Facebook Videos for Marketing
Can Facebook videos be used along with YouTube and other platforms for marketing?
Video marketing involves knowing where your audience spends most of its time. Then you need to know how to tap into that audience. In the age of social media, social media platforms are numerous. But your potential customers probably favor one or two over the others. If you are a business that has clients who frequent social media platforms (and that’s almost everyone nowadays) you need to be sure to reach them where they hang out.
This is particularly true in the area of video marketing.
For example, you shouldn’t be posting Facebook videos when trying to show off your product or service for industrial uses. Your target market does not look there for what you have to offer.
One of the most successful video marketers is Gary Vaynerchuk. He got his fame and fortune with videos where he tastes and recommends (and coincidentally – not! – sells) wine. He points out in his article that if you want to do Facebook video marketing, you need to embed your videos directly on Facebook.
If your customers hang out on Facebook, you need to take this advice to heart.
The Facebook video algorithm picks videos to show and suggest that keep people on the Facebook platform. Facebook does not look kindly on links YouTube videos posted on their pages. Instead, they favor Facebook videos posted directly on Facebook. Those are given a higher preference than any other metric – images, outbound links, status updates etc. So you can see that Facebook is doing whatever it can to keep users on Facebook, rather than links that send the viewer off their site.
So if you want your video to get exposure and possibly go viral, you need to upload Facebook videos directly to Facebook rather than link to videos off that platform.
Further, as a video marketer, you need to harness the power of this increased preference for videos on Facebook by interacting with your audience using those native Facebook videos. Facebook also has powerful user data that you can use to target your niche audience using sponsored ads. By using targeting options such age, gender, location, interests etc. you can tap into users that are most likely to need your brand or service. As a result, you are automatically increasing your engagement. This happens because folks that are interested in your brand are more likely to share and interact with your videos.
This gives you the maximum bang for your advertising and video marketing buck.