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Getting Banned from YouTube: Your Competitor Can Do It

If you think that getting banned from YouTube is difficult, you probably play by the rules and can’t imagine how or why that would happen.

banned from youtubeYou are also being a bit naive. YouTube can be a wonderfully powerful force for businesses of all sizes in sharing their videos with the world in general, and their target audience in particular. Not only is YouTube a free, high quality storage platform for videos, thanks to it’s search parameters it helps those videos to get found. In fact, we’ve helped lots of companies accomplish this.

Think of the sheer size of YouTube:

  • The total number of people who use YouTube – 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day

(statistics thanks to fortunelords.com)

Over the course of its development, YouTube has evolved into a platform with a large set of rules and regulations to be followed by people uploading a video.

A YouTube channel owner has to be aware of the hazards of using this usually reliable marketing asset.

If you have a video channel which supports your website or business, you have to not only be very careful with YouTube policies, but be prepared to defend them. You could get banned from YouTube without any prior notice.

We saw this happen recently when the channel owned by Legal Insurrection was banned from YouTube.

The channel was removed without any prior notice based on third-party claims of copyright infringement. Although these claims were submitted by a political rival, the fact that the channel was banned from YouTube was so complete that even original videos created by the channel owner were banned by YouTube.

Fox News reported this ban on the channel imposed by YouTube, without any notice and can be read in detail here. Despite your political views, the fact that this could happen so quickly, completely and unjustifiably should be a concern for all channel owners.

So this should serve as warning to all YouTube channel owners that they too could be banned from YouTube and a substantial marketing asset eliminated, simply because of a complaint by anyone  – including a competitor.

Therefore, it is important to be extremely careful while uploading your content so your competitors can make no third party complain of copyright infringement or any other irregularity against you. Here are some additional suggestions that you can adhere to in order to stay on the right side of YouTube laws:

Only use content that you own or produced

This is obvious – if you don’t own the video or have the right to do with it as you please, it may get banned from YouTube. the process for your competition to dispute your ownership is very easy, do don’t give them the opportunity. This is the easiest way to get banned from YouTube. The only way that you can use content of others on YouTube is to use videos marked “creative commons.” That gives you the go-ahead to use the footage.

Thumbnails

YouTube gives channel owner the choice of three possible thumbnails, which are random images from the video as it is uploaded. We urge channel owners to use their own custom thumbnails. While deciding the thumbnail for your YouTube video, be careful. A misleading picture which attracts a user to see the video may go undetected by the YouTube algorithm but will surely be picked up by your competitor. Therefore, add relevant thumbnail pictures that apply to the actual content of the video.

Don’t get software to generate traffic

For several years, channel owners could  purchase views, likes and subscribers for their YouTube videos. They have figured that out and now the ability to uncover such trickery, and it will get you banned from YouTube quickly.

Video description

Write a long and ample video description of 500 words or more. Explain your involvement in the creation of the YouTube video. This will cement your ownership claims.

Read the fine print

In order to save you the hassle of trying to restore a channel that has been banned by Youtube, read the fine print before clicking on the “accept” button. Knowing the rules and regulations will make you less probable of breaking them without knowing.

As a subsidiary of Google, YouTube follows the policy of making it very difficult to speak with a real human being.

So it is difficult to rectify the situation if you are banned from YouTube. Our recommendation for a fail-safe solution is to be sure that you have all of your videos backed up on other media. If the worst happens, you can re-upload all of the videos to a new channel. But since you would lose all the prior views, likes, comments, etc. it is best to avoid the situation in the first place.

Postscript

The Legal Insurrection channel has been reinstated after much pressure. But it took a lot of work on the part of the channel owner, something we all want to avoid.

Video Marketing Weekly from Penrose Productions 1/24/17

Here’s this week’s edition of Video Marketing Weekly.

We’ve assembled many articles from around the internet from the past week. Folks are cranking up the dialogue for an exciting year of video marketing. 2017 will be showing lots of new innovations in the field.

artificial intelligenceOn that topic, the lead article for this week’s compilation of articles from around the web is one from MarTech Advisor titled “How Marketers Can Use Experiential AI to Jump Start Video Marketing.” The article begins at a very high level and identifies for example, Saas from Magisto,is a good one and comments that the new platform “uses artificial intelligence to help drive the transition from traditional marketing creative to digital-first, mobile video marketing for businesses of all sizes.”

This certainly only scratches the surface of using AI for video marketing.

Not only will it speed the video creation process but be extremely useful in tracking, serving, and increasing ROI.

But please read over and the various articles and see what you think.

Let us know. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Facebook Videos for Marketing

Can Facebook videos be used along with YouTube and other platforms for marketing?

Video marketing involves knowing where your audience spends most of its time. Then you need to know how to tap into that audience. In the age of social media, social media platforms are numerous. But your potential customers probably favor one or two over the others. If you are a business that has clients who frequent social media platforms (and that’s almost everyone nowadays) you need to be sure to reach them where they hang out.

This is particularly true in the area of video marketing.

For example, you shouldn’t be posting Facebook videos when trying to show off your product or service for industrial uses. Your target market does not look there for what you have to offer.

facebook or youtube

One of the most successful video marketers is Gary Vaynerchuk. He got his fame and fortune with videos where he tastes and recommends (and coincidentally – not! – sells) wine. He points out in his article that if you want to do Facebook video marketing, you need to embed your videos directly on Facebook.

If your customers hang out on Facebook, you need to take this advice to heart.

The Facebook video algorithm picks videos to show and suggest that keep people on the Facebook platform. Facebook does not look kindly on links YouTube videos posted on their pages. Instead, they favor Facebook videos posted directly on Facebook. Those are given a higher preference than any other metric – images, outbound links, status updates etc. So you can see that Facebook is doing whatever it can to keep users on Facebook, rather than links that send the viewer off their site.

So if you want your video to get exposure and possibly go viral, you need to upload Facebook videos directly to Facebook rather than link to videos off that platform.

Further, as a video marketer, you need to harness the power of this increased preference for videos on Facebook by interacting with your audience using those native Facebook videos. Facebook also has powerful user data that you can use to target your niche audience using sponsored ads. By using targeting options such age, gender, location, interests etc. you can tap into users that are most likely to need your brand or service. As a result, you are automatically increasing your engagement. This happens because folks that are interested in your brand are more likely to share and interact with your videos.

This gives you the maximum bang for your advertising and video marketing buck.

Marketing Videos: what is the ideal length?

Marketing videos are victims of short attention spans.

When considering the length of your marketing video it is vital to keep in mind that the average internet user has an ever-decreasing attention span and lots of distractions which stop them from focusing on any one thing for a long period of time. A study from SumoMe that looked at 650,000 user sessions concluded that only 20% of people actually read articles from start to finish.

That means that your readers are figuratively running for the exits well before they have finished reading your article.

run for the exit

Wistia – a leading video hosting company – conducted a similar study for videos hosted on their platform to find out the relationship between video length and viewer engagement.

Video Length vs. Engagement

Wisita looked at data for 564,710 video and more than 1.2 billion video plays to come up with the following conclusions:

Ideal Marketing Video Length

Engagement is steady for videos up to 2 minutes which means that on average, a 90-second video will have similar engagement as a 30-second video. So, during marketing video production, you should not worry about the length as long as it is under 2 minutes.

After 2 minutes, engagement seems to drop off significantly with every second, and the correlation between video length vs. engagement shows an exponential decay. So, if your video is exceeding 2 minutes you are probably better off cutting it down to under 2 minutes.

The exponential decay starts to level off after the 6-minute mark and the engagement is steady for videos between 6 minutes and 12 minutes. In this case, it is entirely up to you to decide whether to longer or shorter based on your audience and content.

Marketing videos should be under 2 minutes if possible.

To sum it up, the ideal video length depends entirely on the viewer, the context, and the quality of production, but it is best to keep your videos under 2 minutes when you are just starting out.

Silicon Valley Video Production “Best of 2016” Thumbtack Award to Penrose Productions

Silicon Valley video production company Penrose Productions has once again been awarded the “Best of…” Award from Thumbtack, this time for 2016.

Thumbtack is a vendor-customer matching online service well known on the web.

This honor is another mountaintop experience for Penrose Productions as they keep on offering high quality Silicon Valley video production to clients. Penrose Productions keeps on racking up their many other video production awards.

Everyone knows that the key to thriving business communication and marketing these days is web video.

Now is the time for online video, whether internally or externally oriented, Penrose Productions is capable of meeting all your Silicon Valley video production needs.

Thumbtack best of 2016The Thumbtack Best of 2016 award is method for determining the best experts on this internet listing site who have earned great reviews from their clients, not just for Silicon Valley video production but throughout their service offerings. Penrose Productions earned this award as a result of the overwhelming votes of confidence from many customers. Penrose Productions received stacks of actual Thumbtack client reviews, all of which were perfect 5 stars.

The 2016 awards went to experts from a varied selection of backgrounds. 40 percent of the awards went to home service experts, while 30 percent are events experts. 40% of the awards come from the eastern part of the country and 30% are from the western part. 60% of the winners have been on Thumbtack for one to two years.

Penrose Productions has been in business for nearly 35 years.

The dedication of Penrose Productions to work done well without excuses has earned them a well-deserved status of excellence among Silicon Valley videographers. In the area of video production, no other firm can match their work. From videography, lighting, audio to editing, Penrose Productions ensures that their customers are happy with their final video — in fact the company guarantees their work. They are professional and easy to work with and most of all, they know how to treat their clients well.

Penrose Productions is able to do  exactly what the customer wants regardless of their budget and time constraints. Throughout the proces Penrose Productions has an amazing ability to create an effective video. They make sure that each customer feels comfortable in front of the camera or behind it.

For those looking for a Silicon Valley video production company that esamines their plans from a client perspective, Penrose Producitons is the answer,

Penrose is your top Silicon Valley video production company as their perfect 5-star ratings attest, The company exceeds their client objectives, even as they focus on their target audience. It’s hard to imaging a Silicon Valley video production client that can not benefit from Penrose Productions’ video services.

This Silicon Valley video production company has been meetiong the marketing, video and communication needs of organizations the Silicon Valley and all over the world for nearly 35 years.

The company excels in all fields of video production. With their decades of experience and full refund assurance, it’s not a surprise that Penrose Productions earned the Coveted Thumbtack “Best of” Award of 2016.

PowerPoint as an Animation Tool

PowerPoint can be an effective animation tool in business videos.

powerpoint

Gone are the days when PowerPoint was associated with college presentations and school tutorials. Today, a lot of marketers link the mighty tool with their day to day routines, and we see that PowerPoint presentations are staples of meeting and presentations.

But the flexibility of PowerPoint can be leveraged to create animations in videos that do a great job of explaining concepts that might otherwise be difficult to understand.

We recently undertook some San Jose video production work for a client. When we did a pair of marketing videos for Sphere3D’s Overland Storage Division, we were given the tough job of explaining their shareable storage concept. But the budget was not there to create elaborate 3D graphics. Here is one of the videos we created for them (another shorter version was also created that eliminated about 1/3 of this version):

Benefit #1 – Saving Time and Money

A major benefit in using PowerPoint over many other complicated tools is that we are able to save clients’ and developers’ time. Marketing videos using PowerPoint is a relatively simple and fast method of demonstrating concepts. In a matter of few short minutes, you will be able to connect huge volumes of data. Above all, a single presentation will be sufficient to showcase product details, images, tutorials and much more.

Benefit #2 – Visually Compelling

Visual information is a key selling point in PowerPoint videos. According to a recent study, marketing videos with unique visual content are likely to attract more audiences than the rest. Moving on, you can demonstrate critical benefits of your service or product in an attractive and convenient form. Visually compelling slides can be very worthwhile as they explain concepts not easily understood by others.

Benefit #3 – Professionalism

Last but certainly not least, the use of graphics serves to to enhance the professional reputation of our clients. PowerPoint presentations can be so much more than simple word slides, and these graphics show it.

Microsoft PowerPoint can be downloaded here, of course, but it has a steep learning curve to use its features fully, especially when it comes to 2D animation that tells a great story on video. Why not hire the experts at Penrose Productions instead?

New Approach to Review Videos for Rankings

Review videos can be short and sweet and still get on the first page of Google organic listings.

We’re trying a new approach to review videos for our local clients and it seems to be working well. The key is to get our review videos onto the first page of the Google organic listings.

Anyone interested in internet marketing should know that you MUST be on the first page of Google if you want to get found by people searching. 92% of people never move to page 2 and beyond.

We’ve written earlier about the positive impact that a company’s review videos can have on their marketing experts. And review videos fill a valuable niche when people search for a company and reviews about those companies. Or they may even search for a particular company name, plus the word “review.”

Our new approach is to do videos that each feature one review from a client’s Yelp page, Google page, web page, etc. and wrap an intro and close.

These review videos, while short, sweet and to the point, can be optimized correctly and by using our “review video magic” the video can show up on page 1 of the organic listings, not just the video search listings. Here is an example of the latest video that we did that got us ranked on page 1 overnight:

We just put this up for ourselves a day ago and it’s on page 1 of Google’s organic search already for “Silicon Valley video production company review.”

Similarly, if one were interested in our company specifically and searches for Penrose Productions + “review” we also show up on the first page of the Google organic listings.

We will continue to test other videos with other terms and report back.

But we’re very optimistic that this will be a windfall for our clients once we post these video reviews.

If you would like a chance to see what these review videos can do to get your business found on the internet and drive people through the door, please give us a call at 650-969-8273

Thanks and Happy New Year!

 

 

 

 

 

Short Form Videos: 3 Reasons Why You Need Them in Your Marketing Efforts

Short form videos can help conquer a compelling marketing problem in this day and age.

You have undoubtedly heard that a picture is worth a thousand words, which is correct, and then some. After all, the human brain is wired to process visual information far faster than text; 60,000 times faster actually! This is amply demonstrated in our collective preference for all things visual. We love watching movies, enjoy art, and seeing an event first hand is always more interesting than reading about it in the paper. So if you are reading around a thousand words for every picture you see, try imagining what your brain must be interpreting at 30 frames per second!

short form videoThis is probably why videos are becoming ever more popular a medium for consuming information. In fact 2015 has been called the year of video marketing as more and more brands are making video an integral part of their marketing strategy. Study after study is proving just how important video is. For instance, video is expected to account for 79% of all internet traffic by 2019 according to Cisco. As many as 52% marketers are also already admitting that video content offers better ROI than all other methods. Similarly, both B2B and B2C marketers proclaim that video marketing performed the best on social media.

Among the different types of videos that are available, short form videos have become increasingly popular in the past few years.

And short form videos are…?

Any video which is less than 10 minutes in length is a short form video, although its exact definition and length are a much debated topic. The hugely popular site Instagram recently added videos to their platform which allow users to upload videos which are 3 to 15 seconds in length. So popular were these formats that 1 million new Instavids were uploaded to Instagram within 24 hours of launching their video service! Likewise, the 6 second long Vines have also been well received by the online community. These trends highlight the change in the digital landscape; Youtube is no longer the go to de-facto destination for watching videos, as these platforms are also getting attention.

So, if you still aren’t sold on the importance of short form videos, here are 3 reasons which will convince you otherwise:

#1: Short form videos are all the rage on social media…

…as evidenced by the fact that Facebook owns Instagram, and Vine belongs to Twitter. Truth be told, you can produce some very creative videos which are 15 or even just 6 seconds long. Short form videos also break the viewers out of the monotony of long pieces, and provide them something short, sudden and interesting for a change. Shorter videos are easier to watch on slow connections and are quickly shared as well, making them perfect for social media.

#2: More people are on smart phones now:

According to metrics firm Ooyala, 44% of all video viewings happened on a mobile device in the second quarter of 2015, this is a 74% increase over last year. The study also found that short form videos were being viewed 67% more on mobile devices than tablets, TVs or desktops. Short form videos ability to present information quickly allows people to watch them on the go, making them ideal for mobile devices.

#3: Short form videos present many creative avenues:

Showcase a new product, tell your viewers about a new event, or give them a quick behind the scenes tour, short form videos are perfect for a plethora of different marketing tactics!

Let’s face it, attention spans are getting shorter each year.

As visual content is typically heavy on the bytes, it was hindered by the lack of availability of high bandwidth; which thankfully is no longer a problem. While short form videos are doing great, it is worth noting that the real trick lies in understanding the audience and providing them with an entertaining solution, while respecting their time.

Interested in exploring how short form videos can transform your business? Let’s get the ball rolling- call Penrose Productions today!

Parth Misra for Penrose Productions

New Free Stock Footage Source

Free stock footage site just opened for personal and commercial video productions.

As we’ve mentioned in the past, business videos get a real deal if they can use free stock footage rather than pay for a crew to shoot it new. Many times you can practically get away without shooting a specific scene to underscore your point. This cutaway (or B-roll) footage can just convey the “feeling” for what is being said rather than specifically illustrating your point.

Here is an example of one of our videos that includes stock footage:

Rather than shoot any of this footage, the video is created entirely from live action and animated stock footage.

New we see that there is a new company that is giving away stock footage for free. We’ve yet to see what the catch is, so we suggest you take advantage of the source while it is still free. The license information indicates that you can download the footage for free and use it personally or commercially.

pexels videos.jpg

Because the video portion of the site is new, there is not an excess of free stock footage, at least as pertains to video.

However, the site has had free photos available for awhile, and there are lots of free stock photos there.

So use Pexels for stock footage if you find something to your liking — you can’t beat the price. It is free stock footage, after all.

Get Me on Page 1 of Google

Today’s business people always seem ask, “Can you get me on page 1 of Google?”

Frankly the short answer is that yes we can. It’s all a matter of what you want to get to page one of Google for. What keywords will help people to find you when they search for your product or service?

As we’ve pointed out in an earlier blog post on review videos, when new clients evaluate a business or product that they are not familiar with, they’ll often look for reviews of that business or product. While some will go directly to Google Plus or Yelp or some other review site, often they will do a simple Google search which includes this information:

  • city and/or other location name
  • business or service type
  • followed by the word “review”

Will customers discover your business if they search using that keyword phrase?

One of the quickest ways to say yes to “Get me on page 1 of Google” is to have a review video.

92% of Google searches never get past the first page, so when clients say “get me on page 1 of Google” they are asking a very relevant question. A business MUST be ranked on the first page of the search results. And once you are on that front page, a terrific way to get found is to have a video there. The YouTube thumbnail that shows on the page truly makes your video stand out from the rest of the text-based entries on the page.

get me on page 1 of google

Review videos are a terrific way to get your business viewed in a good light also. For the business that may have some negative reviews online, the review videos will of course feature only the very top reviews. The videos are completely accurate but naturally do not highlight the negative.

Recently I did a video to answer the request of how to get me on page 1 of Google and have posted it here.

As mentioned in the video, since we are the specialists at getting videos ranked onto page 1, we’re looking forward to doing it for you. Your yearning to get me on page 1 of Google will be satisfied – guaranteed!

To get YOUR review video produced and ranked onto page 1 of Google, it’s actually cheaper than you think. To learn more, look at what we do here at Penrose Productions. To get us to get your video ranked in the search engines, give us a call at 650-969-8273.