Video Marketing Weekly from Penrose Productions 7/10/18

Learn the Video Production Techniques for your Marketing. Read this week’s  “Video Marketing Weekly.”

video production techniques

Are you wondering how to learn video production techniques for creating better videos for the web? You can learn a lot from the various posts and articles in this “Video Marketing Weekly” edition.

The lead article in our latest edition is “The Best Video Production Techniques for Your Marketing Video: What to Consider.”

There are some basic video production techniques that you have to know in order to get started in the field of video marketing production. In this article, the author reviews several techniques that instantly improve the production quality of your marketing videos. As a result, those marketing videos will get a nice little boost in search engines as well as viewer engagement.

You will find some great video production techniques for improving your video productions, as the title suggests.

Here are a few things to consider when trying to put these video production techniques to use for your company.

One example is to avoid shaky footage. To do so, your camera should be on a tripod or other stabilizing device. For stable, static shots, you need that support. However, certain “shakey” footage can be seen as artistic. However, this footage is rarely successful unless pre-planned. So shakey does not mean random.

The author also discusses how to shots to convey anxiety or tension. He also discusses some excellent techniques like whip pans and whip zooms and using vertical shots.

If you are wondering how to get quality video production with well-prepared and organized techniques, we would be happy to help.

We have been producing business videos in Silicon Valley and throughout the world since 1981. Let us put our nearly four decades of video production and marketing expertise to work for you. We would be delighted to help you figure it all out.

For support with your video marketing — and to help identify your target viewers for your video marketing — call us at Penrose Productions: 650-969-8273.


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