Short Form Videos: 3 Reasons Why You Need Them in Your Marketing Efforts
Short form videos can help conquer a compelling marketing problem in this day and age.
You have undoubtedly heard that a picture is worth a thousand words, which is correct, and then some. After all, the human brain is wired to process visual information far faster than text; 60,000 times faster actually! This is amply demonstrated in our collective preference for all things visual. We love watching movies, enjoy art, and seeing an event first hand is always more interesting than reading about it in the paper. So if you are reading around a thousand words for every picture you see, try imagining what your brain must be interpreting at 30 frames per second!