How can businesses use social video now? For both B2C and B2B brands, the short answer is that you can use social video to accomplish a lot, from raising brand awareness to driving sales. Despite the hype when brands like Ocean Spray go viral, most of the benefit of social video comes from the core best practices of knowing your audience, tailoring your message to the platform, and creating content that resonates with potential customers.

Original Article Source Credits:   Business.com , https://www.business.com/

Article Written By:  David Fletcher

Original Article Posted on:  Jan 27, 2021

Link to Original Article:  https://www.business.com/articles/social-media-video-marketing/