Why DIY Corporate Videos Are A Bad Idea!
Your corporate video is one of your most powerful tools in marketing. It says a lot about your company, how it functions, and your ongoing journey to success. It primarily helps in promoting your product or service and staying ahead of the curve.
However, today, with massive developments evolving in technology, many businesses have chosen to become more self-sufficient. Companies have managed to complete a wide range of tasks by using various tech products and apps to save themselves time and money. This also applies to the production of their corporate videos.
Although you might learn how to use the tools and try your hand at the process, you will still lack professionalism. There are many cases when do-it-yourself management doesn’t suit all activities. This is especially true for corporate videos. Why may you ask?
Perfection lies in the details
Due to their extensive training and experience, an expert’s perspective in video production is always a game-changer. The success of a video comes from the expert’s acquired skill set rather than just having the most innovative technology. This is seen in areas such as pre-planning the video, communicating a compelling message, preparing the shot angles involved, staging the lighting, and recording great audio, music, narrations, etc. Their expertise goes way beyond making a video and can take your company image to a whole new level.
What will people say
If your customer experiences negative feelings about your work based on what they’re watching or if potential customers are turned off by what they see and hear, they’ll move on to one of your competitors. Hence, it is vital to have professionals do the work for you in creating a video to enhance your brand or corporate image.
Do things right - Hire a professional
Sometimes, making a video on your own can be time-consuming, chaotic, and even eat up more of your money than expected. Your budgeting depends on the complexity of the video you require, and professional agencies will always help you spend your money wisely. However, simple videos start at less than $1000 and can go higher depending on many factors.
A professional producer knows the aspects of production from concept to the final delivery, steering you towards the right direction to help you efficiently and effectively achieve your company goals.
If you are hiring a professional, you might want to have a look at Penrose Productions. As a video production company in the San Francisco Bay Area, CA, we have close to forty years of experience and an array of happy, satisfied customers. We strive to entertain, educate, and inform the masses through our high-quality videos to companies across industries. Whether you need commercial video production, corporate video production, video editing, or video marketing services, we guarantee our work will exceed your expectations. If you have any questions about Penrose Productions, we’d love to hear from you. Please contact us here.