Video plays a significant role in the way businesses market their products and services today. Moreover, with the evolution of technology, almost everyone can view videos across different media, which makes video a vital form of communication for businesses to leverage.

Unfortunately, despite the growing popularity of video content, many companies put off video marketing and fail to capitalize on the unique services offered by a video production agency. This is primarily due to the false beliefs and misconceptions that are rampantly spread about the video production industry. As a result, many business owners take it upon themselves to attempt to create their own videos and end up producing mediocre quality videos.

To help you make the best use of videos to improve your bottom line and avail yourself of the many opportunities videos offer your business, Penrose Productions has debunked the biggest myth about video production.

Myth: Professional video production is too expensive.

One of the most widely believed aspects of video production is that professional video production is too expensive. As a result, many businesses opt to produce videos on their mobile phones. After all, the video you get from cell phones these days is HD quality, so why not give it a shot? Moreover, if you can download a couple of video editing apps to get the job done, do you really need professional video production?

While you certainly can use a mobile phone camera and video editing apps, choosing a DIY option as an alternative to professional video production will in all likelihood result in poor quality content.

So before you believe the falsehood that video production is expensive, here is what you need to keep in mind:

First off, consider the image that your company wants to project. Whether it’s in-house to employees and vendors, or out in the public for customers to see, don’t short change the impact your image has. You don’t want to look like an amateur, no matter what your business is.

So skimping and shooting your own video can genuinely be “penny-wise and pound-foolish.”

On the other hand, an experienced video crew will come equipped with the lighting and audio gear that makes your video look professional. Apart from that, crews like ours have the professional experience to create compelling images and sound.

However, what if the video you want to create is a simple one and you don’t need anything fancy? Perhaps it’s just a principle or client talking to the camera with a simple message.

That’s where our newest service comes in. We call it “No Crew Video.” By choosing this service, you can get the benefits of having a professional director and editor, at a cost much lower than hiring an entire crew.

How does it work?

While shooting the video from your phone and at your preferred location, we direct you on how and where to place your phone camera. We guide you over the internet (or even a data connection) on your cell phone throughout the process, so you are aware of what to do next. We instruct you how to position the camera, coach you through your lines, and also provide a teleprompter for you to use. All you need to do is talk to your cell phone, and we do the recording remotely.

If you’re wondering about the issues that could occur during a shoot without an on-location crew, we have you covered. We’ve solved several issues for remotely creating professional-looking videos. Some of these problems include:

Problem 1: How to keep the footage steady?

To help you capture steady footage, we send you (or help you order) a tripod for your cell phone.

Problem 2: How do we get good audio?

Cell phone audio usually doesn’t cut it for a professional video, so we send you (or help you order) a lavalier microphone that you can clip on for the recording session.

Problem 3: Don’t slow internet connections mean terrible video quality?

Our “No Crew Video” system does not rely on the internet or data speeds while recording. We actually record your video on your cell phone. Through our app, the footage is then uploaded to us for editing later.

The best part about choosing our “No Crew Video” package is that you can save up to 50% or more, over the cost of a finished video as compared to traditional video production techniques. How’s that for savings?

For more information about the “No Crew Video” service, give Penrose Productions a call, and we will be happy to answer any questions you may have.

As a full-service video production company in the San Francisco Bay Area, CA, we ensure our clients top quality results. We have decades of experience in helping businesses and organizations meet their communications goals and have numerous testimonials to back our achievements. Through the years, we’ve also adapted to new technologies and techniques to improve our craft and deliver the services our clients require.

If you have any questions about professional video production, we’d love to hear from you. Please contact us here