video production tipsAfter more than 35 years in the San Francisco and Silicon Valley area, we’ve learned lots of video production tips. Please see our blog and the many ideas listed on this page.


Every industry has its jargon. To understand many of our video production tips, it often helps to refer to this glossary of video terms from VideoMaker magazine.

It’s been true for decades – for training and communication videos we often need to edit PowerPoints into a business video production. See how to best integrate PowerPoint slides into a video production.

Here’s a question we often get, especially from newbies in front of the camera. Learn what to wear on camera.

Where is the best place for that video shoot? Here’s what to look for in a video/multimedia location.

This query surfaces from time to time. Nowadays so much is delivered to the desktop or portable devices. But for a public showing you need to know this: How big should a projection screen be to be seen by everyone in the room?

Here is an excellent article about the use of colors in marketing, with obvious implications for video and multimedia.

A great source for discovering the pitfalls of corporate video production is our blog series on the “8 Mistakes Guaranteed to DOOM Your Corporate Video Project.” It begins with part 1 here.  

We’re often asked how long a video should be. Here’s a good article on that topic.

Here’s a good article from LinkedIn on “Questions to Ask Before Hiring a Video Production Company.”

Entrepreneur Magazine has a nice article here: “4 Tips for Hiring a Great Video Production Company.”

American Express offers this advice with “9 Tips for Hiring a Video Company That Really Delivers.”


Of course, we offer a wide variety of information on the Penrose Productions Blog, as well as our weekly editions of the “Video Marketing Weekly.”