Testimonial Videos for Your Business

A testimonial video can help your company’s bottom line. But it can hurt your business if not done properly.

Testimonial videos can help any business out there wishing to make full use of modern tools to market their business. Video has emerged as one of the most powerful tools for communication in the modern world, and is gaining ground on text-based communication as the preferred mode of sharing information.

For a business, a testimonial video is the perfect way to engage with an audience ready to consume information.

testimonial video

To come up with a truly great testimonial video, keep in mind the following:

  • Tell a story. It’s easy to find a loyal customer to endorse the business, saying how great they appreciated the product/service. However, viewers may find it boring. However, storytelling techniques have never failed to capture the interest of the audience. Find a customer that had a unique challenge for which your business provided a solution, and you’ll be able to connect with viewers instantly.
  • Keep it real. Video is the next best thing to a face to face conversation the audience will have with your business. Keep the testimonial real at all times. Modern viewers are quite adept at spotting scripted scenes, so avoid that. Let the characters express themselves in their own words.
  • Cover everything. Sure, the whole point of the testimonial is to convey how great your business is. However, don’t jump straight into the hard sell with the video. Cover the character’s entire journey, from how they discovered the problem at hand, what led them to your business, the problem solving process, and the results.
  • Use a professional video production service. To be able to capture all these aspects in a 2 to 3 minute video, you will require expert video production and editing services. Anyone can hold the camera and record, but it’s a real professional who can identify the touching points of the video that will best convey the message.
  • Keep it short. Concentration spans are slowly reducing. Most viewers will probably have a few minutes to spare to watch the video. Having the testimonial video go on and on for half an hour is bound to go unwatched. Keep the video short and concise; 4 minutes at the most. However, don’t skip over important talking points in an effort to shorten run time.
  • Be sure to promote the video. Share it with your clients and potential clients. The video is worthless if it isn’t seen by your intended audience. This can happen in a variety of ways, and we can help you create the apparatus for these placements if needed. They include:
    1. placing your video on YouTube and maximizing its search engine power
    2. sending links in promotional emails
    3. place the videos in white papers (.pdf’s)
    4. place them on your website
    5. play them at your trade show booth

Using these tips, your next testimonial video should have customers buzzing with excitement regarding your business.



Final Video Production Chapter for Some True Heroes

Tacoma WA Video Shoot From The 1980s Comes Full Circle.

On Veteran’s Day 2013 in the US, what more fitting way to use video production than to honor some of the great heroes from an earlier generation? We’ve always had a great passion and appreciation for our vets, so back in 1989 when our video production company was young, we took it upon ourselves to send a crew to do a Tacoma, WA video shoot, site of that year’s annual Doolittle’s Raiders reunion.

If you haven’t heard of Doolittle’s Raiders, you’re missing a great story.

This is the saga of 80 men who volunteered for a dangerous mission in the early (and dark) days of 1942. Their mission was to take off from an aircraft carrier and bomb the supposedly invincible Japanese homeland, just 4 & 1/2 months after Pearl Harbor. The mission, although it did little damage, brought a great shot in the arm to the American public at a crucial time.

Many books and movies have been written about the raid, and there have been some video productions in the form of documentaries. One of the big blockbuster movies was the 2001 film “Pearl Harbor.” There are many historical inaccuracies in the movie, especially about the Doolittle Raid. It’s absurd to think that fighter pilots would be converted to bomber pilots for this (or any) mission and they certainly did not return home to Pearl Harbor after bombing Tokyo. But, Hollywood needed to put Ben Affleck over Tokyo to sell tickets, right?

We suggest that you take the time to read more about the Doolittle Raiders. We were blessed to do this Tacoma WA video shoot in remebrance of them. There is much to learn about these true American heroes, their impact, their reunions, and their later lives.

In fact, several of the Raiders did die in the raid and a few captured. There were others that died in action elsewhere later in the war.

While we were at the 1989 reunion, our video production crew was able to capture a number of terrific interviews with these amazing men.

jacob deshazerOne was with a wonderful, humble man who was captured, imprisoned and tortured by the Japanese, and amazingly returned to Japan after the war as a missionary. More information is available about Mr. DeShazer and his remarkable life here.

We recorded this inspirational interview with Jacob DeShazer:

Part of the tradition of the Doolittle Raider reunions is that they do a roll call of all the Raiders, living and dead. It’s a private ceremony, but I have seen video of it.

They have been holding a bottle of 1896 cognac for the final toast when only two Raiders are left. This year, only four Raiders are still alive, they are well into their nineties, and they have decided that enough is enough. They held their final reunion a few days ago (only three were well enough to make the trip), opened the cognac, and drank a toast to their departed brethren.

The final toast was turned into a public event at the US Air Force Museum. This hour-long video shows that final toast. The first 3/4 of the program was dedicated to presenting the history of the raid, and the men who were on it. If you are so inclined, the entire video is very inspiring, but to see just the toast, scroll the video toward the end.  

Here’s to these particular brave and inspiring men and to all our veterans. Thank you for your service!

We’re delighted to have been able to use our video production skills just a tiny bit to share the story of Jacob DeShazer.



Silicon Valley Video: Another Past Client Calls on Penrose

We’ve Recently Produced a Silicon Valley Video for a Client Who Found Us After 20 Years.

As we reported earlier this summer, we had a Silicon valley video production client come back to us after not doing video for 20 years. We’re proud to say that it’s happened again.

A couple of weeks ago, lightning struck a second time and we were called upon by a past (and now current) Silicon Valley video production client. The client had moved on to another firm (or two or three) in the meantime and he remembered us.  But this time they were in a rush.

Judging by their past history as our Silicon Valley video production client, they knew who to call.

sillicon valley video shootThe task was to shoot, edit and output the product video in less than a week. This included narration in both English and Mandarin. Despite the tight deadline of a week, we were able to do the complete production within that time frame. Here we are on location at the client’s office.

So you want to know about the product? Sorry, we’re under NDA and the video was delivered for the client on the web and as a DVD. The company has already featured the video in their booth in Chna.

So if you need a video fast, if you need it good and you want someone to keep your company information to themselves, you’ve come to the right place.

Penrose Productions is the leader of Silicon Valley video production – call today at 650-969-8273

Posted 10/22/13

Video Production: Should you Hire it Out?

Video Production is an Essential Marketing Tactic for Those In Business.

Video production is becoming increasingly important in the marketing mix for businesses of all sizes. In fact, in a Cisco white paper on the future of internet traffic, they say “Globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. This percentage does not include video exchanged through peer-to-peer (P2P) file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2017.”

The marketer who disregards this video trend is doomed to become a dinosaur, regardless of the industry or size of company.

I recently read a fascinating book by Perry Marshall that expands on the widely known 80/20 Theory of Richard Koch. It’s focus is on the implications for sales and marketing.

pareto principleMarshall’s 2013 book “80/20 Sales and Marketing: the Definitive Guide to Working Less and Making More” explores the Pareto Principle and it’s many applications throughout life in general as well as business.

In it Marshall emphasizes the “power curve” and it’s many implications. This graph, for example, shows how 80% of church donations (time and money) come from 20% of the members. 

The same principle applies to the use of one’s time as a business owner, manager, or other position of responsibility. Using this curve/pattern to track important (e.g. high paying) tasks, we find that those fall to the right of the graph where all peak performances are charted.

The message is clear that people should try to operate as efficiently as possible, avoiding low value tasks.

Any good manager knows this and will offload as many chores as possible to be more productive. It’s a basic time management tool. However, the key lies not in how much to offload, but what.

Good managers and business owners don’t waste time on tasks for which they are not excellent.

From a video production perspective, the obvious point is to hire professionals to do that work. While current technology is terrifically affordable and easy to use, managers are still not the best people to do the video production work.

And yet we see it time and again in video production. Managers and business owners who would no sooner empty their own waste basket or paint the offices (or any other task of which they are capable) will try to do video.

Could it be because video production is fun?

Admittedly, we do enjoy our work. But video production, like any serious element of a marketing strategy, must be approached thoughtfully and with understanding. We have this picture of one of our video production shoots on the wall in our office:

video production maui

When new clients see it, the first question is “Is that Maui?” When we answer yes, they always comment, “You got to do video production work in Maui? You are SO lucky!”

Truth be known, when we shot a video for the Napili Kai Beach Club there, it was non-stop from early morning to dusk, for 5 solid days. To quote Steve Erwin (RIP) “we were sweatin’ bullets mate!” The weather was very warm (of course, it’s Hawaii) and we needed to get shots all day while the sun was in different positions and affecting lighting. We had dozens of set-ups and tear downs to capture the many different types of rooms and facilities on he property. Despite appearances, it was not fun…

Often, a company will try doing their own video production once, and when they discover the hassles or low quality, they come to us.

This can be to fix the video production that they tried to do themselves, or because of deadlines, the next video production they do. Tough lesson learned…

We welcome the chance to put managers and business owners back in the “power curve” by taking video production off their plate. We even have a directorial-only service where we direct your video production efforts so you can have the “fun.”

Posted 10/22/13

Silicon Valley Video Editing System Working to Save Trees

State-of-the-art Silicon Valley Video Editing System Being Used to Help Save the Rain Forest.

Through our 31+ years of doing Silicon Valley video editing and production, we’ve come to truly appreciate the broad diversity of projects that we’ve been a part of. We’ve traveled extensively to conduct many of these video shoots and done worldwide video production for many clients.

Projects have ranged from a round the world video production trip for a semiconductor manufacturer, to a Maui video production of a hotel there, to several US nationwide video productions for the folks at CityPass.

silicon valley video editing client Katherine HoldenThis time we won’t be hitting the road, however. The work that we’re going to do is confined to the post production portion of footage already shot in the Amazon rain forest.

We’ve just finished the installation of our new AVID video editing system and the first project is to assist local resident Katherine Holden in her quest to save the rain forests. What makes Katherine unique is that she is a 71 year old woman who is learning to climb huge trees in the rain forests in order to bring consciousness to their dwindling habitat.

Katherine is an amazing woman and she tells us that she has had a love of climbing trees ever since she was a little girl. By her own admission that was more than a few years ago, so to see a woman all rigged up and climbing trees at age 71 is truly an inspiration.

Katherine has already posted several videos of her adventures, and you can see them here on Katherine’s YouTube channel. One particularly interesting short video is a time-lapse of her rigging a bed for sleeping in a tree:

The finished videos we edit in our Silicon Valley video editing facilities will be used in presentations Katherine uses to share her work with the world and to draw attention to the environmental issues in the rain forests.

BTW, Katherine came to us by way of Thumbtack — so glad she did!

See our Thumbtack profile here: Guaranteed Video Production

New AVID Editing System Added for San Francisco Bay Area Video Clients

AVID Editing is Still the Standard for San Francisco Bay Area Video Editing and Throughout the US.

In the San Francisco Bay Area video editing community and throughout the country, AVID edit systems are acknowledged as the standard of the industry. It becomes even more evident as you travel throughout the nation (especially the L.A. production community) that AVID is not just the San Francisco Bay Area video standard, but the national standard as well.

We’ve used AVID edit systems since we made the switch to non-linear editing in the 1990s and ever since then we’ve relied on their products. That’s why it was a no-brainer to add another AVID system to handle our expanding work load.

Our growth is coming in two areas:

  • legacy business (sales, marketing, training, and communication videos for businesses)
  • small business videos (primarily to gain greater search engine visibility).

Because of these expanding areas, we needed to add more edit capacity. While we have never limited ourselves to only doing San Francisco Bay Area video productions, the need is greatest for that geographical region. We look forward to putting it to use for those in other areas of the country (and even the world) as well.

We’re finding that as businesses seek higher search engine rankings through video, they realize that the video is important not just for SEO rankings, but to get customers in the door. So to accomplish this the smart companies wnat a truly professional look. Our new AVID system will contribute to doing that for our clients. And as we’ve pointed out previously, when our web videos are uploaded, we don’t want the clients to feel the need to do any YouTube video editing of their program.

san francisco bay area editing