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Penrose Productions

VIDEO PRODUCTION FAQ

Penrose Productions is a Full Service Video Production Company having over 35+ years of Production Experience, Award-Winning Track Record, and a Full-Refund Guarantee.

  • What should we know before we discuss our video project?
  • How much does it cost to do a video production?
  • What services do we provide?
  • Do you need to handle all aspects of the complete video production?
  • Do the clients need to provide a script or do you write them?
  • Can you arrange for services that you don’t have yourself?
  • How will the final product be delivered?
  • How long does it take to receive the final video?
  • Will we be able to make changes to the video after it is edited?
  • Can we have the raw footage you shoot for us?
  • Can you do videos for clients outside Northern California?
  • Do you have a cancellation clause?
  • How can we get a video safely shot during the times of COVID?
  • What is different about Penrose Productions compared to other video companies?

There are several things we’d like to learn from you. Primarily we need to know the purpose of the video and the intended audience. Your timetable (due date) is important to know to make sure the project is do-able.

And if you have a budget, we’d like to hear it. Why? It’s so we can show you the different approaches we can take to make it a reality. If you were to buy a house or car or computer, you’d certainly want to have a price range in mind. Similarly, with your budget in mind, we can show you what kind of video we can produce for that dollar amount.

If you do not have a budget in mind, we’ll need you to be as specific as possible about what you want the video to look like so we can give you a price. Often our clients will share a video they’ve seen (typically on YouTube) and say “What would it cost to get a video like that?” We can give a price for a comparable video, as well as make suggestions on how to improve the video or lower the cost.

The cost varies widely, and every video production is custom and therefore, unique. We’ve done videos ranging in price from $500 to over $50,000 depending on what is needed for the video and the client’s budget. We can tell you how much different services cost that go into the video, but it’s a) knowing what all those services are and b) properly estimating how many hours, days, etc. of each service will be needed.

We will be happy to discuss your project with you and offer our expertise about what you can expect to need to fulfill your vision. Also, we will provide a free estimate for the work.

We are a full-service video production company. You can count on us to use our expertise and experience to lead and collaborate throughout the entire video production process. This includes story development and pre-production, through shooting the video (production), editing (post-production), and delivery.

We like to handle all parts of the video so that we can help design and plan the video production. This helps with the continuity and consistency of the video.

That said, we are often hired to do less than the total video. For example, to save the cost of flying a crew across country for an interview, many East Coast producers have engaged us to shoot video interviews in Silicon Valley, and we send the footage to them for the final editing. Also, we are often hired to edit and re-edit existing footage that the client already has.

We have won awards for our scriptwriting and would be happy to do so. But since you are the experts about your business, we work best collaboratively. Most clients have much more experience writing brochures and product sheets, and that typically takes care of the audio. But 70% of a video production is the visual, so we use our expertise to tweak the audio and construct the video that is needed to convey your message.

We are not a giant Hollywood-type studio so do not have all imaginable services under our roof. But as your producers we have access to a wide variety of services that may be needed from an outside source. This includes:

  • Actors
  • Narrators
  • Makeup artists
  • Studios
  • Drone footage
  • Stock footage
  • Custom music
  • Animation and graphics

Usually, after editing we will put the video on YouTube and send you a link to view it. We mark the video “unlisted” so only those with the link can see it. If you need to pass the link around to other stakeholders, that allows everyone to see the video on their own time schedule.

The final product can be delivered in whatever file format you need. We can upload those files to Dropbox, Hightail, WeTransfer, etc. for you to download.

This can vary widely depending on the type of project and its length. If we do the complete production, we typically can have it done in 3 or 4 weeks after starting. But every project is different and can take longer if quite complex, or less if it is simple. We also have rush services if needed, usually at an extra charge.

Yes, from the YouTube link we send you can watch the video and let us know what changes are needed. We’re not happy with the video until you are.

Yes, the footage is yours, although we archive a copy. Depending on the amount of footage, we can upload it to an ftp site or copy it to an external hard drive.

Yes, we have travelled extensively throughout the United States and even worldwide for our video production clients. As an alternative, we can arrange for video crews in other locations to capture the footage we need and send it to us for editing. Finally, for lower budget projects, we can direct HD videos through a contactless video app.

When we prepare for your video, we will give you a detailed line item estimate of the costs. Our policy is to secure 50% deposit before starting the video production. If you cancel a shoot within 48 hours, we charge 50% of the shoot cost, except for acts of God.

We use a no-contact system to direct and record HD videos remotely. It doesn’t use Zoom or Skype and there is no need to worry about bandwidth issues, grainy video or poor audio. You can learn more here.

Penrose Productions is the Dean of San Francisco Bay Area video production companies, with nearly 40 years of experience in business videos. We have a perfect 5-star review history as well as a 100% customer satisfaction rating as determined by an independent business auditing firm. Our founder brings a unique perspective to video production with an MBA from the prestigious Haas School of Business at UC Berkeley. Finally, we have the only video production guarantee in California.