Review videos can be short and sweet and still get on the first page of Google organic listings.

We’re trying a new approach to review videos for our local clients and it seems to be working well. The key is to get our review videos onto the first page of the Google organic listings.

Short Form Videos: 3 Reasons Why You Need Them in Your Marketing Efforts

Short form videos can help conquer a compelling marketing problem in this day and age.

You have undoubtedly heard that a picture is worth a thousand words, which is correct, and then some. After all, the human brain is wired to process visual information far faster than text; 60,000 times faster actually! This is amply demonstrated in our collective preference for all things visual. We love watching movies, enjoy art, and seeing an event first hand is always more interesting than reading about it in the paper. So if you are reading around a thousand words for every picture you see, try imagining what your brain must be interpreting at 30 frames per second!

Creating social media brand continuity is crucial for serious businesses of all sizes.

With Facebook, Twitter, Pinterest, Snapchat, Vine, LinkedIn, Instagram, Reddit, YouTube, Digg, Google+ and so many other social networks at your fingertips it can get quite overwhelming to communicate with all of your followers at once.

We are constantly improving our ability to serve our clients through research and seminars.

In our effort to be constantly improving our service to our clients we make an effort to do research, reading and other training. We recently went to Los Angeles to attend VidSummit on August 20-22.

Silicon Valley video production company Penrose Productions has been awarded one of the first ever “Best of 2015” Awards from Thumbtack.

Thumbtack is a listing website online which connects service providers, organizations and businesses with their clients.

No two video shoots are exactly alike.

We had a San Francisco video production gig the other day, where we were to record a conference. A group from Canada was having their user group meeting there, and they found us to record the video, and edit a promotional piece for their website. Nothing could be simpler, right? After all, we’ve done hundreds of similar events in the past.

Free stock footage site just opened for personal and commercial video productions.

As we’ve mentioned in the past, business videos get a real deal if they can use free stock footage rather than pay for a crew to shoot it new. Many times you can practically get away without shooting a specific scene to underscore your point. This cutaway (or B-roll) footage can just convey the “feeling” for what is being said rather than specifically illustrating your point.

We are delighted to announce the launch of our new website!

New Website Coming Soon!

Video production equipment can make or break your business video production.

Cisco reports that over 80% of all internet traffic will be video-based by 2021. This makes it increasingly important to analyze your current company video marketing strategy. The barriers to entry for video production wannabees is very low these days.

If you want to know how artists can improve business videos for your company, read on…

How Art Can Improve Business Videos
As of 2018, around 85% of Americans watch Internet videos. So millions of businesses use online channels to introduce themselves to potential customers.

Audio Quality: the often overlooked aspect of business videos.

Over 1 billion hours of YouTube content are watched daily, according to research by...

Video content is a huge factor in determining if your business video will be viewed.

Reports suggest by 2019, 90% of all web traffic will be video – making it ideal for brands to boost their revenue and marketing strategies. As video content...

Does your company have a brand new product or service to offer but you don’t know how to start promoting it?

Video marketing just might be right for you. This short article discusses video marketing, its benefits and a brief guide on how to make a great video for any marketing...

If you have no time to develop your video marketing strategy, the following is a useful time management tool.

It produces extraordinary results. It will help you stay on track and free up time so you can eliminate the issue where you have no time to work...

Video SEO is to be regarded as important to your video content as regular SEO – it does the same job.

It will help your content get found. Working on your video SEO increases your visibility in organic search and across YouTube as a platform. It will promote your...

Can Facebook videos be used along with YouTube and other platforms for marketing?

Video marketing involves knowing where your audience spends most of its time. Then you need to know how to tap into that audience. In the age of social media, social media platforms...

Marketing videos are victims of short attention spans.

When considering the length of your marketing video it is vital to keep in mind that the average internet user has an ever-decreasing attention span and lots of distractions which stop them from focusing on any one thing...

Online videos are a favorite medium for younger consumers.

Younger consumers are much more likely to watch online videos. This is because they can access whatever content they want when

Creating social media brand continuity is crucial for serious businesses of all sizes.

With Facebook, Twitter, Pinterest, Snapchat, Vine, LinkedIn, Instagram, Reddit, YouTube, Digg, Google+ and so many other social networks at your fingertips it can get quite overwhelming to communicate with all...