Original Article Source Credits: single grain,  https://www.singlegrain.com/

Article Written By RAGHAV HARAN

Original Article Posted on : NA

Link to Original Article: https://www.singlegrain.com/video-marketing/20-pre-production-steps-to-video-content/

We are a corporate video production house, in the San Francisco Bay Area, which was founded by Jim Penrose, in 1981. He graduated with an MBA from the Haas School of Business at the University of California, Berkeley, and after several years in the industry, was eager to put his business communications knowledge to work in his own business.

Original Article Source Credits: Business 2 Community  , https://www.business2community.com/

Article Written By:Caroline Manning

Original Article Posted on : June 20, 2019

Link to Original Article: https://www.business2community.com/video-marketing/4-styles-of-corporate-video-that-actually-add-value-02212699

Have you ever watched a video on social media and been tempted to visit their website to learn more about what the company does or sells? Promotional videos like the ones you’ve watched have become an integral part of marketing campaigns as they grab the viewers’ attention and create a sense of curiosity. 

Video plays a significant role in the way businesses market their products and services today. Moreover, with the evolution of technology, almost everyone can view videos across different media, which makes video a vital form of communication for businesses to leverage.

Video production depends on a crew with one or more video cameras recording video. It seems obvious. But is it true? There have been exceptions to this for quite a while. Think of animated videos, or doodle/explainer videos, or even videos edited together from still photos or stock footage. No video crew is required there, of course. But how amazing would it be to have actual HD video recorded without an expensive video crew on-site? That's what we offer at Penrose Productions with our latest service. We can now remotely direct a video shoot at almost any location in the world. And it's…