Engagement determines the effectiveness of any marketing strategy. Yet, the nature of video excludes interaction and it is a challenge for marketers to create a video strategy that engages the customer.
Of course, internet users want video content from brands. But for brands to engage their customers using videos, they have to work towards the motivations for watching videos, which are predominantly entertainment and education.
Original Article Source Credits: Business2community , https://www.business2community.com/
Article Written By: Joseph Chukwube
Original Article Posted on: September 5, 2020