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Video Marketing Weekly from Penrose Productions 2/13/18

Use of Videos in Property Marketing is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

video in property marketing

This week we have another great compilation of articles about the use of video marketing on the internet.

The lead article this week is titled “3 reasons to use video in property marketing.”

Have you considered the use of videos in property marketing? To give you the understanding of what you can accomplish when creating property videos, video marketing is yet another way to do this.

This article is written by an author from an Australian video company, but the principle applies to the US as well. He or she is right in saying that showing videos in property marketing is a growing trend and can really help sell homes.

Video has quickly become a vital marketing tool for businesses of all kinds. It is the quickest way to share information. It’s not just fast, it’s emotional and convincing. In this article, the author shares 3 reasons to use videos in property marketing. He also explores how we can attract more buyers and sellers for our businesses.

Using Videos to Advertise Real Estate – Videos in Property Marketing

We must admit that we disagree with the author on one point. When he or she says “I like to include a mini agent-vendor interview where necessary, and also include some narration from the agent throughout the video. This is where the agent can really delve into the main drawcards and create immediate attraction from the browsing buyers” we are not in agreement.

We think this is a bad idea for creating an appealing video for the property. Using agents to do narration looks amateurish – because it is. If you want the video to look and sound great, have the agent write the script to include important selling points about the property. But have a professional narrator add his or her voice.

The only advantage of having the agent do the narration is to pander to the agent. For the video company, this may well get future video production business from that agent. But it’s not aesthetically correct.

Videos in property video marketing are one of the best ways to appeal to the potential customers. Poor video marketing methods can turn off a buyer or seller just as soon as they see it.

Whether you are looking at doing videos in property marketing or not, we would be delighted to put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your live video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world. As experts in aiding businesses aiming for terrific video content, we should be your first stop.

Get in touch with us to help you define and determine the targets for your future video content marketing.

We also help you define video marketing strategies and how to appeal to your target clients.

There are several other excellent articles in this edition of the Video Marketing Weekly. Please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free, with our compliments.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 1/30/18

Success with Live Video is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

success with live video

Live video streaming has become an influential force in the world of digital marketing. Live video helps you to get in touch with your audience in real-time. It allows you to interact with your audience and be able to become a part of the conversation with them– live.

This is an important part of any content strategy.

The lead article this week is titled “2018 State of Social Report – Success with Live Video”.

This article says success with this tactic yields some very interesting insights. While success with live video is not easy to accomplish, it seems from their article that success does not depend on the frequency of  output. They conclude that success with live video seems to come from the relevance of content, something we have always maintained.

If you want to appeal to your audience, you need to have a clear idea of who they are and what they want. This applies, whether you are looking for success with videos that are webcast live, or pre-recorded and edited ones. See our earlier blog post on the topic

“Live Video is a Growing Trend”

As per this “State of Social Report 2018,” its use is growing year over year. Their research is based on interviews with over 1,700 social media marketers. Live video is six times more effective than non-live videos according to reports published by Facebook. By using this technique, you share your face, your voice, expressions and answer questions live. This builds confidence and creates an environment of transparency.

A word of caution, however. Live video is not an efficient medium if you only have a small audience. It can take a very long time for a small company to ever get traction, if at all.

While you can post a recording of the video later, the impact and novelty of live video is best expoited when you have lots of clients (or potential clients) watching live.

When you integrate live video into your sales and marketing process your customer gets what they want – if you give it to them. So live video has become one of the most effective ways to stand out and connect with an audience. It quickly conveys meaning and emotion.

Whether you are looking at doing live video or pre-recorded ones, we would be delighted to put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your live video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their live video content marketing efforts, we should be your first stop.

Get in touch with us to help you define and determine the targets for your future video content marketing as well as strategies on how to appeal to them.

There are several other excellent articles in this edition of the Video Marketing Weekly. So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 1/23/18

Quality Video Content is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

Quality Video Content

Video is a powerful storytelling tool. It is an incredible way to create new and interesting ideas and information. Quality video content drives viewers into deeper, more satisfying relationships 0between your brand and its audience.

If you are a just a beginner, here are some terrific tips for starters.

The lead article this week is titled ” 5 Tips for Creating Quality Video Content Even If You’re Clueless How to Begin”.

This article focused on the area of self-promotional live-streaming videos. However, the principles are the same for creating quality video content with pre-recorded video. To have a successful video, you always want to define your audience and give them what they want. We emphasized that the failure to define your audience was the #1 mistake that dooms video projects.

Keep Your Video Short.

Shorter videos can lead to more complete views, which Google and YouTube love for SEO. But more importantly, it suits our busy lives, brief attention spans and the need to consume content easily and quickly. If every live-video content is in 10- to 15-minute chunks, you should know precisely what you want to talk about. If you want people to watch your videos, especially more than one, keep them short.

About 75 Million people in the U.S. watch online videos every day. By 2019, internet video traffic will account for 80% of all consumer internet traffic. So, If your content doesn’t grab their interest within first few seconds, then there is probably no chance they will continue to watch or read what you have to say.

If you have decided to make quality video content a part of your business marketing plan, give us a call. We would be happy to put our more than 3 decades of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your quality video content marketing — and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 01/09/18

Way to Boost Your Video Marketing Campaign with User-Generated Content in this Week’s Video Marketing Weekly.

User-Generated Content

User-generated content is the focus of the lead article in this week’s edition of the Video Marketing Weekly from Penrose Productions.

Basically, it is content that is created by the user. In the case of a video production, user-generated video content is a customer recorded a video. It can be recorded in the home or office using a webcam, handi-cam, smartphone or tablet. After completion, this user-generated contenct can be embeddedappear on your website, blog or social media instantly.

In this article, the author explains the different types of user-generated video content, and how you can implement them to your video marketing strategy.

User-generated videos are not necessarily attractive, but they’re real, raw and difficult to manipulate.

The simplicity – and the sheer honesty – of these videos is what sets them apart from other marketing tactics. And it’s been shown to give a proven boost to businesses across multiple industries.

User-generated video content is extremely helpful for your business. Customers don’t trust brands, but they do feel willing to trust other customers or online reviewers. Implementing user-generated video content on your website makes it possible for customers to get “second opinions” on your products without leaving your site. This content keeps customers on your site and increases the likelihood of them purchasing your products and trusting your brand.

User-Generated Video Content is a Great Marketing Tool for 2018

User-Generated Video Content is Rising. Here are some statistics for your consideration from Youtube: 72 Hours of video are uploaded to YouTube every 60 seconds. 85% of the US internet audience watches videos online. Over half of video content is viewed on mobile. 92 percent of mobile video viewers share videos with others.

So why are you waiting?

We would be delighted to put our more than 36 years of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their video content marketing efforts, we should be your first stop.

Get in touch with us to help you define and determine the targets, strategies and audiences for your future video content marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly. So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/26/17

An article on background music headlines this week’s edition of the Video Marketing Weekly from Penrose Productions.

background music

Here’s the final edition of the Video Marketing Weekly, and it’s a good one. These articles from around the web cover a very diverse group of topics related to video marketing.

The lead article this week is titled “10 Awesome Places to Find Background Music for Video”.

Background music is one of the most important parts of a video and can drive very emotional responses. If your viewer has a connection to your message or content, then they will be naturally want to hear your story. This can really deepen their relationship with your brand.

But background music is often overlooked when creating video content.

In order to truly create a professional looking video, the to use music it must be edited in skillfully. That’s where we can help. As video professionals, we can edit the music seamlessly into the video so that it:

  • Starts and stops at the right time.
  • Fades up at the beginning of the video and fades down at the end of the video instead of abruptly stopping.
  • Volume levels are appropriate for the viewer/listener, especially if there is dialogue or narration.

We would be excited to help you to create a video content with excellent background music. We can help immensely by steering you into the process.

Moreover, 36 years making business video production,s we have tons of practical expertise in helping companies in developing just the best technique to inspire their target customer. Our experience in both video and business has advanced our credibility.

As experts in aiding businesses that want to aim in the right direction for their video content marketing efforts, we should be your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future video content marketing.

For creating unique video content with decent background music — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/12/17

This week the Video Marketing Weekly leads with an excellent article about content marketing for video.

content marketing

Content marketing through video is turning into one of the most important sales and marketing tools available today. It’s been noted often that people want to watch a video more than just about anything else on the web. This is because vieweing promotes greater retention of information than just reading it.

We wrote about this in our earlier blog post.

The lead article this week is titled “Video Marketing: The New King Of Content”.

This author says, “Video increases organic traffic and conversion” and we would agree. Top social media platforms are going all-in on video for content marketing. The author also points out that Facebook is actively pushing video content to new levels.

On Facebook people watch more than 100 million hours of video per day. This is the best way to increase engagement on Facebook and you can use this improve your business advertising for your target viewers.

The market wants more video content.

The writer gives us a demographic that 43% of people hoping that marketers will use videos even more in the future. We believe that it will be increasing daily. If you want to increase your sales and enhance customer engagement, then video content marketing is the right choice.

Here are some statistics for your consideration. About 75 Million people in the U.S. watch online videos every day. By 2019, internet video traffic will account for 80% of all consumer internet traffic. When merely mentioning the word ‘video’ in an email subject line, statistics show that the click-through rate increased by 13%. So why are you waiting?

We would be delighted to put our more than 35 years of video production and content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video and business has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their video content marketing efforts, we should be your first stop.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future video content marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly. So please be sure to look them over. There are many helpful of hints and tips contained in there. Its free.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 9/26/17

Facebook Video Ads are the topic of the lead article on this week’s Video Marketing Weekly from Penrose Productions.

facebook video ads

If you want to know how to reach out your sales funnels to the masses through the video pay attention. This article will explain to you the best ways to move potential customers through three stages of the decision-making process by serving the right video at the right time.

For a definition of sales funnels, please see an earlier blog post on our blog.

The lead article is titled “How to Use Facebook Video Ads to Move People Through Your Sales Funnel”

The author shares that Facebook popularity is increasing, and users watch more than 100 million hours of video per day. So you can use this information to promote your business to your target audiences.

Facebook video ads are Facebook advertisements in the format of videos.

Instead of writing out a blurb of text and/or uploading an image, you’ll need to contact with professional video production house, or use an already existing video to upload to Facebook. The video isn’t just trending on Facebook, it’s a technique that works to convert and engage your target audience.

We would love to put our 35+ years of video production and marketing experience to work for you.

So be sure to let us know if we can help you to use your Facebook video ads to move people through your sales funnel.

More than our 3+ decades in video production and marketing, we have lots of expertise helping businesses profession use their best marketing approach to attract their viewers. Our experience in both video and business has earned us the knowledge and ability to obtain businesses pointed in the right instructions for their video efforts for their sales funnels.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful hints and tips contained in there.

For assistance with your video marketing strategy — and to identify your target audience for your sales funnel — call us at Penrose Productions: 650-969-8273

Impact of Online Video

Online video has a terrific impact. 

The internet has created great waves of changes that rippled through every aspect of human life. In the business sector alone, technology played a great role in the shift of marketing strategies used to promote a product or a service. The internet in general and online videos in particular have replaced the traditional advertising uses of TV, radio and print. With millions of people using the internet at any given time, it is definitely the biggest market any business can take advantage of. A lot of promotional strategies are being made online to get exposure for all types of companies.

Online video marketing is becoming one of the best ways to promote a business.

online videoRecent research shows that online videos are getting more and more popular. YouTube, Vimeo, and Dailymotion are but a few of the various video hosting sites available on the web where companies can upload their videos and have potential customers watch them with a single click.

Statistics show that these online videos can be very powerful sales tools.

  1. Video in an email leads to a 200 – 300% increase in click-through rates.
  2. After watching a video, 64% of users are more likely to buy a product online.
  3. 50% of executives look for more information after seeing a product/service in an online video.
  4. 86% of colleges and universities have a presence on You Tube.
  5. 65% of marketers plan to increase their mobile ad budgets to account for video.
  6. 87% of online marketers use video content.
  7. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 75% report positive results to their ROI.
  8. 75% of online video viewers have interacted with an online video ad this month.

Importance of Online Video Marketing

The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes. Here are the top 5 benefits of Online Video Marketing.

1.  People enjoy online videos

A great many people favor watching recordings over reading text. In this fast paced world it is typically much easier to have a video load up rather than having to skim through a written article to gather information. With user controls on the videos enabled, users can even skim through online videos to get the information they need. And with the better interaction of videos, users typically remain on a site two minutes longer than sites without online videos.

2. Accessible On Demand

One motivation behind why there is more online video watchers compared with TV commercials is that the previous online recordings are constantly accessible on request. In the event that a viewer likes the video, he or she can share and download them. TV ads are only accessible during the program on which they air is live (or recorded). It is much simpler to click a link or image to access the online video.

3. Reasonable

Present day innovation has made online marketing videos less expensive and simpler to create. Cheaper cameras and easy to use editing programs make the video production process much less expensive than in pre-HD days.

4. Expanding Traffic and Conversion

Because of its appeal, online videos can go viral and get exposure much more quickly than text based information about your business.

5. High Rankings in Search Engine Results

Since Google and other search engines now incorporate online videos in their search algorithms, ranking in the search engines can be done more easily with video – if done properly. We addressed this topic in our blog years ago. 

To break out of the pack, online videos need to address audience needs.

Creating a fancy, hilarious online video that goes viral is a great goal, but just because videos gets lots of views, it does not mean that the companies that created them are turning those views into profits. The key is to be sure to target the right viewers. If you identify your correct target audience, you can uniquely get your sales message across to those clients who will actually send you money for your product of service.

And isn’t that what all our marketing efforts should be about?

Video Marketing Weekly from Penrose Productions 3/28/17

Live video is emerging as a terrific way for business owners and service providers to connect with their audiences.

live videoThere are a number of platforms that offer this option, including YouTube, Facebook  and Twitter.

This week in our edition of Video Marketing Weekly, the lead article focuses on the rapidly growing area of live video.

Live video is a huge opportunity for sellers to connect with their potential market. In this lead article, the authors share about 10 of the Top Live Video Influencers to Follow.

Kevin Hart is one of those top 10 but not for reasons you might think.

This article is worth a look if you are trying to target a national or international audience, rather than targeting just a local audience.

If your customers must come into your brick and mortar business, live video is not advised for you. Live video can be a factor that helps you market, but due to your limited audience, your efforts will rely largely on recordings of those live video clips that you record.

 

We would be delighted to help you develop a strategy for using live video to appeal to a nationwide audience.

We can also create a hybrid strategy of live/recorded videos to appeal to a local market if that is your target area.

Over our 35+ years in video production and marketing, we have extensive of experience helping businesses create the right approach and appeal to their audience. Our expertise in both video and business has earned us the understanding and ability to get companies aimed in the right direction for their video marketing efforts.

We exist as a company to be able to put our over 3 decades of video production and marketing experience to work for clients at companies of all sizes.

Get in touch with us so we can help you understand the targets, strategies and audiences for your future video marketing needs.

By the way, there are many other interesting articles in this edition of the Video Marketing Weekly, so please be sure to check them out. There are lots of helpful of hints and tips contained in there.

Call us at Penrose Productions: 650-969-8273.

The First Goal of Your Marketing Email

Precisely What is the First Goal for Sending Out a Marketing Email to Your List?

marketing emailOur staff not too long ago asked a group of small business owners who use marketing email the following: “At the time you transmit an email to your list, exactly what is your primary goal?”

Some of the responses we obtained were …

– To get readers to open it

– To get viewers to GO THROUGH it

– To supply some valuable information

– To build connection

– To sell a product line

These are all pretty good answers …

But they’re also all BAD replies.

Of course you would like them to open the e mail, read the web mail, develop some connection, possibly present some helpful data, but not one of these are your primary goal.

So exactly what is?

To get the CLICK.

That’s it.

Everything else in your marketing email is just in support of that foremost intention, getting these people to click on the link you transmit to them. This forwards them down your sales funnel and helps bring in more business. Not every subscriber will be in need of what you are writing about, but to increase their chance to self-select as they travel into your funnel, you must initially secure the CLICK.

Ideally, you want to guide your list to click your links as if (please pardon the expression) mind-numbed robots.

You want them to click automatically – without any thinking – since it is what they consistently do when they open your web mails.

You do not need to sell the services or product. The sales page or video presentation you direct them to should do this for you.

You don’t want to explain to them each thing about the blog post you’re delivering them to. The post will do that for you.

Your purpose is simply to get the click.

How Can You Improve the Click-through Rate of Your Marketing Email?

People will like you and TRUST you if you give them great info that helps them. Clicking the link is just a natural extension of that.

You might give them a really useful tip on what drives super targeted traffic, but to learn how to do it, they must click the link. You haven’t actually sold that product or service in the email, but you have sold them on the method. The product or service is simply an easy shortcut to using that method to get the result.

Don’t always send them to sales letters; send them to fun stuff, too. Try sharing it with your list. Remember, you want to get them in the habit of automatically clicking your links.

Now and then surprise them with something free. For example, your email tells them a method to build their list using Facebook. You send them to a link that will give them 5 more list building methods. And when they click the link, they see a very short sales page offering the product for FREE. How much do you think they love you right then? And what are the odds they will click more of your links in the future, just in case there’s something else for free on the other side?

Of course, your list and your particular niche could necessitate slightly different approaches. But bottom line, your key, number one intent of email marketing is ALWAYS to obtain the click.

Because the more trained your list is to click, the more income you will generate in the long run.

Want to find out more about email marketing and sales funnels?

Phone us at 650-969-8273 or check out our email services online and our people can advise you just how we can serve to help you get started.