors in San Jose.

Owner Steve Delamore is one of those business owners that is truly marketing-focused and he realizes the need to do videos as part of his marketing mix. And we love how he lets us get creative with the vision.

In this particular case Steve wanted to highlight the opening of the new Karndean Design Center in his store. His store is the only one in Santa Clara County where such a center exists, and his goal is to use it as a great competitive advantage.

He actually had to close his store for a week to install the design center and when he told us that he was going to do so, we suggested that we create a video production around it. We further helped him find a video camera that shoots at a very low frame rate, so that when the video is played back at normal speed everything is in fast motion.

We suggested that he set up the camera in a fixed location in the store and keep it running during the installation.

Steve did that and got some very cool video footage of the installers and workers scurrying around.

Watching the fast motion inspired us to create a script done in the style of an old time silent movie, complete with black and white footage, film scratches, title cards and piano music in the background.

Steve approved and embraced the video production concept wholeheartedly.

Here is the finished video:

Fun and creative video production projects like this one are too few and far between, but they serve as a source for great satisfaction and inspiration when they come along.

And we’re always going to be on the lookout for more.

 

 

8 Ways to Doom Your Corporate Video Production – Conclusion

Mistakes That Will Ruin Your Video Production – Conclusion

With video production as with all things, the motto is “If it’s worth doing, it’s worth doing well” And this applies to your video productions.  But there are times when a large full scale production is not warranted.  Fortunately, it is no longer a matter of all or nothing when it comes to bringing professional production values to your work. 

You do not have to spend tens of thousands of dollars for a video production.

inexpensive video production

It surprises many people that are considering a video production that there is an efficient middle ground that can be used.  This can be a tremendous cost saver.  This includes hiring one or more professionals to assist.  This could be:

  • ·        a producer/director to oversee your production,
  • ·        a lighting director with equipment,
  • ·        a teleprompter operator with equipment,
  • ·        a make-up artist to make your executive look “just right”
  • ·        an editor to bring together the footage you’ve shot into a crisp, effective program,
  • ·        a graphic artist or animator to punch up your graphics,
  • ·        a duplication facility to make mass quantities of your videotape, DVD or CD

Through the use of experienced professionals in some or all areas of your next production, you can ensure that you create a program that meets your objectives in an efficient and effective way.