Impact of Online Video
Online video has a terrific impact.
The internet has created great waves of changes that rippled through every aspect of human life. In the business sector alone, technology played a great role in the shift of marketing strategies used to promote a product or a service. The internet in general and online videos in particular have replaced the traditional advertising uses of TV, radio and print.
With millions of people using the internet at any given time, it is definitely the biggest market any business can take advantage of. A lot of promotional strategies are being made online to get exposure for all types of companies.
Online video marketing is becoming one of the best ways to promote a business.
Recent research shows that online videos are getting more and more popular. YouTube, Vimeo, and Dailymotion are but a few of the various video hosting sites available on the web where companies can upload their videos and have potential customers watch them with a single click.
Statistics show that these online videos can be very powerful sales tools.
- Video in an email leads to a 200 – 300% increase in click-through rates.
- After watching a video, 64% of users are more likely to buy a product online.
- 50% of executives look for more information after seeing a product/service in an online video.
- 86% of colleges and universities have a presence on You Tube.
- 65% of marketers plan to increase their mobile ad budgets to account for video.
- 87% of online marketers use video content.
- 96% of B2B organizations use video in some capacity in their marketing campaigns of which 75% report positive results to their ROI.
- 75% of online video viewers have interacted with an online video ad this month.
Importance of Online Video Marketing
The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes. Here are the top 5 benefits of Online Video Marketing.
1. People enjoy online videos
A great many people favor watching recordings over reading text. In this fast paced world it is typically much easier to have a video load up rather than having to skim through a written article to gather information. With user controls on the videos enabled, users can even skim through online videos to get the information they need. And with the better interaction of videos, users typically remain on a site two minutes longer than sites without online videos.
2. Accessible On Demand
One motivation behind why there is more online video watchers compared with TV commercials is that the previous online recordings are constantly accessible on request. In the event that a viewer likes the video, he or she can share and download them. TV ads are only accessible during the program on which they air is live (or recorded). It is much simpler to click a link or image to access the online video.
Present day innovation has made online marketing videos less expensive and simpler to create. Cheaper cameras and easy to use editing programs make the video production process much less expensive than in pre-HD days.
4. Expanding Traffic and Conversion
Because of its appeal, online videos can go viral and get exposure much more quickly than text based information about your business.
5. High Rankings in Search Engine Results
Since Google and other search engines now incorporate online videos in their search algorithms, ranking in the search engines can be done more easily with video – if done properly. We addressed this topic in our blog years ago.
To break out of the pack, online videos need to address audience needs.
Creating a fancy, hilarious online video that goes viral is a great goal, but just because videos gets lots of views, it does not mean that the companies that created them are turning those views into profits. The key is to be sure to target the right viewers. If you identify your correct target audience, you can uniquely get your sales message across to those clients who will actually send you money for your product of service.
And isn’t that what all our marketing efforts should be about?