Video Marketing Weekly from Penrose Productions 2/6/18

The State of Video Marketing in 2018 is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

Video Marketing in 2018

Video marketing in 2018 is only going to get bigger and better. We see this through the various articles we post on every edition of our Video Marketing Weekly.


The lead article this week is titled “The State of Video Marketing in 2018”.

As the author of this lead article says, a video is a powerful form of content that attracts huge amounts of traffic and grabs users’ attention. It helps increase user understanding of products or services and increase sales. It also reduces support queries and increases traffic. People like to see more video from brands in 2018. It convinces them to buy a product or service by watching a brand’s video.

Other agree. Here’s is why Hubspot says you need to begin video marketing in 2018.

Video content is preferred over written content simply because the human brain processes visuals faster than text. In today’s marketing environment, a video is the core focus for the clients as well as businesses.

This article speaks about Vedio Marketing Statistics 2018. In this report they discuss video marketing trends for 2018 And this year, social media platforms are betting big on videos. Statistics in this report say 81% of businesses use video as a marketing tool, 99% of those who already do use video say that they’ll continue to do so in 2018. And 65% of those who don’t currently use video, say they plan to start in 2018.

“Consumers love video”

This research is based on interviews with over 570 marketing professionals and online consumers. The report findings suggest that, if you create quality video content for your specific consumers 83% will be sharing it on the social media platform.

If you have decided to boost your business with video marketing in 2018, call us.

We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.