Have you ever watched a video on social media and been tempted to visit their website to learn more about what the company does or sells? Promotional videos like the ones you’ve watched have become an integral part of marketing campaigns as they grab the viewers’ attention and create a sense of curiosity. 

Video plays a significant role in the way businesses market their products and services today. Moreover, with the evolution of technology, almost everyone can view videos across different media, which makes video a vital form of communication for businesses to leverage.

Video production depends on a crew with one or more video cameras recording video. It seems obvious. But is it true? There have been exceptions to this for quite a while. Think of animated videos, or doodle/explainer videos, or even videos edited together from still photos or stock footage. No video crew is required there, of course. But how amazing would it be to have actual HD video recorded without an expensive video crew on-site? That's what we offer at Penrose Productions with our latest service. We can now remotely direct a video shoot at almost any location in the world. And it's…

In the contemporary world, videos are one of the most trending and influential forms of marketing. From brand awareness to product demos, videos are a great medium to hold the viewer’s attention and deliver an impactful message, which is why more and more companies are investing in video marketing.

Silicon Valley trade show videos are getting to be a specialty for us.

We have a number of clients that like to have Silicon Valley trade show videos recorded for posterity. Why? They are getting in touch with the effectiveness of video as a powerful communication tool. It seems that these days, people’s attention spans are getting shorter and shorter. But videos are so very efficient that they can deliver complex concepts in a time span that is much shorter than text.

Online video has a terrific impact.

The internet has created great waves of changes that rippled through every aspect of human life. In the business sector alone, technology played a great role in the shift of marketing strategies used to promote a product or a service. The internet in general and online videos in particular have replaced the traditional advertising uses of TV, radio and print.

Precisely What is the First Goal for Sending Out a Marketing Email to Your List?

Review videos can be short and sweet and still get on the first page of Google organic listings.

We’re trying a new approach to review videos for our local clients and it seems to be working well. The key is to get our review videos onto the first page of the Google organic listings.

Short Form Videos: 3 Reasons Why You Need Them in Your Marketing Efforts

Short form videos can help conquer a compelling marketing problem in this day and age.

You have undoubtedly heard that a picture is worth a thousand words, which is correct, and then some. After all, the human brain is wired to process visual information far faster than text; 60,000 times faster actually! This is amply demonstrated in our collective preference for all things visual. We love watching movies, enjoy art, and seeing an event first hand is always more interesting than reading about it in the paper. So if you are reading around a thousand words for every picture you see, try imagining what your brain must be interpreting at 30 frames per second!

Creating social media brand continuity is crucial for serious businesses of all sizes.

With Facebook, Twitter, Pinterest, Snapchat, Vine, LinkedIn, Instagram, Reddit, YouTube, Digg, Google+ and so many other social networks at your fingertips it can get quite overwhelming to communicate with all of your followers at once.

We are constantly improving our ability to serve our clients through research and seminars.

In our effort to be constantly improving our service to our clients we make an effort to do research, reading and other training. We recently went to Los Angeles to attend VidSummit on August 20-22.

Silicon Valley video production company Penrose Productions has been awarded one of the first ever “Best of 2015” Awards from Thumbtack.

Thumbtack is a listing website online which connects service providers, organizations and businesses with their clients.

No two video shoots are exactly alike.

We had a San Francisco video production gig the other day, where we were to record a conference. A group from Canada was having their user group meeting there, and they found us to record the video, and edit a promotional piece for their website. Nothing could be simpler, right? After all, we’ve done hundreds of similar events in the past.

Free stock footage site just opened for personal and commercial video productions.

As we’ve mentioned in the past, business videos get a real deal if they can use free stock footage rather than pay for a crew to shoot it new. Many times you can practically get away without shooting a specific scene to underscore your point. This cutaway (or B-roll) footage can just convey the “feeling” for what is being said rather than specifically illustrating your point.

We are delighted to announce the launch of our new website!

New Website Coming Soon!

Video production equipment can make or break your business video production.

Cisco reports that over 80% of all internet traffic will be video-based by 2021. This makes it increasingly important to analyze your current company video marketing strategy. The barriers to entry for video production wannabees is very low these days.

If you want to know how artists can improve business videos for your company, read on…

How Art Can Improve Business Videos
As of 2018, around 85% of Americans watch Internet videos. So millions of businesses use online channels to introduce themselves to potential customers.

Audio Quality: the often overlooked aspect of business videos.

Over 1 billion hours of YouTube content are watched daily, according to research by...

Video content is a huge factor in determining if your business video will be viewed.

Reports suggest by 2019, 90% of all web traffic will be video – making it ideal for brands to boost their revenue and marketing strategies. As video content...