4 Mistakes Businesses Make With Video Content & What You Should Do Instead

Video content is a huge factor in determining if your business video will be viewed.

Reports suggest by 2019, 90% of all web traffic will be video – making it ideal for brands to boost their revenue and marketing strategies. As video content has taken over the advertising world by storm, 54% of viewers want to see more videos.

video content

In fact, 52% of marketing experts say video streams are the best type of content with high ROI.

Not to mention, online shoppers who take advantage of demo videos are more than 1.8 times more likely to make their purchase than those who don’t.

But it takes more than quality video content and marketing to achieve high rates of success.

Knowing what you might be doing wrong can help you discover how to prevent these issues.

You want to get it right – the first time. Check out the common mistakes businesses make with video content and what you should do instead.

Video Content Takes Too Long

Reports claim that 56% of published videos in 2018 are less than 2 minutes long. In fact, videos under 90 seconds see an average retention rate of 53% while videos over thirty minutes only retain 10% of viewers. Not to mention, studies say that the human attention span is about 8 seconds long. So in sum: Keep your videos short.

This has an added benefit of helping your video get found in the search engines. When videos are short, they are more likely to be viewed completely, and this helps in the Google and YouTube algorithms for search.

Focusing On the Wrong Audience

There are a variety of video types to choose from, such as Behind-the-Scenes, Q&A, animated, whiteboard explainers, and so on. So without a proper understanding of your audience, how can you effectively catch their attention? It’s quite simple: Ask them!

Sixty-five percent of marketers note that generating leads and traffic is their biggest challenge, according to HubSpot’s State of Inbound Report. However, when done right, a strategic video campaign can optimize the user’s journey, transform leads to prospects, and guide them through a brand’s funnel of online sales.

Using the Wrong Platforms

When people think of video marketing, they initially think of YouTube. After all, 1 out of 3 Internet users watches YouTube for entertainment purposes. However, that’s not the only place where you’ll find your target audience, as 45% of users watch more than 1 hour of video content on Facebook too.

For example, Facebook Live videos allow you to create video content and share it with a large audience in real-time. So, whether you’re hosting a webinar or want to engage with your followers for a special Behind-the-Scenes, Facebook Live allows you to connect with high-quality video.

Videos That Lack Creativity

Seventy percent of the effectiveness of a video campaign will depend on how creative it is. Whether it is the weak social caption, poor choice in music, or too much text – videos that lack a unique focus won’t succeed. The audience enjoys watching videos that they can relate to as it grabs their attention right away. That’s why it helps to have a bit of an eye-catching storyline to your marketing video.

It’s time for you to examine your video content.

Step up your video marketing strategy by acknowledging these mistakes and taking charge of your video content. Make sure to keep your videos short, inviting, and provide a bit of insight into what your audience will be watching and how it relates to your brand. Just don’t forget to add the hashtags that will allow you to gain an even larger audience for your business.


This article was originated by Jane Dixon, freelance writer.

Video Marketing Weekly from Penrose Productions 08/29/17

Can You Start Video Content Marketing in Cheap and Easy Way?

Here’s the newest version of the Video Marketing Weekly of Penrose Productions.

Cheap and Easy

Sharing video content is a powerful storytelling medium for your business. This applies to promotional campaigns, influential ideas and content efforts. These can all help you create a more satisfying relationship with your audience.

Previously, video content marketing has been an expensive proposition. In our lead article the author shows you how it is possible to minimize your budget.

This week, that lead article in our web compilation is titled “How to Get Started with Video Content Marketing (Without a Blockbuster Budget)”.

Many marketers avoid creating video marketing for one simple reason. That is, it has a reputation for being expensive to produce. The featured article in this week’s Video Marketing Weekly shows you how to start your video content marketing on a smaller budget.

The truth is that producing great content marketing can be incredibly affordable with video.

In the article, the author is clear about the way to make video content marketing outstanding on a modest budget. You can create your marketing videos to promote your product, service or brand at an amazingly low cost.

The author also suggests four question before start planning your video content marketing:

  1. Who is this for?
  2. Why should they watch it (what’s in it for them)?
  3. How will they find it?
  4. What do I want them to do after they watch it?

We have always preached about these foundational steps to video content marketing. You can use these ideas to start producing the video without a big budget. Read the conclusion to our series of eight blog posts here.

If you have decided to make video content marketing a part of your business plan, give us a call.

We would be delighted to put our more than 35 years of video production and video content marketing expertise to work for you, even with a low budget.

We have a great deal of practical experience in helping companies in producing videos that motivate their target user. Our experience in both video and business has made us invaluable to a long list of clients.

At Penrose Productions we are happy to share some excellent articles in these editions of the Video Marketing Weekly. There are many helpful hints and tips contained in them. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy in an affordable and easy way– call us at Penrose Productions: 650-969-8273.