At Penrose Productions, we understand that creating a business or commercial video can be quite a challenge. Video production can be viewed as a stressful or laborious task, but with a little preparation and some help from your local video producer (e.g. us), you too can produce compelling video content. 

Just because businesses and individuals deemed “non-essential” are stuck at home, that does NOT mean that your business video marketing has to come to a standstill.

Original Article Source Credits: impactbnd, https://www.impactbnd.com/

Article Written By Megan Lang

Original Article Posted on : February 27th, 2020

Link to Original Article: https://www.impactbnd.com/blog/why-video-production-takes-so-long-and-how-to-make-it-more-efficient

We are a corporate video production house, in the San Francisco Bay Area, which was founded by Jim Penrose, in 1981. He graduated with an MBA from the Haas School of Business at the University of California, Berkeley, and after several years in the industry, was eager to put his business communications knowledge to work in his own business.

As a video marketing agency with over thirty-five years of experience, at Penrose Productions, we enjoy taking on challenging projects that allow us to experiment and go beyond our norm. We believe this is what keeps us at the forefront of the video production industry. 

Have you ever watched a video on social media and been tempted to visit their website to learn more about what the company does or sells? Promotional videos like the ones you’ve watched have become an integral part of marketing campaigns as they grab the viewers’ attention and create a sense of curiosity. 

Video plays a significant role in the way businesses market their products and services today. Moreover, with the evolution of technology, almost everyone can view videos across different media, which makes video a vital form of communication for businesses to leverage.

Video production depends on a crew with one or more video cameras recording video. It seems obvious. But is it true? There have been exceptions to this for quite a while. Think of animated videos, or doodle/explainer videos, or even videos edited together from still photos or stock footage. No video crew is required there, of course. But how amazing would it be to have actual HD video recorded without an expensive video crew on-site? That's what we offer at Penrose Productions with our latest service. We can now remotely direct a video shoot at almost any location in the world. And it's…