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Marketing Videos: what is the ideal length?

Marketing videos are victims of short attention spans.

When considering the length of your marketing video it is vital to keep in mind that the average internet user has an ever-decreasing attention span and lots of distractions which stop them from focusing on any one thing for a long period of time. A study from SumoMe that looked at 650,000 user sessions concluded that only 20% of people actually read articles from start to finish.

That means that your readers are figuratively running for the exits well before they have finished reading your article.

run for the exit

Wistia – a leading video hosting company – conducted a similar study for videos hosted on their platform to find out the relationship between video length and viewer engagement.

Video Length vs. Engagement

Wisita looked at data for 564,710 video and more than 1.2 billion video plays to come up with the following conclusions:

Ideal Marketing Video Length

Engagement is steady for videos up to 2 minutes which means that on average, a 90-second video will have similar engagement as a 30-second video. So, during marketing video production, you should not worry about the length as long as it is under 2 minutes.

After 2 minutes, engagement seems to drop off significantly with every second, and the correlation between video length vs. engagement shows an exponential decay. So, if your video is exceeding 2 minutes you are probably better off cutting it down to under 2 minutes.

The exponential decay starts to level off after the 6-minute mark and the engagement is steady for videos between 6 minutes and 12 minutes. In this case, it is entirely up to you to decide whether to longer or shorter based on your audience and content.

Marketing videos should be under 2 minutes if possible.

To sum it up, the ideal video length depends entirely on the viewer, the context, and the quality of production, but it is best to keep your videos under 2 minutes when you are just starting out.

Silicon Valley Video Production “Best of 2016” Thumbtack Award to Penrose Productions

Silicon Valley video production company Penrose Productions has once again been awarded the “Best of…” Award from Thumbtack, this time for 2016.

Thumbtack is a vendor-customer matching online service well known on the web.

This honor is another mountaintop experience for Penrose Productions as they keep on offering high quality Silicon Valley video production to clients. Penrose Productions keeps on racking up their many other video production awards.

Everyone knows that the key to thriving business communication and marketing these days is web video.

Now is the time for online video, whether internally or externally oriented, Penrose Productions is capable of meeting all your Silicon Valley video production needs.

Thumbtack best of 2016The Thumbtack Best of 2016 award is method for determining the best experts on this internet listing site who have earned great reviews from their clients, not just for Silicon Valley video production but throughout their service offerings. Penrose Productions earned this award as a result of the overwhelming votes of confidence from many customers. Penrose Productions received stacks of actual Thumbtack client reviews, all of which were perfect 5 stars.

The 2016 awards went to experts from a varied selection of backgrounds. 40 percent of the awards went to home service experts, while 30 percent are events experts. 40% of the awards come from the eastern part of the country and 30% are from the western part. 60% of the winners have been on Thumbtack for one to two years.

Penrose Productions has been in business for nearly 35 years.

The dedication of Penrose Productions to work done well without excuses has earned them a well-deserved status of excellence among Silicon Valley videographers. In the area of video production, no other firm can match their work. From videography, lighting, audio to editing, Penrose Productions ensures that their customers are happy with their final video — in fact the company guarantees their work. They are professional and easy to work with and most of all, they know how to treat their clients well.

Penrose Productions is able to do  exactly what the customer wants regardless of their budget and time constraints. Throughout the proces Penrose Productions has an amazing ability to create an effective video. They make sure that each customer feels comfortable in front of the camera or behind it.

For those looking for a Silicon Valley video production company that esamines their plans from a client perspective, Penrose Producitons is the answer,

Penrose is your top Silicon Valley video production company as their perfect 5-star ratings attest, The company exceeds their client objectives, even as they focus on their target audience. It’s hard to imaging a Silicon Valley video production client that can not benefit from Penrose Productions’ video services.

This Silicon Valley video production company has been meetiong the marketing, video and communication needs of organizations the Silicon Valley and all over the world for nearly 35 years.

The company excels in all fields of video production. With their decades of experience and full refund assurance, it’s not a surprise that Penrose Productions earned the Coveted Thumbtack “Best of” Award of 2016.

New Approach to Review Videos for Rankings

Review videos can be short and sweet and still get on the first page of Google organic listings.

We’re trying a new approach to review videos for our local clients and it seems to be working well. The key is to get our review videos onto the first page of the Google organic listings.

Anyone interested in internet marketing should know that you MUST be on the first page of Google if you want to get found by people searching. 92% of people never move to page 2 and beyond.

We’ve written earlier about the positive impact that a company’s review videos can have on their marketing experts. And review videos fill a valuable niche when people search for a company and reviews about those companies. Or they may even search for a particular company name, plus the word “review.”

Our new approach is to do videos that each feature one review from a client’s Yelp page, Google page, web page, etc. and wrap an intro and close.

These review videos, while short, sweet and to the point, can be optimized correctly and by using our “review video magic” the video can show up on page 1 of the organic listings, not just the video search listings. Here is an example of the latest video that we did that got us ranked on page 1 overnight:

We just put this up for ourselves a day ago and it’s on page 1 of Google’s organic search already for “Silicon Valley video production company review.”

Similarly, if one were interested in our company specifically and searches for Penrose Productions + “review” we also show up on the first page of the Google organic listings.

We will continue to test other videos with other terms and report back.

But we’re very optimistic that this will be a windfall for our clients once we post these video reviews.

If you would like a chance to see what these review videos can do to get your business found on the internet and drive people through the door, please give us a call at 650-969-8273

Thanks and Happy New Year!

 

 

 

 

 

Silicon Valley Video Production Thumbtack “Best of 2015” Award Goes to Penrose Productions

Silicon Valley video production company Penrose Productions has been awarded one of the first ever “Best of 2015” Awards from Thumbtack.

Thumbtack is a listing website online which connects service providers, organizations and businesses with their clients.

This award is another high point to Penrose Productions to keep on offering high quality Silicon Valley video production to clients both here and throughout the world. Penrose Productions adds this to many other video production awards.

Everybody knows that the key to thriving business communication and marketing at this point in time is web videos.

So now is the time for online video.Whether internally or externally communicated, Penrose Productions can meet all your needs for Silicon Valley video production.

best of thumbtack 2015The Thumbtack Best of 2015 award is a way to determine the top experts on this online listing site who have earned remarkable reviews from their clients, not just for Silicon Valley video production but throughout their service area. Penrose Productions grabbed this award due to the terrific votes of confidence from many clients. Penrose Productions received eight real Thumbtack client reviews, all of which were perfect 5 stars.

The 2015 winners include experts from a wide selection of backgrounds. Forty percent of the awards are home service experts, while thirty percent are events experts. Forty percent of the awards are from the eastern part of the US and 30 percent are from the western part and sixty percent of the winners have been on Thumbtack for one to two years.

Penrose Productions has been in business for 34 years now.

Their dedication to remarkable work done right without excuses has earned company a well-deserved status of excellence among Silicon Valley video production companies. When it comes to video production, no other company can exceed or meet their work. From camera work and lighting to post production, Penrose Productions ensures that their clients are satisfied with their final video — in fact they guarantee it. They are professional and friendly and most of all, know how to deal with their clients well.

Penrose is capable of doing precisely what the customer wants regardless of the budget and time limitations. From an array of actors/characters to the final edit, Penrose Productions has a unique ability to translate it into an effective video. They make sure that each client feels at ease and comfortable in front of the camera. Their skill and knowledge in directing professional talent is apparent in the end product.

For those who want a Silicon Valley video production company that looks at their plans from their perspective,

Penrose is your best best, as the perfect 5-star awards for them attests, The company meets the client objectives and concentrates on their target audience. Virtually any Silicon Valley video production clients can benefit from Penrose Productions’ video services.

The company has been serving the marketing, video and communication needs of organizations and companies in Northern California and all over the world for over 3 decades. The company works in all fields of video production. With decades of skills and experience, full refund assurance and remarkable track record, it’s not surprising that the company got the Coveted Thumbtack “Best of” Award of 2015. You will never go wrong once you consider this award-winning Silicon V alley video production company to do your business video production.

Get Me on Page 1 of Google

Today’s business people always seem ask, “Can you get me on page 1 of Google?”

Frankly the short answer is that yes we can. It’s all a matter of what you want to get to page one of Google for. What keywords will help people to find you when they search for your product or service?

As we’ve pointed out in an earlier blog post on review videos, when new clients evaluate a business or product that they are not familiar with, they’ll often look for reviews of that business or product. While some will go directly to Google Plus or Yelp or some other review site, often they will do a simple Google search which includes this information:

  • city and/or other location name
  • business or service type
  • followed by the word “review”

Will customers discover your business if they search using that keyword phrase?

One of the quickest ways to say yes to “Get me on page 1 of Google” is to have a review video.

92% of Google searches never get past the first page, so when clients say “get me on page 1 of Google” they are asking a very relevant question. A business MUST be ranked on the first page of the search results. And once you are on that front page, a terrific way to get found is to have a video there. The YouTube thumbnail that shows on the page truly makes your video stand out from the rest of the text-based entries on the page.

get me on page 1 of google

Review videos are a terrific way to get your business viewed in a good light also. For the business that may have some negative reviews online, the review videos will of course feature only the very top reviews. The videos are completely accurate but naturally do not highlight the negative.

Recently I did a video to answer the request of how to get me on page 1 of Google and have posted it here.

As mentioned in the video, since we are the specialists at getting videos ranked onto page 1, we’re looking forward to doing it for you. Your yearning to get me on page 1 of Google will be satisfied – guaranteed!

To get YOUR review video produced and ranked onto page 1 of Google, it’s actually cheaper than you think. To learn more, look at what we do here at Penrose Productions. To get us to get your video ranked in the search engines, give us a call at 650-969-8273.

Review Videos are Great for Driving Business Customers

Review videos can help a business build customer confidence in their product or service.

And when a customer has that confidence, that’s when they’ll pick up the phone or come in the door.

When evaluating a business or product that he or she is unfamiliar with, a new client will often consult reviews of that business or product. While many will go directly to Yelp or some other review site that they trust, many times they will do a web search. Typically this search will consist of this search string:

  • city or location name
  • type of business or service
  • the word “review”

Will this customer find your business if they search using that keyword phrase?

Review videos can make sure that they do find you.

As we’ve mentioned before, 92% of Google searches never get past page 1, so it’s imperative that your business get ranked on that first page. And once you are on that front page, a great way to get listed is to have a video. The YouTube thumbnail that shows on the page really makes your video stand out from the rest of the text-based entries on the page.

Review videos are a terrific way to get your business in the best light as well. For the business that may have some less than complimentary reviews on Yelp, the review videos will of course feature only the best reviews. While completely truthful, the review videos naturally do not highlight negative reviews.

And when clients see all-positive review videos, they are more likely to contact that business.

Let’s show an example of a review video, shall we?

In this video, the search term we are trying to rank for is “Palo Alto home care service review” and after being uploaded a few days ago to YouTube, it is already ranking on page 1 of the search engine results among over 9 million results. In fact, it’s the 6th ranked entry in the organic (non-paid) search engine results. See how the video thumbnail draws the eye?

palo alto home care service review

Here’s the video itself as seen on YouTube:

Our task over the next several days is to get the video ranked even higher on page 1 so that it will be even more visible to anyone searching for that search term. In addition this review video will climb up in rankings for other search terms for which it is not already on page 1.

Since we are the specialist at getting review videos ranked onto page 1, we’re looking forward to showing how this happens.

And if you want YOUR review video produced and placed onto page 1 of Google, it’s cheaper than you think. To learn more, look at what we do at Penrose Productions. To get us to help you get ranked in the search engines, contact us at 650-969-8273.

 

 

 

Best San Francisco Video Marketing: Get on Page One of Google

The best San Francisco video marketing is to get the video listed on page one of Google.

The best San Francisco video marketing is difficult but worth it. A recently study confirms that video has better conversion than any other forms of digital content , with 71% of respondents indicate that video performs better than text and images. Getting no. #1 position on Google will not only give terrific visibility, but huge traffic influx as well. According to a recent post on Search Engine Watch, the first page of listings in Google’s organic result receives over 90 percent of the traffic. Fewer than 10% of searchers even get to page 2 and beyond.

Why is video marketing huge today?

If you run a business in the Bay Area (or even nationwide), here are some quick facts to help you get the best San Francisco video marketing:

  • Do what the big boys do: over one third of large brands generated over hundred content marketing videos per year
  • Approximately 71% of respondents confirm that video converts better than any other content.
  • Brands get terrific ROI from their YouTube Channels.
  • 86% of study participants use some form of measurement to evaluate video marketing effectiveness. As we’ve written before, you should measure your videos’ effectiveness.

YouTube visibility brings huge ROI.

Many companies and brands use video exposure on websites such as YouTube to get a high return on investment. However, to get on page 1 and appeal to that 90+% of traffic, you need to make video content that people want to watch.

It doesn’t matter if you make a gorgeous video no one gets to see it.

YouTube marketing experts know what potential customers want to know when they see any video:

  • What the Product or Service Can Do
  • How the Product or Service Can Benefit
  • How They Can do it Themselves

 Learn From the YouTube Experts

When it comes to video marketing, there is no magic bullet. We at Penrose Production are the best San Francisco video marketing company, and we can get your videos on page one of Google. We optimize videos, optimize titles, add descriptions and tags, create custom thumbnails, and add an interactive annotation to make videos search engine friendly.

Here’s an example of a YouTube video that we have optimized to rank for “Best San Francisco video marketing.”

This video is ranked on page 1 of Google for the keyword phrase “best San Francisco video marketing.” We’re sure you’ll agree that the thumbnail draws your eye and makes it most likely to be clicked:

 

The YouTube thumbnail is the key.

Getting on page one of the Google search results page is obviously important. Most searches on Google will not show more than one video on page 1 (there are exceptions, and we can help exploit that). And when there are just one or two videos there, they really stand out and attract the viewer’s eye due to the video thumbnail. And that thumbnail can even be customized to highlight a sale, special offer, etc. to entice the viewer to click on it. Don’t let your video be relegated to pages 2 and beyond.

best san francisco video marketing

For the best San Francisco video marketing, come see us. The video marketing experts at Penrose Productions help businesses grab a portion of that 90% of organic traffic that comes due to page one positions In Google and other search engines.

Get found, get clicked, get business. Don’t let your business be anonymous.

 

Identify Your Video Advertising Competition

You’ve got to know your video advertising competition if you want to beat them.

SimpsonDOGevitiToday folks are addicted to seeing videos online. Whether these are educational videos that are amusing, humorous or serious or video advertising, most folks can’t pull themselves away from their computer screens thanks to this kind of digital technology.

In case you already know that video advertising promotions are a powerful instrument that may assist you to boost sales, congratulations. Now, it’s time to identify who you’re up against in terms of local video advertising competition.

Video promotion refers to video advertising that displays your services and products online using video representation.

Video advertising has recently acquired extreme popularity due to its simplicity and effectiveness.

Generally these days, folks would rather watch an online video than read. For this reason, smart business owners have turned to video advertising to bring customers.

The whole goal of identifying adversaries that are using video is to analyze what they’re doing too as estimate its effectiveness. Based on this particular information, you will be better equipped to create and advertise online videos that’ll crush your competition.

  1. First, check your competitors’ websites to determine if they’ve videos posted. Most companies who create on-line videos post your competitors on their sites as well as video sharing websites such as YouTube. These are the challengers you need to watch when preparation and creating videos if you locate videos on their website.
  2. Next, simply go to YouTube and kind a local key word term associated with your business in the search box. If some of your rivals have videos on YouTube, and they are correctly optimized, they need to come up as well.

Additionally pay careful attention to the of your competitors.

You could get some insight about how their videos are made, what they did to get high search result rankings, and what message they are trying to carry.

If so, keep these adversaries on your radar as well. And when you’re ready to take them on, give us a call. We’re always available to help with your online video production.

Video Content Must Be Engaging

Show and Sell: Video Content Engages Consumers

Why do consumers love great video content?

video content

There are a million and one businesses that rely heavily on their online presence to drive promotions and sales.

But there is one thing that almost all of them have in common: they all seek to connect with their customers in a meaningful way.  The good news is that there is no shortage of ways to accomplish this goal. Pinterest, Twitter, Facebook, and Google advertisements are just a few examples. However, a new survey from Animoto suggests that there is one medium that can increase sales for almost any business: quality video content.

In the survey they note that video is a huge factor in the purchasing decision:

  • 73 % of all consumers are more likely to purchase after watching videos explaining a product or service
  • 96 % of all consumers find videos helpful when making purchase decisions online
  • 71 % of all consumers say watching video content produced by businesses leaves them with a positive impression of the brand, service or company

The benefits of creating high quality videos to promote your products or services have been well documented.

After Google, Youtube is actually the second largest search engine on the internet. Consumers look for videos to inform them about product reviews, customer satisfaction, and just the overall vibe that a company is putting out. Here are a few of the reasons why every business owner should be using videos to promote their company.

Have you ever heard the expression “You only get one chance to make a first impression”?

This is especially true in the world of business. When customers conduct an online search for your product, and are able to find helpful and informative videos, it leaves them with a positive impression of your company. Consumers appreciate videos because they allow them to have a higher level of confidence when making purchasing decisions. According to the survey, a whopping 93% of respondents reported that videos are helpful in deciding which product to buy. This also applies how to best use the product after it is purchased.

Every business owner knows that their job doesn’t end after they have made a sale.

Continuous engagement and customer support is crucial if you want to earn consumer loyalty and repeat business. This is another area where businesses will find videos to be extremely helpful. The survey found that not only do videos encourage customers to research and purchase additional items from the same brand, but they actually cause a company to be perceived as being more trustworthy. With this in mind, most business owners would probably agree that they can’t afford NOT to have quality video content to back up their products.

Just because video content provides an excellent medium for finding and connecting with customers, it doesn’t meant that just any old video will do.

Video content is critical. If your video is too long, many viewers will be turned off.  As a result they may choose to skip your video altogether. 83% of the consumers in this survey reported that the ideal video for a product or service is five minutes or less. It is also important to organize your video content in a meaningful and approachable way. So several smaller videos are often a better choice than one hour-long installment.

Creating video content can be a bit intimidating if you have no prior experience doing so.

If you aren’t a professional videographer, don’t worry, we specialize in helping you create professional and engaging videos on whatever topic you desire. So if you would like to promote your business, increase your web traffic, or just make it easier for customers to find and connect with you, contact Penrose Productions for help in creating quality videos. It’s great place to start.

Testimonial Videos for Your Business

A testimonial video can help your company’s bottom line. But it can hurt your business if not done properly.

Testimonial videos can help any business out there wishing to make full use of modern tools to market their business. Video has emerged as one of the most powerful tools for communication in the modern world, and is gaining ground on text-based communication as the preferred mode of sharing information.

For a business, a testimonial video is the perfect way to engage with an audience ready to consume information.

testimonial video

To come up with a truly great testimonial video, keep in mind the following:

  • Tell a story. It’s easy to find a loyal customer to endorse the business, saying how great they appreciated the product/service. However, viewers may find it boring. However, storytelling techniques have never failed to capture the interest of the audience. Find a customer that had a unique challenge for which your business provided a solution, and you’ll be able to connect with viewers instantly.
  • Keep it real. Video is the next best thing to a face to face conversation the audience will have with your business. Keep the testimonial real at all times. Modern viewers are quite adept at spotting scripted scenes, so avoid that. Let the characters express themselves in their own words.
  • Cover everything. Sure, the whole point of the testimonial is to convey how great your business is. However, don’t jump straight into the hard sell with the video. Cover the character’s entire journey, from how they discovered the problem at hand, what led them to your business, the problem solving process, and the results.
  • Use a professional video production service. To be able to capture all these aspects in a 2 to 3 minute video, you will require expert video production and editing services. Anyone can hold the camera and record, but it’s a real professional who can identify the touching points of the video that will best convey the message.
  • Keep it short. Concentration spans are slowly reducing. Most viewers will probably have a few minutes to spare to watch the video. Having the testimonial video go on and on for half an hour is bound to go unwatched. Keep the video short and concise; 4 minutes at the most. However, don’t skip over important talking points in an effort to shorten run time.
  • Be sure to promote the video. Share it with your clients and potential clients. The video is worthless if it isn’t seen by your intended audience. This can happen in a variety of ways, and we can help you create the apparatus for these placements if needed. They include:
    1. placing your video on YouTube and maximizing its search engine power
    2. sending links in promotional emails
    3. place the videos in white papers (.pdf’s)
    4. place them on your website
    5. play them at your trade show booth

Using these tips, your next testimonial video should have customers buzzing with excitement regarding your business.