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San Jose Video Production Client Referral

A San Jose Video Production customer of ours returns after several years and recommends us for work with her new company.

We didn’t get to be the leading video production company in San Jose and Silicon Valley by disappointing our clients. With our 32 years of experience producing video for business and organizational clients we take pride in our delivery of great video work in all fields with speed, quality, effectiveness and efficiency.

As a result, our clients have give us a 100% satisfaction rating for our Silicon Valley/San Jose video production work.

In this survey, conducted by an independent auditing agency making blind calls, when our clients were asked if they needed the services of a Silicon Valley/San Jose video production company in the future, would they call or recommend Penrose Productions. They all said “YES”.

This has been a result of over three decades cultivating our reputation for great work and service.

Over the years, our Silicon Valley/San Jose video production company has focused on becoming a real partner with each of our clients to bring success to their video productions. From the beginning of the process we establish production goals so that they will meet and exceed the client’s requirements of:

  • the intended audience
  • what the video production should accomplish
  • how it will work with other aspects of the project 
  • how it will be implemented.

Yet despite our stellar track record, we are always pleasantly surprised when clients from “back in the day” look us up to give us more video production business, or a referral to do so.

This has happened lots recently and just again this last week.

One customer with whom we did dozens of San Jose video productions at her previous company has contacted us again in her new position. Her new company is one of the largest in Silicon Valley. The company has a large San Jose video production department, but using them is a lengthy process. And since she

san jose video production needed to move NOW, she knew just who to call. So she joins the ranks of a half dozen customers who just this calendar year have hired us again despite having moved on to other positions and to other employers.

Naturally we’re delighted for the big vote of confidence.

We also are excited about the opportunities to renew our working relationship with those clients. In many cases we worked countless hours on projects with these folks and have really bonded with them.

We started in video production when it was a fledgling business. It has always been our goal to develop lasting relationships with superior service for these clients, and our track record and many video production testimonials have helped us meet this goal.

And we are confident that future clients will not only be satisfied with the results and service we give them, but will be referring us as well.

In the words of Henry Ford, “Coming together is the beginning. Keeping together is progress. Working together is success.”

 

San Jose Video Production Videos in the Search Engines

When offering small business video productions for San Jose firms, we have to practice what we preach.

San Jose video production work has been gathering steam as of late as small businesses come to the realization of the obvious: that videos are getting ranked in Google. So nowadays with the web as the preferred method of video distribution, it’s not just about having good videos — it’s getting them found by others, preferably potential customers. We’ve written before about this growth among Silicon Valley businesses using video for search engine placement.

In order to lead the way, and to show others how it is done, we are going to do a live challenge on our blog to share how we rank our San Jose video productions.

As we talk to San Jose small business owners, we know we have to offer proof that we can use these videos to get first page Google rankings. We have done this for several customers, but the more competitive it is to rank for a particular keyword, the longer it takes to get ranked. We can use all the means at our disposal, but no matter how fast Google crawls a site with their spiders, the will not give it Google love unless it either:

  1. is a video ranking for keywords with little competition, or
  2. the video proves its worth by continuing to be popular over time.

When searching for keywords with little competition, we look to rank quickly for “long tail keywords.”

Long tail keywords are complex and have more words in them than short searches. The more words that people type into Google for a term, the more specific they are searching, and those are typically easier to rank for.

For example, here is a list of keywords that becomes increasingly easier to rank for as you proceed down the list:

  • san jose video
  • san jose video production
  • san jose video production companies
  • best san jose video production companies
  • and so on…

In fact, a few months ago we took on the challenge to see how quickly we could rank on Google for “Best Silicon Valley video production company.” After doing a short little video using a headset microphone and screen capture software, we were able to rank a video on page 1 for that search term in about 20 minutes. Here is is:

Any of you out there want to admit to using a San Jose area plastic surgeon who would like to rent this video from us? It could bring in some serious leads!

So what next? Now we are taking on the challenge of trying to rank on page 1 of Google for “San Jose video production.” We will be posting several videos as part of our YouTube strategy to do this, and here is the first. In this one we have some simple footage of a video production we did recently for San Jose based Abbey Carpet and Floors.

We’ll have more clips of this San Jose video production shoot to share in upcoming blog posts as well as other videos that we re-direct to the search term “San Jose video production.”

We look forward to sharing our San Jose video production videos with you as we gain rankings in the search engines.

As mentioned above, it’s not a speedy process when dealing with a competitive keyword, but we’ll keep you advised as we move up the search engine ranks. Look for us on page 1 of Google!

 

San Jose Video Production at a Friend’s Home

We were pleasantly surprised to get a call to do a San Jose video production at the home of an old friend.

San Jose video production work has been taking off lately as the companies we shoot for have been making their marketing plans for 2014. As we’ve pointed out, video is becoming a more and more important component of sales and marketing efforts as time goes on. And being the savvy marketers that our clients are, they see the ever-increasing need for videos in the marketing mix.

One of our good clients is the great team at Abbey Carpets/Blossom Valley Interiors in San Jose. While meeting with owner Steve Delamore to plot video marketing strategy for 2014, we discusses the need to capture broll footage of his installation crews at work. Looking at the calendar, he identified the perfect house for much of the shooting of the flooring installation to be done. Steve shared that the owners were not just wonderful people that are terrific to work with, but they are having all the floors re-done, including both carpeting and Karndean design flooring.

Imaging my surprise when he told me that the job would be shot at the home of some good friends of many years.

I’ve known Julie and Ron for many years through church work that we’ve done together, and since I hadn’t seen them in quite a while, it was great news that we had an excuse to go to their home. It’s always a treat to see them, and the opportunity to do San Jose video production work in their home was very cool.

It was a great treat to reconnect again and we compiled a series of videos of our shooting in their home. In this particular clip, you’ll see our cameraman in action capturing the application of glue to the floor so that Karndean Design Flooring can be installed. You’ll see the installer applying the adhesive in the kitchen where the refrigerator will stand.

We’ll have more clips of this San Jose video production shoot to share in upcoming blog posts.

 

 

 

Video Production: Should you Hire it Out?

Video Production is an Essential Marketing Tactic for Those In Business.

Video production is becoming increasingly important in the marketing mix for businesses of all sizes. In fact, in a Cisco white paper on the future of internet traffic, they say “Globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. This percentage does not include video exchanged through peer-to-peer (P2P) file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2017.”

The marketer who disregards this video trend is doomed to become a dinosaur, regardless of the industry or size of company.

I recently read a fascinating book by Perry Marshall that expands on the widely known 80/20 Theory of Richard Koch. It’s focus is on the implications for sales and marketing.

pareto principleMarshall’s 2013 book “80/20 Sales and Marketing: the Definitive Guide to Working Less and Making More” explores the Pareto Principle and it’s many applications throughout life in general as well as business.

In it Marshall emphasizes the “power curve” and it’s many implications. This graph, for example, shows how 80% of church donations (time and money) come from 20% of the members. 

The same principle applies to the use of one’s time as a business owner, manager, or other position of responsibility. Using this curve/pattern to track important (e.g. high paying) tasks, we find that those fall to the right of the graph where all peak performances are charted.

The message is clear that people should try to operate as efficiently as possible, avoiding low value tasks.

Any good manager knows this and will offload as many chores as possible to be more productive. It’s a basic time management tool. However, the key lies not in how much to offload, but what.

Good managers and business owners don’t waste time on tasks for which they are not excellent.

From a video production perspective, the obvious point is to hire professionals to do that work. While current technology is terrifically affordable and easy to use, managers are still not the best people to do the video production work.

And yet we see it time and again in video production. Managers and business owners who would no sooner empty their own waste basket or paint the offices (or any other task of which they are capable) will try to do video.

Could it be because video production is fun?

Admittedly, we do enjoy our work. But video production, like any serious element of a marketing strategy, must be approached thoughtfully and with understanding. We have this picture of one of our video production shoots on the wall in our office:

video production maui

When new clients see it, the first question is “Is that Maui?” When we answer yes, they always comment, “You got to do video production work in Maui? You are SO lucky!”

Truth be known, when we shot a video for the Napili Kai Beach Club there, it was non-stop from early morning to dusk, for 5 solid days. To quote Steve Erwin (RIP) “we were sweatin’ bullets mate!” The weather was very warm (of course, it’s Hawaii) and we needed to get shots all day while the sun was in different positions and affecting lighting. We had dozens of set-ups and tear downs to capture the many different types of rooms and facilities on he property. Despite appearances, it was not fun…

Often, a company will try doing their own video production once, and when they discover the hassles or low quality, they come to us.

This can be to fix the video production that they tried to do themselves, or because of deadlines, the next video production they do. Tough lesson learned…

We welcome the chance to put managers and business owners back in the “power curve” by taking video production off their plate. We even have a directorial-only service where we direct your video production efforts so you can have the “fun.”

Posted 10/22/13

Northern California Video Production (and Worldwide): 32 Years and Counting

Our Northern California Video Production Company Celebrates its 32nd Anniversary of Business Video Production.

Northern California video productionNorthern California video production is a super competitive marketplace, and we’ve been surviving and thriving over the years for 32 years now — officially. We started the business in October 1981. To last that long, we’d like to think that means that we’re doing something right.

There have been lots of changes over the years in our industry and we’ve kept up with them. And one of the ways we keep our enthusiasm for video production is that our clients are so diverse that we always get involved with a wide variety of industries and locations.

Repeat business is the key.

Although we’re constantly on the prowl for new business, bringing customers BACK to Penrose Productions has been the key to a long career in Northern California video production. The technology has hanged dramatically since 1981 (can you say VHS and Betamax?) but two things remain constant: offering quality video work and backing it with dedicated customer service.  As a result we have a long list of Northern California video production testimonials for your review.

Our guarantee is unique among Northern California video production companies.

You can search far and wide and you won’t be able to find any other guaranteed Northern California video production. We offers a complete 100% money-back guarantee. But we’ve never had to refund anyone’s money under this policy. Why? Because it forces us to work closely with our clients to be sure that they are happy with the progress of the project every step of the way.

Customers have trusted us to take our Northern California video production skills across the US and around the globe.

On many occasions customers have used us to shoot not just Northern California video productions. They’ve also hired us to shoot at locations throughout the country and even globally. We’ve shot in 25 states and D.C., as well as numerous foreign countries. These customers know that the video footage we capture will be consistent with the overall theme and look of the video project we are doing for them.

 We offer all video production services, from concept to delivery.

We’ve had to change with technology over the years, but as the dean of Northern California video production companies we’ve added a variety of services to our offerings over the years, What was once recording to video cassettes and editing from tape to tape is now done digitally. And while viewers once had to load up the VCR to watch a video, they now just pop in a DVD, or click a mouse to watch on the internet or a company intranet.

We’re offering a 32% discount for new business, good until Thanksgiving 2013.

In honor of our 32nd anniversary as the premier Northern California video production company for BtoB videos, we’re offering a 32% discount to new clients on all work booked by November 27, 2013. We’d love to make some new friends that will call on us for the next 32 years!

After all, we are the “Best Silicon Valley video production company.” Ask Google!

Business Videos Done Through Google for Search Engine Placement

Business Video Done With Google Hangouts Can Rocket Companies to the Top of Search Engines.

Ranking business videos can be tricky, especially for the small business person trying to go it alone. While business videos are becoming increasingly important to the Google search results, it’s not necessarily a simple process.  That is, unless you are willing to be on the lookout for long-tail keywords.

What are long tail keywords?

Long tail keywords mean search terms that have lots of words in them. As one can imagine, the more detailed the keyword, the less searches are done for the term. For example, if you were to google “weight loss” you’d get 448 MILLION results. But if you were to google :weight loss for flight attendants” you’d come up with just under 2 million. That’s quite a drop off as we’d expect.

Now here’s the good news about long tail keywords — there is less competition for those key words.

So, long story short, it’s easier to rank for these long tail keywords, whether with text or business videos.

It’s been a matter of debate for some time whether Google gives preferential treatment in the search engine listings to those companies that play ball with it. This might include, for example:

  • advertising with Google Adwords
  • linking to Google’s site
  • using the technology, function, website, etc. that Google favors, such as
  1. Google Places
  2. Google Plus
  3. Google Hangouts

Google Hangouts can be done right from your desk with a webcam and microphone through your PC or Mac. And it’s free. You are hosting a web conference in which you can choose to show your smiling face or not.

For the purpose of business videos on Hangouts, I’d recommend showing your desktop. That way prospective clients can see your products and services as reflected in anything you choose to show on your desktop, including websites, presentation slides, etc.

When the conference is over, the business video that was just created is automatically saved to the user’s YouTube account. The user can choose to delete it or make it private, but that would only work against the search engine placement of the business video.

I did an experiment in ranking a business video using Hangouts.

I created one for our company, and used the title “Best Silicon Valley Video Production Company.” I just started talking about the company, clicked through several web pages on the site, and explained them. Here is the business video I did very quickly and affordably.

As soon as the video was processed and became part of my YouTube account, I went to Google and searched for “best silicon valley video production company.” The video was ranked #2 in the generic search listings just as quickly as I could click over to it.

And the video rose to #1 within 15 minutes.

These results are certainly not permanent. Like any other Google listing, whether video or text results, the video needs to get more support to stay there: backlinks, embeds, social shares, etc. We do that for our clients all the time.

Is ranking business videos this way a viable strategy?

This depends on whether or not people would actually search for the long tail keyword being used. If so, you’ve hit the jackpot. Getting your business video done via a Hangout using that well-searched, low-competition keyword is an excellent way to rank highly, get noticed, and make money as a result. However, if the long tail keyword is rarely searched for, it regresses into a meaningless academic exercise and time waster.

The solution is to get expert keyword analysis done to see what terms your customers might type in that are low competition. Then create one or more business videos through Hangouts.

 

 

Stock Footage for Business Videos

Sock Footage Can Give a Great Bang for the Buck to Business Videos.

Business video productions can range widely in price from hundreds to hundreds of thousands of dollars. For the hard-pressed small business, video is a tool that should be employed, but the dilemma is how to keep the price at the lower end of the range. Stock footage can help immensely.

business video stock footage

Stock business video footage can be a cost effective way to enhance your video.

Stock footage is a resource that is growing in use, and it can vary in quality widely. The cost for this stock business video footage varies as well. You rarely want to use stock footage exclusively, as it’s usually best to include footage of the actual company facilities and stakeholders in a business video production.

But it can be done.

We recently created a quick little business video promo for Penrose Productions which was 100% stock footage, plus stills from our past shoots.

Regardless of the message, stock video footage can be much cheaper than hiring a crew to get essentially the same shots. We’ll gladly consult our many stock footage resources to aid in your next business video.

From there, the editing of this stock footage will be the key to creating a terrific and impactful business video production.

 

Video Marketing Software Leverages YouTube

Video Marketing Can Use Extra Tools to Help Leverage the Power of YouTube Videos.

Video marketing with YouTube can be a great way for companies and organizations to use a free server to store their videos. It’s easy to use, but there are some serious limitations when it comes to your video marketing.

When relying solely on YouTube, video marketing methods are constrained when using the annotations feature. This is a great feature but is completely self-serving for YouTube, as they want us to stay on their site. Thus the links that you can embed in annotations section of your YouTube video will only link within YouTube. They will allow you viewers to go to another YouTube video for example, but you can not use annotations to send your viewers to your order page or your website, for example.

There are now video marketing software tools to send your viewer wherever you would like them to go, and one is even free.

You can use the site at LinkedTube to send your viewers to any url you would like. But you can not do this within YouTube — it works for embedded videos only.

 

So, if you want to use a YouTube video as a video marketing tool, you can go to their site and input the relevant information to get a free embed code for placing you video within your site. The tool does not offer too much flexibility but you can create the basic embedded links with the tool, and with a little knowledge of html, edit some of the parameters in the code.

An example is below, where we have used the LinkedTube tool to put a link on our short video marketing doodle video to lead viewers to our portfolio (again, you can’t do this within YouTube). The link shows on the video at the top when you hover your mouse on it.

In the rush to aid us in our video marketing efforts, several companies have developed advanced embedding solutions in your videos on a paid basis. These platforms give a wide variety of features that allow entrepreneurs and video marketing experts the ability to embed links to apps, pictures, other videos, calls to action, etc.

 

BtoB Video Marketing is Here to Stay

Video Marketing Belongs in the BtoB Space Every Bit as Much as the Consumer Marketplace.

With over 31 years of helping companies with their video marketing it comes as no surprise to us that surveys now confirm the popularity and use of BtoB video marketing. Web videos have truly helped firmly entrench video marketing productions in this way, but we’ve seen this since the early 1980s.

Our thoughts and recollections of this video marketing history were stirred by the reading of an interesting BtoB marketing survey conducted by Software Advice in January of this year.

In it we see that in a survey of BtoB marketers, over 90% of the respondents said they used videos in their BtoB marketing efforts. And listed as a separate category, “video demos” came in with 70% of the people using them. Presumably this is a subset of the 90% “videos” number.

BtoB video marketing

As we mentioned, this comes as no surprise, as video marketing productions for our clients are the backbone of our business model. We’ve always tried to sell potential clients on the advantages of video:

  • it’s cheaper than having to send a sales rep
  • the consistency of the sales pitch — same story every time
  • video shows every feature and benefit the client thinks is important

We have won national video production awards for our training and communications videos as well, but video marketing programs are our bread and butter.

From the beginning we’ve been producing video marketing tapes, then video marketing DVDs, and now web video marketing programs.

Although some of these are directed to consumers, most are in the BtoB space. In fact we’ve done worldwide video production work for companies that wanted their products or services explained or demonstrated to their clients.

If history holds, in another 10 or 20 years we’ll be looking at a whole new technology for sharing video marketing messages. But regardless of the delivery platform, there will always be the need for professionals to tell a compelling and effective video marketing story.

We hope to be there to share our insights then. Maybe we’ll just publish this blog post with an added paragraph about that new deliver platform…

 

Small Business YouTube Video Scripting for Search Engine Power

Small Business YouTube Videos Can Boost Your Search Engine Rankings Tremendously, But It all Starts With The Scripting.

We’ve shared how small business YouTube videos can boost your search engine ranking, due largely to the love that these small business YouTube videos get from Google. After all, the latter owns this online video hosting company.

And Google even admits this themselves as they coach us how to make your YouTube videos more visible in the search engines.

When we post small business YouTube videos to help our quest for greater visibility to potential clients, we want to exploit every factor that we can to improve our odds of being found.

This starts right at the beginning, during pre-production of the small business YouTube video.

Google can not tell the content of our small business YouTube videos from the visual aspects; only through the audio. That is why the audio becomes so important. Theoretically, we could have ugly video throughout the production and Google wouldn’t know the difference. (More about this later.)

Remember that when optimizing your small business YouTube video on the YouTube site, the audio should be included in two areas of your small business YouTube video page:

  • captions
  • description

YouTube and Google search these areas to learn about their content and relevance. So we want to script our audio so that it maximizes our search engine results.

This means using your well-chosen keyword phrase properly in the audio portion of the small business YouTube video script.

This can be done in any way that is audible:

  • voice-over narration
  • on camera narration
  • singing the words

Having a nice scenic video with just music and now words will not get you any search engine power from the audio portion of the video small business YouTube production, so you want to include spoken words.

We’ve written before about how to make sure your audio is included in the captions and description of your small business YouTube video. Follow those steps after the video is completed to be sure you get maximum search engine leverage.

Now what about ugly video? If the search engines don’t care, should we?

ugly videoThe answer is of course, because getting found more easily in the search engines is only one part of the customer acquisition equation. If we manage to get our small business YouTube video ranked on page one of Google, but it looks bad, customers aren’t going to be interested in giving us a chance at their business.

So quality images are key for your small business YouTube video, but make sure that the audio script follows the rules above.