An interesting article on marketing strategy headlines this week’s Video Marketing Weekly from Penrose Productions.
As always, we’ve gathered a collection of articles from various online sources about video marketing for the past week. This weekly collection gives you a great way to boost your awareness of video marketing and how it can be used to further your marketing strategy.
The lead article is titled “5 Things You Should Know About the New Age of Video Marketing.”
In this article, the author extensively quotes the co-founder and CEO of Charfen. He insists that in order to aid your marketing strategy, your videos must be:
2. Easy to consume
4. Achieves high conversion rates
5. Optimized for sharing
Under the second point, the author defines what he means by “easy to consume.: By that he means they must be short. He gives prime importance to the length of the video and good quality video content. He advises us that “For your video content, stick to the sweet-spot of two-to-three minutes.”
We heartily agree, that quantity and quality of your videos make them a key part of your marketing strategy.
Because your video is a reflection of your product. Good quality video content can win the customer mind.
Under point #1, he says that customers are bored by seeing the same type of advertisements repeatedly. You have to think an alternative to spice up your message with your videos.0
We would be delighted to help you to create a powerful video marketing strategy. We can help immensely by leading you into the process.
During our over 3 decades making business video productions, we have tons of expertise in helping companies develop the best way to inspire their target customer. We also are able to temper our video production experience with an MBA perspective with years of experience in industry.
As a result, this uniquely qualifies us to help develop videos that promote and compliment your marketing strategy.
In addition, there are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful hints and tips contained in there.