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Video Marketing Weekly from Penrose Productions 7/3/18

Learn ways to Innovate Video Marketing Campaigns for your brand. Read this week’s  “Video Marketing Weekly.”

Video Marketing Campaigns

We’re pleased to once again bring you another edition of the “Video Marketing Weekly” from Penrose Productions.

The lead article in this edition is titled “5 Ways to Innovate Video Marketing Campaigns.”

Creating video marketing campaigns is a smart way to approach content marketing in 2018 and beyond. It is an excellent way to create content that has a real impact on your viewers. It has an incomparable ability to create emotion-driven sales. Buyers want to feel good about their choice, and video marketing, when done correctly, is a great way to create this feeling.

As the title of the lead article suggests, it gives you five strategies for improving your video marketing campaigns.

Video is a Growing Medium in Marketing.

According to Cisco’s Visual Networking Index, by 2019 about 80% of all traffic on the internet will consist of videos. 81% of customers report that product videos help them make purchasing decisions.

In this article, the author believes that if you want to maximize the value of video, you have to focus on video testimonials. That’s because when people make a purchase, they want social proof from unbiased sources. Testimonials provide just that.

Here is an example of a video testimonial we’ve done for our own company:

In addition to testimonials, the author of the article also promotes the use of animation, humor, and interactivity in your video marketing campaigns.

If you are looking at producing videos for video marketing campaigns, we would be happy to help. We will put our more than three decades of video production and marketing expertise to work for you.

We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. Our experience in both video production and the business world has made us unlike any other Northern California video production company.

At Penrose Productions we are delighted to be able to share some excellent articles in every edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For support with your video marketing campaigns — and to help identify your target viewers for your video marketing — call us at Penrose Productions: 650-969-8273.